When comparing chocolate breakfast cereals for a quick breakfast, start by checking fibre and sugars per 100 g rather than relying on a claim on the front of the pack. Then check the serving size and what you’d like to have with it: a fibre claim alone doesn’t tell you how much sugar the cereal contains or how practical it is for your breakfast routine.
You’re looking for a chocolate breakfast cereal with a fibre content you can check. Compare the nutritional information per 100 g; the Netherlands Nutrition Centre recommends using this basis when comparing breakfast cereals.
You want a chocolate flavour, but you’re also checking the added sugars claim and the total sugar content. These two details don’t tell you the same thing about a product.
You’re choosing between options such as crunchy muesli, muesli and flakes, and want to know how much to serve and what else you’d like to add, such as milk or yoghurt.
Start with fibre and sugars per 100 g. Then check the serving size, ingredients and serving suggestion for the exact product you want to buy.
| What to check | What to look for when buying | Who it matters to |
|---|---|---|
| Fibre | Check the fibre per 100 g and look for any ‘high in fibre’ claim on the packaging. | If fibre is my main reason for choosing chocolate breakfast cereal, I want to compare the figures before deciding based on flavour. Around 42% of consumers put this fibre consideration first. |
| Sugars | Compare the sugars per 100 g and read any explanation accompanying a ‘no added sugars’ claim. | I want a chocolate flavour, but I distinguish between added sugars and sugars already present in the ingredients. For around 33% of consumers, this distinction is the most important factor. |
| Serving size and convenience | Check the suggested serving size, what you’ll need to add and whether the product is available where you shop. | Breakfast needs to fit into my morning routine; I don’t want to find out I need something else only when I’m getting it ready. For around 25% of consumers, this practical convenience comes first. |
A fibre claim doesn’t tell you how much sugar a product contains. Kellogg's lists 6,0 g of fibre and 17 g of sugars per 100 g for Special K Pure Chocolade.
When comparing similar breakfast cereals, check both figures per 100 g in the nutritional information.
The figure per serving depends on the serving size chosen for that product. As a result, a comparison per serving can give a different picture from a comparison per 100 g.
Compare products per 100 g first, then check how much you actually put in your bowl.
For Quaker Cruesli Zero Sugar Added Chocolate, Albert Heijn states both ‘no added sugars’ and that the product contains naturally occurring sugars.
Read the full explanation of the claim and check the amount of sugars in the nutritional information.
Lidl describes its Krokante Muesli Chocolade as a product available in store only. A product range overview doesn’t tell you whether it’s currently in your local store.
Check local availability and compare the label on the exact pack in store.
Special K Pure Chocolade is a chocolate flakes option; Coco Pops Chocos is another chocolate breakfast cereal from the brand.
Cruesli Zero Sugar Added Chocolate is a crunchy chocolate breakfast cereal option.
Jumbo Choco Kussentjes are filled chocolate breakfast cereal pillows, a different type of product from flakes or crunchy muesli.
The ALDI range includes Golden Bridge Special Flakes Dark Chocolate and Krokante Muesli Chocolade as different types of chocolate breakfast cereal.
Lidl includes Krokante Muesli Chocolade in its breakfast cereal range.
These products offer a choice of chocolate crunchy muesli, crunchy muesli and chocolate flakes for a quick breakfast. When choosing, check the current nutritional information per 100 g: product names alone don’t give you comparable fibre or sugar figures.
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An option if you’re looking for chocolate crunchy muesli for a quick breakfast bowl. Check the fibre and sugars per 100 g on the current packaging; only use a per-serving figure once you’ve checked the serving size too.
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This crunchy muesli option is worth considering if you’d also like a nut variety. If you have allergies, check the ingredients and allergen information on the packaging, and compare fibre and sugars per 100 g.
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A crunchy chocolate muesli for anyone who prefers this texture to flakes. Check the fibre, sugars and serving size using the nutritional information rather than relying on the variant name alone.
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An option if you’re looking for chocolate flakes for breakfast rather than crunchy muesli. Check the fibre and sugars per 100 g on the packaging before comparing this option with the muesli products.
Under European rules on nutrition claims, ‘high in fibre’ can be used when a product contains at least 6 g of fibre per 100 g or 3 g per 100 kcal, as set out in the EU regulation on nutrition and health claims. Also compare the sugars per 100 g: a fibre claim doesn’t tell you about the product’s overall nutritional value.
First compare the nutritional information per 100 g, especially fibre and sugars. The Netherlands Nutrition Centre recommends this basis for breakfast cereals. Then consider the serving size you want to eat and bear in mind the differences between options such as flakes and muesli.
No. For Quaker Cruesli Zero Sugar Added Chocolate, Albert Heijn mentions naturally occurring sugars as well as ‘no added sugars’. So check the total sugar content in the nutritional information.
It depends on how you want to eat it. For example, Albert Heijn suggests a 45 g serving of Quaker Cruesli Zero Sugar Added Chocolate with 100 ml of low-fat yoghurt. Check the serving size for your chosen product and make sure you have whatever you’d like to serve it with.
