Who is this choice relevant to?

Someone giving a small Christmas thank-you gift

You want to give something that’s immediately recognisable as a gift. A box containing a range of chocolate flavours could be a good option if you’re not sure exactly what the recipient likes, provided the ingredients are suitable for them.

A host who wants to share something with guests

You’re looking for something guests can easily help themselves to with coffee, tea or at a gathering. In that case, the number of pieces and how they’re packaged matter just as much as the weight of the box.

A shopper buying for someone with specific dietary requirements

You’re taking the recipient’s allergies or vegan diet into account. Check the specific variety and its current packaging: a brand or flavour name alone doesn’t tell you everything about the ingredients.

What should you look for when choosing?

First decide whether you want to give something as a gift or serve it to guests. Then compare the packaging and number of pieces. If someone has specific dietary requirements, check the ingredients before choosing based on flavour variety.

What to consider What to check when buying Who it matters to
Gift and flavour variety Check whether it’s gift-wrapped and which chocolate flavours or fillings it contains. If I’m giving a small Christmas thank-you gift, I want a presentable box with flavours the recipient can choose from. Around 25% of consumers put this gift-related consideration first.
Sharing Compare the number of pieces and check whether they’re individually wrapped. For a Christmas gathering, I want several guests to be able to help themselves easily. Around 25% of consumers put ease of sharing first.
Ingredients and allergens Read the ingredients and allergen information for the chosen variety, including any warnings about cross-contamination. If I’m buying for someone with an allergy or specific dietary requirements, the exact product must suit their needs. Around 31% of consumers give this check top priority.
Biscuits with coffee or tea Compare the quantity of biscuits with the number of guests and check the packaging for any vegan claim. I’m mainly looking for something to serve with coffee or tea, not necessarily a gift box. For around 19% of consumers, this is the main reason to consider biscuits.

Common mistakes

  • Assuming an assorted box is suitable for everyone

    Different chocolates in the same box may contain different ingredients. So even if someone likes a particular flavour, it won’t automatically be suitable for them.

    If you don’t know about any relevant allergies, ask. Read the information on the chosen pack, including warnings about possible cross-contamination.

  • Confusing vegan or dark chocolate with allergen-free

    A vegan product can still contain allergens. The 250 g Lotus Biscoff Speculoos described by Jumbo is listed as suitable for vegans, but contains wheat and soya.

    Use the dietary information as your first way to narrow down the options, then always check the full ingredients and allergen information too.

  • Looking only at the weight of the pack

    The weight in grams doesn’t tell you how many people you can offer an individual portion to. For a group, it matters how many pieces the pack contains and whether they can be handed out individually.

    Compare the number of pieces with how you plan to serve them. Look for individually wrapped chocolates if guests need to help themselves, or biscuits if you want something to serve with coffee or tea.

  • Relying on an ingredients list you checked earlier

    If allergens or dietary requirements are a deciding factor, the information must match the exact pack you’re buying.

    Check the current product information before buying, then read the label on the pack you receive before serving or giving it as a gift.

Brands to consider

These product examples show how a gift box, an assortment to share and biscuits can each serve a different purpose. Always check the details on each pack; they won’t necessarily apply to every product from the same brand.

merci

An assorted chocolate box for a small gift or to share with a small group. Albert Heijn describes its Gift Box as containing 32 individually wrapped chocolates; the version discussed weighs 400 g.

  • Individually wrapped pieces and a range of chocolate flavours make it suitable both for gifting and sharing.
  • The box discussed contains milk, hazelnut, almond and soya, among other ingredients, and may contain other allergens. Check the chosen variety is suitable for the recipient.

Tony's Chocolonely

Chocolate gifts with small portions to share. According to Tony's Chocolonely, the Tiny gift box contains 22 individually wrapped chocolates in 10 flavours.

  • The individually wrapped pieces are ideal for occasions when several people want to help themselves to a little treat.
  • Ingredients vary between the flavours in an assortment. Check the packaging for allergens and possible cross-contamination.

Celebrations

An informal mix of chocolate and biscuits to share with a group, rather than a traditional gift box. Jumbo describes the mix discussed as a 340 g pack.

  • A variety of treats in one pack gives guests a choice when sharing.
  • The mix discussed contains peanuts, milk, egg, soya and cereals containing gluten, among other ingredients. If relevant allergies are involved, don’t rely on the general name of the assortment.

Lotus Biscoff

Speculoos biscuits are an alternative to chocolate when you want something to serve with coffee or tea. For the 250 g pack discussed, Jumbo lists around 32 biscuits.

  • The product information says these Speculoos biscuits are suitable for vegans.
  • The biscuits contain wheat and soya. A standard pack of biscuits also has a different feel as a gift from a box of chocolates.

Products for gifting or serving with coffee

These Joybuy products include chocolate packs for a small gift or sharing occasion, as well as biscuits to serve with coffee or tea. Choose the option that best suits the presentation you want, the number of portions you need and the ingredients in the exact variety.

Lotus Biscoff Speculoos Cookie, 250 g

Lotus Biscoff Speculoos Cookie, 250 g

A biscuit option to serve with coffee or tea instead of giving a box of chocolates.

For this 250 g pack of Lotus Biscoff Speculoos, Jumbo lists around 32 biscuits and says they’re suitable for vegans. The product contains wheat and soya; if there are relevant allergies, check the current packaging.

If you want to give the pack as a Christmas present, consider whether the presentation is right for the occasion.

View at Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

Consider this chocolate pack for a small Christmas thank-you gift if the recipient would prefer chocolate to biscuits.

The pack contains 125 g. Check how many chocolates it contains and whether they’re individually wrapped if you also want to share them.

If there are allergies, check the ingredients and any warnings on this variety. Don’t rely on the information for a different merci box.

View at Joybuy
Tony's Chocolonely Chocolate Gift Pack, 288 g

Tony's Chocolonely Chocolate Gift Pack, 288 g

A chocolate gift to consider if the recipient would prefer a gift pack to biscuits with their coffee.

This Gift Pack contains 288 g. If you want to divide it between several people, check how many bars there are and how they’re packaged.

Check the ingredients and allergens on the label of this Gift Pack, not the label on the Tiny gift box.

View at Joybuy
Lindt Lindor Cornet Assorted, 200 g

Lindt Lindor Cornet Assorted, 200 g

Consider this assortment as a chocolate gift if the recipient would prefer a mix to a pack of biscuits.

The Cornet pack contains 200 g. If you’re sharing it, also compare the number of pieces and how they’re packaged.

If there are dietary restrictions, check the ingredients and allergens for this exact version.

View at Joybuy
LU Scholiertje Milk Chocolate Biscuits, 150 g

LU Scholiertje Milk Chocolate Biscuits, 150 g

Chocolate biscuits to consider if you want to serve something with coffee or tea instead of giving a box of chocolates.

The pack contains 150 g. If you’re buying for several guests, check how many portions it provides. If there are allergies, read the label on this variety.

View at Joybuy

Frequently asked questions

Can I give an assorted chocolate box to someone with an allergy?

Only if the ingredients and allergens in the exact pack are suitable for that person. The merci, Tony's Chocolonely and Celebrations assortments discussed contain, or may contain, different allergens. Check for any warnings about cross-contamination too.

Where can I find allergen information on a prepacked Christmas gift?

Check the label on the pack you’ve chosen. According to the Netherlands Food and Consumer Product Safety Authority, prepacked foods must list 14 allergens. Read the ingredients and relevant allergen information before giving or serving the product.

Does vegan mean that biscuits are allergen-free?

No. The 250 g Lotus Biscoff Speculoos described by Jumbo is listed as suitable for vegans, but contains wheat and soya. Check for allergens separately from any vegan claim.

How should I store chocolate until the Christmas gathering?

Follow the storage instructions and best-before date on the pack you bought. The merci box discussed is said to need protection from heat, while the Celebrations mix discussed should be stored in a cool, dry place. Don’t assume the same advice applies to another variety without checking.