Which option is right for you?

The main question is whether the chocolate itself should be the gift, or whether it’s part of an occasion you’re planning.

For anyone looking for a ready-to-give chocolate gift

Want to give someone a product without putting together breakfast or adding your own wrapping? Look for chocolate gifts, chocolates or pralines. Jumbo lists these in categories separate from chocolate flakes, so check how each product is packaged.

For anyone planning a Valentine's Day breakfast

Chocolate flakes work well as a sprinkle-on bread topping for a breakfast you put together yourself. A pack of flakes serves a different purpose from a box of chocolates, so you’ll need to take care of the gift presentation yourself.

For anyone considering allergies

Check the packaging of the exact product you plan to give. The Netherlands Food and Consumer Product Safety Authority states that prepacked products must show allergen information on the label. Don’t rely on a similar product or the brand name alone.

What should you look for when choosing?

Chocolate box or chocolate gift

Choose this when: the chocolate itself should be the Valentine's Day gift and you’re looking for packaging that’s ready to give.

Bear in mind: check the contents, ingredients and presentation of each box. The category name alone won’t tell you what the product looks like.

Chocolate flakes

Choose this when: you specifically want to use chocolate as a bread topping for a Valentine's Day breakfast or baking occasion.

Bear in mind: Jumbo classifies chocolate flakes as sweet bread toppings, not as chocolate gifts. So if you’re giving them as a standalone gift, you’ll need to take care of the presentation yourself.

What to consider What to check Who it matters to
Gift presentation Check whether the product is sold as a chocolate gift, chocolates or pralines, and what the packaging looks like. If I want to give the chocolate directly, the packaging needs to suit the occasion without any extra preparation. For around 50% of consumers, gift presentation is the top priority.
Allergens and ingredients Read the current label for the exact product, especially if the recipient needs to avoid something. If someone has a known allergy, I want to know what this particular product contains before I give it to them. For around 30% of consumers, suitability is their main concern.
Amount to share Check the net weight and decide whether the contents are intended for one person or for sharing. If we want to taste it together, I’ll look for an amount that suits our plans. Around 20% of consumers consider the serving size first.

Common mistakes

  • Picking up chocolate flakes when you meant to buy a gift box

    Jumbo sells chocolate flakes as a bread topping and has separate categories for chocolate gifts and chocolates. A pack of flakes can be a good fit for breakfast, but it won’t automatically serve the same purpose as a box of chocolates.

    Before choosing, decide whether you want to give someone a product or put together a breakfast. For the former, look for a chocolate gift and check the packaging of the specific item.

  • Looking only at the size of the box

    A higher net weight tells you how much chocolate the pack contains, but not whether the presentation suits the gift you want to give.

    Think about the net weight in relation to your plans: are you giving something to one person, or do you want to share the chocolate? Then check the packaging and contents of the product you’ve chosen.

  • Relying on a similar flavour or an old product photo

    The ingredients in another product aren’t a reliable guide if allergies are a concern. For example, the De Ruijter Chocoladevlokken Melk 200 g product reviewed contains milk, lactose and soya.

    Read the allergen information on the current packaging of the exact product, both before buying and before giving or serving it.

Relevant brands and shops

These names can help you tell the different types of product apart. Check the details of the item you actually choose.

De Ruijter

A relevant choice if you’re looking for chocolate flakes for breakfast, rather than a box of chocolates to give without any extra presentation.

  • The Chocoladevlokken Melk 200 g product reviewed is intended as a bread topping.
  • This product contains milk, lactose and soya. If allergies are a concern, always check the label on the pack you choose.

Albert Heijn

A shop to browse for chocolate products with a Valentine's Day theme, including chocolates and pralines.

  • The themed page reviewed includes Lindt chocolates and Milka pralines, among other products.
  • Check the range again when you buy your gift; a themed page doesn’t tell you which items will be available at a later date.

Jumbo

Its separate categories for chocolate flakes, chocolate gifts, and chocolates or pralines make it easy to distinguish between bread toppings and chocolate gifts.

  • You can search specifically for the type of product that suits your Valentine's Day plans.
  • Then check the product page and packaging: the category won’t tell you what each product contains or whether it’s suitable for you.

ALDI

A relevant choice if you’re looking for chocolate, truffles or praline products and want to assess or arrange the gift presentation yourself.

  • The chocolate page reviewed features various types of chocolate products, including truffles.
  • Check whether the packaging of each item is suitable for giving as a Valentine's Day gift straight away.

Chocolate gifts

These two chocolate assortments are suitable if you’re giving chocolate as a thoughtful gift. They aren’t breakfast flakes, so check the packaging of both products before deciding whether they’re ready to give as they are.

Tony's Chocolonely Chocolate Gift Pack 288 g

Tony's Chocolonely Chocolate Gift Pack 288 g

A chocolate gift for anyone who wants to give chocolate itself. The product name states that the pack contains 288 g. Check the presentation and, if allergies are a concern, read the current ingredients information before buying.

View on Joybuy
Merci Petits Chocolate Collection 125 g

Merci Petits Chocolate Collection 125 g

A chocolate collection to consider as a smaller gift. The product name states that it contains 125 g. Check that the packaging suits the way you want to give it, and read the current label if allergies are a concern.

View on Joybuy

Frequently asked questions

Are chocolate flakes the same as a box of chocolates for Valentine's Day?

No. Jumbo classifies chocolate flakes as sweet bread toppings and lists chocolate gifts and chocolates or pralines in separate categories. Choose flakes for a breakfast you’re putting together yourself; look for a chocolate gift if the product itself should be the present.

When should I check the allergens in chocolate?

Check them if the recipient has an allergy or a relevant intolerance, and make sure you check the exact product you’re giving. The Netherlands Food and Consumer Product Safety Authority states that prepacked products must show allergen information on the label. For example, the De Ruijter Chocoladevlokken Melk 200 g product reviewed contains milk, soya and lactose.

How do I choose between a larger pack and a small box of chocolates?

First decide whether you’re giving the chocolate to one person or want to share it. Then compare the net weight and look at the presentation of both packs. The amount alone won’t tell you whether a product suits the gift you have in mind.