Who is this choice relevant to?

Parents planning a daily snack

When you’re planning a regular snack routine, the question isn’t how big a box of sprinkles to buy, but what to serve between meals. The Netherlands Nutrition Centre lists fruit, vegetables and some wholemeal bread as examples of foods from the Wheel of Five for toddlers and young children.

Families who occasionally use sweet bread toppings

If several family members eat sprinkles, a larger pack may be practical. If you only use them occasionally, what matters most is whether you’ll use them before their best-before date and can store them as directed.

Parents and carers checking for allergens

If someone has a known allergy or you’re preparing snacks for a group, check the label on the exact variety. Allergens vary from product to product, so it’s worth checking the pack again even if you’ve bought it before.

What should you consider when buying?

First decide whether you’re looking for a daily snack or an occasional sweet bread topping. If it’s the latter, check the allergens and think about how much you’ll actually use.

What to consider What to check Who it’s most relevant to
Daily or occasional use Decide whether the sprinkles are for an occasional bread topping or a regular snack. For snacks between meals, the Netherlands Nutrition Centre recommends foods from the Wheel of Five. If I’m planning a snack for my toddler every day, I don’t want sweet bread toppings to be the starting point. Around 50% of consumers put this daily snack choice first.
Allergens Read the ingredients and allergen information on the pack of the variety you’ve chosen, even if you’ve bought it before. When I’m preparing a snack for a group, I need to know what’s in every pack I’ve chosen. For around 30% of consumers, checking allergens comes first.
Quantity and storage Compare the weight with how much you expect to use, and read the best-before and storage instructions. If sprinkles only make it onto the table occasionally, I don’t want to store a large amount of leftovers. This is the main concern for around 20% of consumers.

Common mistakes

  • Assuming a larger box is a catering pack

    A 300 g pack may be suitable for sharing within a family, but its size alone doesn’t mean it’s intended for catering. Dutch retailer websites also show packs of 200 g and 240 g, among other sizes.

    Base your choice on occasional use as planned, and check the best-before date and storage instructions before buying more.

    A box that stays open for a long time also needs space and careful storage.

  • Treating chocolate sprinkles as a daily snack for toddlers

    The Netherlands Nutrition Centre recommends foods from the Wheel of Five for toddlers and young children between meals. A larger pack doesn’t make sweet chocolate bread toppings any more suitable as part of a regular snack routine.

    For daily snacks, try fruit, vegetables or some wholemeal bread, for example. Keep sprinkles for an occasional bread topping or garnish.

  • Relying on the flavour name to check for allergens

    Varieties with similar names may have different ingredients. For De Ruijter Vlokkenfeest 200 g, Joybuy lists gluten, wheat, soya and milk, among other allergens; for g’woon milk chocolate flakes 300 g, it lists milk and wheat.

    Before serving, read the current label on the exact pack you’re using. If serving a group, follow the relevant allergen procedures.

  • Assuming a listed product is available to order straight away

    Lidl states that its listed 300 g milk chocolate sprinkles are only available in store. A product listing doesn’t necessarily mean you can order it online.

    Before planning a snack, check where your chosen variety is available, then decide which ingredients you’ll use.

Brands and retailers to explore

The brands and retailers below offer a starting point for comparing varieties and pack sizes. Their inclusion doesn’t mean the products are suitable as daily snacks for toddlers.

De Ruijter

A brand offering several types of chocolate sprinkles, including milk, dark and white varieties.

  • Jumbo lists De Ruijter packs in sizes including 200 g and 240 g, so you can look for a size that suits how much you expect to use.
  • Check the ingredients and allergens for each variety; the brand name alone isn’t enough.

Albert Heijn

A supermarket with its own varieties of sprinkles, alongside De Ruijter products.

  • Its range includes AH Mix sprinkles and AH Dark chocolate sprinkles, among other products.
  • Check the current ingredients, allergens and pack information for the variety you choose.

Jumbo

A retailer with a selection of De Ruijter sprinkles to explore.

  • The range includes packs in sizes such as 200 g and 240 g.
  • A larger consumer pack isn’t automatically a catering pack.

PLUS

A supermarket offering its own dark chocolate sprinkles in a 300 g pack.

  • The product listing gives you a specific pack size to compare with smaller options.
  • Check the current ingredients and allergens on your chosen pack; the product information notes that it may contain milk and lactose.

Lidl

A retailer offering milk chocolate sprinkles in a 300 g pack.

  • The product listing specifies the pack size.
  • Lidl states that this product is only available in store; check the label on the pack there too.

Kiekeboe (ALDI)

ALDI’s own brand of chocolate sprinkles, available in 300 g milk and dark varieties.

  • The listed varieties let you choose the flavour and pack size separately.
  • Check availability and the label on the variety you actually buy.

Products for occasional use

These Joybuy products are options for an occasional sweet bread topping or garnish, with pack size to suit sharing. The last option is chocolate vermicelli sprinkles, not flakes; check the label on every product before using it for a toddler’s snack.

Sprinkles Choca Flakes, 200 g pack

Sprinkles Choca Flakes 200 g

A 200 g pack to consider if you only use sprinkles on bread or as a garnish occasionally.

Read the ingredients and allergen information on the pack before serving.

View at Joybuy
g'woon milk chocolate flakes, 300 g pack

g'woon Milk Chocolate Flakes 300 g

This 300 g pack may suit you if several family members occasionally have milk chocolate sprinkles on bread.

Joybuy’s product information lists milk and wheat; check the current label and the best-before date.

View at Joybuy
De Ruijter Dark Chocolate Sprinkles, 390 g pack

De Ruijter Dark Chocolate Sprinkles 390 g

The 390 g pack calls for planned use if you’ll only use its contents occasionally as a bread topping or garnish.

Don’t assume the size means it’s intended for catering; check the exact product type, allergens and best-before date on the label.

View at Joybuy
g'woon milk chocolate vermicelli sprinkles with smiley faces, 600 g pack

g'woon Milk Chocolate Vermicelli Sprinkles with Smiley Faces 600 g

These vermicelli sprinkles are a different type of sweet bread topping from flakes. Choose the 600 g pack only if the quantity suits your planned use for sharing.

Check the exact ingredients, allergens and best-before date on the pack before using the product.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles suitable as a daily snack for toddlers?

Don’t make chocolate sprinkles the basis of a daily snack for a toddler or young child. The Netherlands Nutrition Centre recommends foods from the Wheel of Five between meals, such as fruit, vegetables or some wholemeal bread. It also advises not eating chocolate bread toppings too much or too often.

What should I look for when checking allergens in chocolate sprinkles?

Read the allergen information for the exact variety and pack you’re going to use. For De Ruijter Vlokkenfeest 200 g, Joybuy lists gluten, wheat, soya and milk, among other allergens; for g’woon milk chocolate flakes 300 g, it lists milk and wheat. Don’t rely on the flavour name or on another variety from the same brand.

Is a 300 g box a catering size for a toddler’s event?

A 300 g box isn’t, by itself, a sign that it’s a catering pack. For a planned snack, base your choice on how much you expect to use occasionally, the best-before date and the allergens in the exact variety, rather than on the weight of the box alone.