If you use chocolate sprinkles regularly, start by checking the amount in each pack and work out how many you’ll need for the week. A 300 g or 390 g pack may be more practical than a 200 g one if you use them often; choose smaller packs if you’d rather offer a range of flavours. Check the ingredients, allergens, best-before date and storage instructions on the packaging of each variety.
If you often serve sprinkles at breakfast or lunch, the amount in each pack and how many you need both matter. Even if you’re buying a familiar variety, check the label again if ingredients or allergens are important to you.
For a buffet or treat, choosing between dark, milk and a festive or mixed variety may matter more than the size of a single pack. Work out how many unopened packs you’ll need for your group.
If not everyone can or wants to eat the same ingredients, check each variety separately. A label such as ‘dark’ doesn’t tell you which allergens are listed on the packaging.
First, work out how many sprinkles you need and whether you want one flavour or several varieties. Then check the ingredients on each pack you’ve chosen and make sure you can store your supplies as directed on the label.
| What to consider | What to check | Who is this most important for? |
|---|---|---|
| Pack size and number of packs | Compare the net weight and work out how many unopened packs you’ll need for the planned mealtimes. | If sprinkles are on the table all week, I don’t want to run out halfway through. Around 43% of consumers prioritise having enough. |
| Flavour and variety | Choose between options such as dark, milk or a mix, and check the size of that specific variety. | For a brunch, I want to be able to choose which flavours to offer. Flavour or presentation comes first for around 29% of consumers. |
| Ingredients and allergens | Read the ingredients list and allergen information on the exact pack; don’t judge suitability by the flavour name. | If anyone eating has to avoid certain ingredients, I need to know what’s listed on each pack. For around 14% of consumers, this is their main concern. |
| Storage and availability | Check the best-before date, storage instructions and whether the variety you want will be available when you shop. | If I’m buying several packs, I want to be able to store them properly and take home the variety I’ve chosen. This is the main priority for around 14% of consumers. |
A 200 g pack contains fewer sprinkles than a 300 g pack. You may need several packs for lots of mealtimes or an event.
Work out the total amount you want in advance and compare the net weight of the varieties you’re considering.
The AH dark sprinkles included in the research list milk and lactose; the PLUS dark variety included in the research says it may contain milk and lactose. So the flavour name alone isn’t a reliable way to check.
If you have an allergy or need to avoid another ingredient, check the information on the exact pack, even if you’ve bought that variety before.
A larger supply needs to fit within the best-before dates and storage instructions for each pack.
Check the date and instructions on the packaging before buying several packs.
The range can vary by shop or at different times. You may need to choose a different pack to get the quantity you’ve planned for.
Check whether your preferred variety is available shortly before you shop, and decide in advance which alternative would work for you.
A brand to consider if you’re looking for a particular flavour or variety, such as dark, milk, Royaal or festive sprinkles.
Albert Heijn’s own brand has a 300 g pack of dark chocolate sprinkles included in the research.
Jumbo lists 300 g packs included in the research in dark, milk and duo or mixed varieties.
The PLUS range included in the research features 300 g packs of dark and milk chocolate sprinkles.
ALDI lists Kiekeboe chocolate sprinkles in 300 g milk and dark varieties.
These Joybuy products come in 200 g, 300 g and 390 g packs. Consider a larger pack if you use sprinkles regularly, or smaller packs if you’d like to alternate between flavours. For a big weekly shop, always work out the total amount you’ll need.
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A 390 g pack of dark chocolate sprinkles to consider if you’re looking for one larger consumer pack. Check the allergens and best-before date on the packaging before buying.
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A 300 g pack of milk chocolate sprinkles for anyone looking for this flavour for their weekly shop. Read the ingredients and allergen information on the pack before choosing it for several people.
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A 200 g pack for anyone who’d like to offer a festive variety at breakfast or brunch. If you’re catering for a larger group, work out how many packs you’ll need and check the allergens on the packaging.
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A 200 g pack of milk chocolate sprinkles if you’d like to add this flavour to your shop. You may need several packs for a larger weekly supply; check the label for ingredients and the best-before date too.
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A 200 g pack of cocoa sprinkles for bread or yoghurt. Choose the number of packs to suit the quantity you’ve planned, and read the allergen information on the exact packaging.
First work out how much you’ll need in total and how many unopened consumer packs that means. The supermarket examples shown include 200 g, 240 g and 300 g packs; if you buy several, check the best-before date and storage instructions on each one.
No, the word ‘dark’ isn’t enough to tell you that. The AH dark variety included in the research lists milk and lactose, while the PLUS dark variety included in the research says it may contain milk and lactose. Always check the ingredients and allergens on the exact pack you’re buying.
Follow the instructions on each pack and check the best-before date before buying a supply. The AH and PLUS product information included in the research says to store the products in a cool, dry, dark place; make sure you have room for the packs you choose.
