Choose chocolate sprinkles if you also want to pick up a bread topping or something to sprinkle on food at home; choose a box of chocolates or pralines if the chocolate is a gift. For sprinkles, check the flavour and pack size, and if you have allergies, read the label on the specific product.
If you also need a sweet bread topping after getting your chips, pack size and flavour are the main things to consider. Albert Heijn and Jumbo classify chocolate sprinkles as sweet bread toppings or decorations.
If you want a dark chocolate option, check the description on the pack and, if listed, the cocoa content. Jumbo states that De Ruijter Royaal chocolate sprinkles contain at least 40% cocoa solids; this figure does not automatically apply to other varieties.
A box of pralines or chocolates is a more suitable gift than a pack of bread topping. For example, ALDI's chocolate range includes Choceur pralines.
Choose these: if you need a bread topping or something to sprinkle on food at home.
Bear in mind: a pack of loose sprinkles isn't the same as a box of chocolates to give someone.
Choose these: if you want to give someone a chocolate treat or share one together.
Bear in mind: the packaging and ingredients should suit the recipient; these aren't a substitute for a bread topping.
| What to consider | What to check when buying | Who it's important for |
|---|---|---|
| Stock and pack size | Check the pack size and think about how much you use at home. | I want to pick up a bread topping to last for a while during this shop, but not a pack that will sit around for ages. For around 50% of consumers, stocking up at home comes first. |
| Flavour | Check whether the sprinkles are milk, dark or mixed chocolate; only treat the cocoa content as a feature of that specific variety. | If I'm going to eat the sprinkles myself, I mainly want a flavour I enjoy on bread or yoghurt. Around 33% of consumers say that choosing a flavour is their top priority. |
| Gift packaging | Check that you're buying a box of chocolates or pralines rather than a pack of sprinkles, and read the product information with the recipient in mind. | I'm buying the chocolate for someone else and want to give them a product that's intended as a gift. For around 17% of consumers, this is the most important consideration. |
Albert Heijn and Jumbo stock sprinkles with bread toppings or decorations. A pack of sprinkles serves a different purpose from a box of chocolates you'd take as a gift.
Before choosing, decide whether the chocolate is for home or for someone else. If it's a gift, look specifically for chocolates or pralines.
The flavour description doesn't tell you which allergens are listed on the specific pack. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of pre-packed foods.
If you have allergies, read the ingredients and allergen information on the product you're actually buying, even if you already know the brand.
A brand of sweet bread toppings with several types of chocolate sprinkles, including milk and dark varieties.
A supermarket with its own AH chocolate sprinkles alongside branded products.
A supermarket with its own chocolate sprinkles in dark, milk and duo-mix varieties.
ALDI's own-label chocolate sprinkles, available in milk or dark chocolate.
A supermarket with its own dark chocolate sprinkles, as well as De Ruijter varieties.
The chocolate sprinkles below are a good fit if you're looking for a bread topping or something to sprinkle on food at home. The pralines suit a different need: do you want to take chocolate with you after getting your chips to give as a gift or share?
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A dark chocolate sprinkle option for anyone looking for a bread topping or something to sprinkle on food.
If you have allergies, check the ingredients and allergens on the pack.
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Milk chocolate sprinkles for anyone looking for a pack of bread topping to keep at home.
If you have allergies, check the label on this variety.
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A chocolate sprinkle option for bread or as a topping; check the pack to see if the flavour suits your taste.
If you have allergies, also read the ingredients and allergen information.
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Milk-cream pralines for anyone looking for a birthday gift, rather than a bread topping.
If you're buying the box for someone else, check the allergen information.
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A box of pralines for anyone looking to take chocolate to share, rather than sprinkles to stock up at home.
Read the ingredients and allergen information if others will be sharing them.
Not if you're looking for a chocolate gift: Albert Heijn and Jumbo classify sprinkles as sweet bread toppings or decorations. For a gift, look specifically for a box of chocolates or pralines; if you need a bread topping, choose sprinkles.
Read the ingredients and allergen information on the pack you're planning to buy. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of pre-packed foods; don't rely on the flavour name or brand alone.
Follow the storage instructions on the pack for your variety. For the De Ruijter variety described by Albert Heijn, store it in a cool, dry place and reseal the pack after use; check the best-before date on the pack.
