Breakfast and lunch stock-up shopper
You regularly use chocolate sprinkles on rusks or bread, or as a topping, and want a pack size that suits how quickly you’ll use them and the storage space you have.
Who are these options for?
Individual-portion distributor
You want to be able to hand out individual portions of chocolate sprinkles at a shared refreshment point, a meeting or in a hospitality setting.
Gift shopper
You’re looking for chocolate to give as a gift and want to decide whether a gift box is more suitable for the occasion than a breakfast spread.
What should you look for when choosing?
First decide whether you want to stock up on a spread, hand out individual portions or give chocolate as a gift. Then compare the packaging and label within the product type that suits your purpose.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Pack size | Compare the net weight with how quickly you’ll use it, and check the best-before date and storage instructions. | If I often serve rusks or bread with chocolate sprinkles, I want a pack I can finish while the contents are still in good condition. A suitable stock-up size is the top priority for around 33% of consumers. |
| Individual portions | Check the number of portions, the amount per portion and the allergens listed for the specific assortment box. | At a shared refreshment point, I want to be able to hand out chocolate sprinkles one portion at a time rather than putting out a whole pack. Individual portions are the top priority for around 25% of consumers. |
| Flavour and label | Check the ingredients, sugars and allergens for each variety; if it contains sweeteners, look out for any usage warning too. | I want to choose a flavour that suits the people who’ll be eating it, without relying on a description such as dark or reduced sugar to tell the whole story. The label is the most important consideration for around 25% of consumers. |
| Suitability as a gift | Look at the packaging and check the ingredients and allergens before giving the chocolate to someone. | When I’m giving chocolate as a gift, I want to choose something intended to be given as a present, not as breakfast stock. That’s the top priority for around 17% of consumers. |
Common mistakes
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Assuming chocolate sprinkles and a chocolate gift box are interchangeable
Chocolate sprinkles are a spread or topping; a gift box is made for giving chocolate. A stock-up pack therefore won’t automatically serve the same purpose as gift packaging.
Before choosing, decide whether the chocolate is for rusks and bread, handing out or giving as a gift.
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Buying more than you’ll use
A large pack is practical mainly if you use chocolate sprinkles regularly and can store the pack according to the label.
Choose a net weight that suits how quickly you’ll use it, and check the best-before date and storage instructions.
If the pack sits around for a long time, some of the contents may go unused or lose quality.
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Choosing based only on ‘dark’ or ‘reduced sugar’
Those descriptions alone don’t tell you which allergens, nutritional values or usage warnings apply to a specific variety.
Read the full label on the pack you’ve chosen, paying attention to sugars, ingredients, allergens and any sweeteners.
Brands to consider
De Ruijter
The range includes dark chocolate sprinkles in a 390 g pack and an Intens Puur variety in a 200 g pack.
- For the specific Specials Intens Puur variety, Albert Heijn states that it contains at least 52% cocoa solids.
- According to the label at Albert Heijn, this variety contains milk and soya, may contain lactose and contains 43 g of sugars per 100 g. These details don’t automatically apply to other varieties.
Venz
A chocolate sprinkles brand with a 400 g dark chocolate variety available at Jumbo, among others.
- The pack size gives you a useful starting point for comparing the product with how quickly you’ll use it.
- Check the ingredients, nutritional information and allergens on the specific pack.
Jumbo
The own-brand range includes dark chocolate sprinkles in several pack sizes, including 200 g, 380 g and 600 g.
- You can choose a pack size to suit how often you use the product.
- A larger pack is only practical if it suits how quickly you’ll use it and the storage space available.
Mister CHOC
Lidl lists a 600 g pack of dark chocolate sprinkles from this brand.
- This pack size may suit anyone who uses chocolate sprinkles regularly.
- Lidl lists this variety as an in-store product; check the pack and label there.
Céréal
The range includes a 200 g dark chocolate sprinkles variety with sweeteners, for anyone who wants to compare the ingredients of different products.
- For this specific variety, Jumbo lists 7,7 g of sugars and 40 g of polyols per 100 g.
- The product information warns that excessive consumption may have a laxative effect; assess this variety by reading the full label.
Products for spreading and gifting
These products include chocolate sprinkles for rusks, bread or toppings, as well as a separate chocolate gift pack. Choose packaging to suit how you intend to use it; the gift pack isn’t a substitute for a stock of chocolate sprinkles.
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Venz milk chocolate sprinkles, 400 g
For anyone who wants to use milk chocolate sprinkles regularly as a spread. The pack contains 400 g; check the label for ingredients and allergens.
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De Ruijter intense dark chocolate sprinkles, 200 g
A smaller pack for anyone specifically looking for intense dark chocolate sprinkles for rusks or bread. The pack contains 200 g; check the nutritional information and allergens on this pack.
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g'woon dark chocolate sprinkles, 400 g
For anyone who wants to keep dark chocolate sprinkles in stock for regular use as a spread. The pack contains 400 g; check the label for ingredients and storage instructions.
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De Ruijter dark chocolate sprinkles, 390 g
A pack of dark chocolate sprinkles for rusks or bread. It contains 390 g; if the cocoa percentage matters to you, check the label for this variety.
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Tony's Chocolonely chocolate gift pack, 288 g
For anyone who wants to give chocolate rather than stock up on sprinkles. The pack contains 288 g; take a look at the presentation and check the ingredients and allergens for the recipient.
Frequently asked questions
Can I give chocolate sprinkles instead of a chocolate gift box?
A chocolate gift box is a more obvious choice for a present: chocolate sprinkles are primarily a spread or topping. Check whether the presentation of the specific box suits the occasion, and read the label with the recipient in mind.
Do I need to check the allergens for every variety of chocolate sprinkles?
Yes, check the packaging of the variety you’re buying. For example, Albert Heijn lists milk and soya for De Ruijter Specials Intens Puur; that doesn’t mean every variety of chocolate sprinkles contains the same allergens.
Can I eat reduced-sugar chocolate sprinkles without limit?
No, reduced sugar doesn’t mean you can eat as much as you like. For the Céréal Puur variety, Jumbo lists polyols and warns that excessive consumption may have a laxative effect, so read the full label.