If you mainly want to limit the amount of sugar at a birthday get-together, compare the nutritional information per 100 g and the ingredients before choosing a topping. According to Albert Heijn’s product page, Céréal Dark Chocolate Sprinkles with Less Sugar contains 88% less sugar than standard dark chocolate sprinkles, but it contains maltitol and is not a chocolate flake product. If the flake shape or the ingredients are important to your guests, check the packaging before making your choice: a claim about less sugar in sprinkles says nothing about a chocolate flake product.
You’re looking for a topping for rolls, cake or dessert, and your main concern is the amount of sugar per 100 g. Albert Heijn’s product page lists 7.7 g of sugars and 40 g of polyols per 100 g for Céréal Dark Chocolate Sprinkles with Less Sugar. Take the ingredients and the warning about excessive consumption into account too.
You want to serve chocolate sprinkles and compare a sugar-reduction claim with a standard version. According to Albert Heijn, both the milk and dark versions of AH Sprinkles with Less Sugar contain 30% less sugar than their corresponding AH comparison products. Also check the nutritional information and ingredients for the version you choose.
You specifically want to serve chocolate flakes for their shape on bread or cakes. Albert Heijn lists flakes and sprinkles as separate product categories. If less sugar is also a requirement, check the nutritional information and any reduction claim on the packaging of the flakes you choose.
First decide whether you specifically want to serve flakes or whether sprinkles would also work. Then compare the sugar content per 100 g, the reference product used for any reduction claim, and any ingredients that matter to your guests.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sugar content | Compare sugars per 100 g and check which product a reduction claim refers to. | For my topping, sugar content matters more than the shape of the sprinkles. Around 42% of consumers prioritise the greatest possible sugar reduction. |
| Flavour and shape | Check whether you’re buying flakes or sprinkles, and whether the milk or dark version suits your plans. | My guests expect a particular chocolate flavour and shape on rolls or cakes, so a greater sugar reduction isn’t my first priority. Around 33% of consumers prioritise this combination. |
| Ingredients and allergens | Read the allergen information and check for sweeteners, polyols and any related warnings. | When I put out toppings for several guests, I want to consider any ingredients they avoid. This check is a top priority for around 25% of consumers. |
The versions discussed with an explicit less-sugar claim are sprinkles. If you want to serve flakes on cake or rolls, you’ll be choosing a different shape of topping.
Decide before buying whether flakes are a must. Only consider sprinkles if that shape also suits your get-together.
According to Albert Heijn, the AH versions reviewed that contain 30% less sugar still have 43 g of sugars per 100 g. Céréal’s product page lists 7.7 g of sugars and 40 g of polyols per 100 g.
Compare the ‘of which sugars’ figure per 100 g and read the ingredients list too. A reduction percentage alone doesn’t tell you the full nutritional value or composition.
Céréal’s product information lists soya, possible traces of milk, and a warning that excessive consumption of this product containing polyols may have a laxative effect.
Keep the packaging by the buffet so guests can check the current ingredients and allergens for themselves.
Céréal is worth considering if you want to compare sprinkles with a stronger claimed sugar reduction, as long as sprinkles rather than flakes suit your get-together.
The AH products reviewed are milk and dark chocolate sprinkles with a reduction claim, not chocolate flakes.
Jumbo Milk Sprinkles with Less Sugar is a useful comparison if you’re looking at a retailer’s own-brand version with a reduction claim.
De Ruijter is worth considering when you specifically want to serve chocolate flakes; Albert Heijn lists flakes from this brand in its flakes category.
No: a less-sugar claim compares a product with a reference product; it doesn’t mean the product contains no sugars. According to Albert Heijn, each of the AH versions reviewed contains 43 g of sugars per 100 g; Céréal’s product page lists 7.7 g of sugars and 40 g of polyols per 100 g. Check the full nutritional information and ingredients list before choosing.
Yes, if sprinkles work as a topping for your rolls, cake or dessert, but they’re not the same product shape as flakes. Albert Heijn lists the two as separate categories. If you specifically want flakes with a sugar reduction, check the claim and nutritional information for the version you choose.
Check the current packaging of every product you serve. The AH sprinkles versions reviewed list milk and lactose; Céréal’s product information lists soya, possible traces of milk and maltitol. The latter product also carries a warning that excessive consumption may have a laxative effect. Keep the packaging available so guests can check what’s relevant to them.
