Which option is right for you?

Organisers who want to share something straight away

Want to offer colleagues or guests a treat without any preparation, or give someone a thank-you gift? Individually wrapped chocolates are a better fit than a packet of chocolate sprinkles. Albert Heijn describes its 400 g merci Gift Box as containing 32 individually wrapped chocolates.

Hosts planning a dessert or brunch spread

Are you making a dish to sprinkle with chocolate, perhaps over yoghurt or cake? Chocolate sprinkles could work, as long as you also have a dish and a way to serve them. Jumbo describes De Ruijter Royaal Chocolate Sprinkles as a bread topping.

Shoppers taking allergens into account

If guests’ allergies are a consideration, check the specific packaging before serving anything. The PLUS sprinkles reviewed here warn that they may contain milk and lactose; the 400 g merci Gift Box lists milk and nuts, among other allergens. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the labels of pre-packed foods.

What should you consider when choosing?

Box of chocolates

Choose this if: you want to give someone a thank-you gift or let guests help themselves to chocolate without any extra preparation.

Things to consider: a box containing different chocolates may include several allergens. Check the packaging before offering it to a group.

Chocolate sprinkles

Choose these if: you’re planning to use them in or on a dish for your get-together.

Things to consider: you’ll need to prepare and present the dish yourself. A packet of sprinkles isn’t a ready-to-give chocolate gift.

What to consider What to check when buying Who it matters to
Sharing and giving as a gift Check how many individual chocolates are included and whether the pack is suitable for your group. I want to put something out for guests to help themselves to, or give someone a thank-you gift. An estimated 38% of consumers prioritise ease of sharing.
Using as a topping Decide what dish you’ll serve and how many sprinkles you’ll need. For a dessert I’ve prepared myself, I want chocolate to sprinkle on top, not individual chocolates to hand out. This is estimated to be the main consideration for 25% of consumers.
Allergens and dietary requirements Read the current ingredients and allergen information for your chosen product on the packaging. If I’m buying for guests with relevant allergies, I need to know what the specific packaging says. An estimated 37% of consumers make this check a priority.

Common mistakes

  • Buying sprinkles as if they were chocolates to share

    Jumbo describes De Ruijter Royaal Chocolate Sprinkles as a bread topping. Without a dish to serve them on, sprinkles don’t do the same job as a box of individual chocolates.

    Before you buy, decide whether you want something to share or a topping for a dish.

    If you’re serving sprinkles as part of your get-together, you’ll also need to organise a dish and a way to serve them.

  • Assuming a vegan label guarantees a product is allergen-free

    PLUS describes its Dark Chocolate Sprinkles as vegan, but the packaging also warns that they may contain milk and lactose. A dietary label on its own doesn’t answer questions about allergens.

    If allergies are a concern, check the ingredients and warnings on the exact pack you’re buying.

  • Looking only at the pack size

    The same amount of chocolate won’t necessarily serve the same purpose: sprinkles are made to be scattered, while individually wrapped chocolates can be handed out straight away.

    First compare the product format and the number of usable portions for your get-together; then look at the net weight.

  • Relying on out-of-date product information

    Ingredients, allergen information and the range available can change. A shop page you looked at previously isn’t enough when allergies are a factor in your choice.

    Check the latest product information when you buy, then read the label on the pack you receive before serving.

Brands to consider

De Ruijter

Worth considering if you’re looking for chocolate sprinkles to use in a dish you prepare yourself, rather than a ready-to-give gift.

  • Jumbo describes De Ruijter Royaal Chocolate Sprinkles, 240 g, as a bread topping and says they contain at least 40% cocoa solids.
  • The same product information says this variety contains soya and may contain milk. Check the current label if you’re buying for guests with allergies.

Jumbo

The own-brand sprinkles reviewed here are an option if you’re looking for a larger pack to use as a topping.

  • Jumbo lists 300 g packs of milk and dark chocolate sprinkles.
  • If you’re serving a packet of sprinkles at your get-together, you’ll need to prepare a dish and serve them yourself.

PLUS

Worth considering if you’re specifically looking for dark chocolate sprinkles to use as a topping.

  • PLUS describes its 300 g Fairtrade Dark Chocolate Sprinkles as vegan and says they contain at least 32% cocoa solids.
  • The same product information warns that they may contain milk and lactose. The vegan label doesn’t guarantee they’re allergen-free.

merci

A chocolate gift option if you want to share something at Friday afternoon drinks or thank someone.

  • Albert Heijn describes its 400 g merci Gift Box as containing 32 individually wrapped chocolates.
  • This variety lists milk, hazelnut, almond and soya, among other allergens; it may also contain peanuts and egg. Check the current label.

Products to share or use as a topping

These products suit two different plans for Friday afternoon drinks: chocolate to offer your guests, or sprinkles for a dish you’ll serve yourself. For a product to share, check the packaging; for sprinkles, think about the dish you’ll use them in.

Nestle Kitkat Itoen Matcha & Chocolate, 9 pieces, 104.4g

Nestle Kitkat Itoen Matcha & Chocolate, 9 pieces, 104.4g

An option if you’d like to offer chocolate bars with a matcha flavour. The product name says the pack contains 9 pieces; check the best-before date if your get-together is later on.

View at Joybuy
Smarties Milk Chocolate Tubes, 6 x 34 g

Smarties Milk Chocolate Tubes, 6 x 34 g

Suitable for a get-together where you’d like to offer tubes of chocolate. The pack contains 6 tubes of 34 g; check that’s enough for your group and read the label if allergies are a concern.

View at Joybuy
Merci Petits Chocolate Collection, 125 g

Merci Petits Chocolate Collection, 125 g

A box of chocolates to consider as a thank-you gift. The pack contains 125 g; if you want to give each person an individual chocolate, check how many pieces it contains and whether they’re individually wrapped. Remember to read the allergen information too.

View at Joybuy
Venz Milk Chocolate Sprinkles, 400 g

Venz Milk Chocolate Sprinkles, 400 g

Chocolate sprinkles for a dish where you’re serving the topping yourself, rather than individual chocolates to hand out. The pack contains 400 g; prepare a suitable dish and check the label if allergies are a concern.

View at Joybuy
De Ruijter Milk Chocolate Sprinkles, 200 g

De Ruijter Milk Chocolate Sprinkles, 200 g

A topping for a dish you’ve prepared yourself for your get-together. The pack contains 200 g; Joybuy suggests using them on yoghurt and cupcakes, among other things. For a ready-to-serve treat to share, you’ll need a different product format.

View at Joybuy

Frequently asked questions

Can you share sprinkles instead of a box of chocolates?

Sprinkles are only suitable if you’re using them as an ingredient or topping for a dish. Jumbo and PLUS describe the sprinkles reviewed here as a bread topping or something to scatter over food. If you want guests to help themselves to chocolate or you’re buying a thank-you gift, look for a box of chocolates designed for that purpose.

Do allergens have to be listed on a packet of sprinkles or a box of chocolates?

Yes. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed on the labels of pre-packed foods in the Netherlands. Check the packaging of the specific product, even if you’ve already read a description online.

Are sprinkles labelled vegan suitable for someone with a milk allergy?

Don’t assume that they are. PLUS describes its Dark Chocolate Sprinkles as vegan, but also warns that they may contain milk and lactose. If you have an allergy, read the warnings on the pack you’re actually buying.

How should you store chocolate until your get-together?

Follow the storage advice and best-before date on the packaging. For boxed chocolates in unopened packaging, the Netherlands Nutrition Centre advises following the instructions on the pack. So check the chocolate you’ve bought before serving it.