Who is this choice relevant to?

Organiser of a rusk treat

You want to hand out rusks to several guests, or serve chocolate sprinkles on cupcakes and desserts. In that case, focus on how the pack will work on the table and how many individual portions you need.

Shopper comparing sugars and sweeteners

You want to look beyond the flavour name and compare the nutritional information and any warnings for each variety.

Organiser checking allergens

You’re serving guests for whom ingredients such as milk or soya may be relevant. So base your choice on the ingredients and allergens listed for the specific pack.

What should you look for when choosing?

First decide whether you’re serving a treat or giving a present. If you’re comparing chocolate sprinkles for the party table, look at the serving format, variety and label, in that order.

Chocolate sprinkles for a treat

Best for: rusks or desserts served to guests during the party.

Consider: choose between individual portions and one shared pack. Chocolate sprinkles aren’t a gift box in themselves.

A box of chocolates as a present

Best for: a birthday present you can give as a separate product.

Consider: assess the contents, allergens, shelf life and presentation separately. A box of chocolates doesn’t serve the same purpose as chocolate sprinkles.

What to consider What to check Who it matters to
Serving and packaging Check the net weight and, for multipacks, the number of individual portions. Make sure it suits the way you plan to serve them. If I’m giving everyone their own rusk, I want to know whether there are enough portions without having to share a pack. This serving format is the top priority for around 40% of consumers.
Flavour and presentation Choose a suitable variety, such as dark, milk or a mix, and consider the shape of the sprinkles if they’ll be visible on the treat. For a dessert table, I want to choose a flavour and appearance that suit the treats. This is the main consideration for around 30% of consumers.
Nutritional information and allergens Compare sugars and any polyols on the same basis, for example per 100 g. Check the ingredients list on the current pack for allergen information. If guests need to avoid certain ingredients, or I want to compare sweeteners, I need to be able to assess the information for each product. This is the most important consideration for around 30% of consumers.

Common mistakes

  • Thinking of chocolate sprinkles as a chocolate gift

    A topping helps you serve rusks or desserts, but it doesn’t automatically replace a box of chocolates designed to be given as a present.

    Before choosing, decide whether you’re putting something on the table or handing over a gift.

  • Assuming dark chocolate sprinkles don’t contain milk

    The De Ruijter dark chocolate portion pack described by Jumbo lists milk and soya. So a flavour name doesn’t tell you which allergens are in the variety you’ve chosen.

    If anyone has allergies, check the ingredients and allergen information on the pack you’ll actually be serving.

  • Assuming less sugar means you can eat as much as you like

    Jumbo’s listing for Céréal Hagelslag Puur mentions polyols and warns that excessive consumption may have a laxative effect.

    Compare the nutritional information and read the usage warning before choosing this variety for your guests.

  • Associating iodine in baker’s salt with chocolate sprinkles

    The Netherlands Nutrition Centre’s information about iodised baker’s salt refers to bread baked with it, not to a feature of chocolate sprinkles.

    Don’t use this information as a criterion when choosing a variety of chocolate sprinkles.

Brands to consider

De Ruijter

Worth considering if you want to hand out individual portions of dark chocolate sprinkles.

  • Jumbo lists a dark chocolate portion pack containing 120 portions of 20 g.
  • The pack lists milk and soya. Check the label before serving it to guests with allergies.

Venz

Worth considering when comparing chocolate sprinkle varieties by flavour and shape.

  • The range reviewed includes dark, milk and XXL varieties, among others.
  • A variety name doesn’t tell you which ingredients or allergens are listed on the pack.

Céréal

Worth considering if you specifically want to compare sugar content and the presence of sweeteners.

  • The Hagelslag Puur described by Jumbo lists 7.7 g of sugars and 40 g of polyols per 100 g.
  • Jumbo lists soya, possible traces of milk and a warning that excessive consumption may have a laxative effect.

Jumbo

Worth considering if you want to compare different pack sizes within a supermarket range.

  • The range described includes own-brand dark chocolate sprinkles in 200 g, 380 g and 600 g packs.
  • Check the current label and pack size for each variety.

Delicia

Worth considering if you’re looking for chocolate sprinkles to top a larger dessert spread.

  • Delicia’s own range includes milk, dark and white chocolate sprinkles, as well as themed varieties.
  • The product range described is aimed at retailers and bakers. Check with each retailer to see which specific pack is available and what its label says.

Chocolate sprinkles for the party table

These Joybuy products are chocolate sprinkle varieties for rusks or other treats on the party table. Choose a pack and variety to suit your serving plans. If you’re giving a present, look for a box of chocolates separately.

Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles, 400 g

A shared pack of chocolate sprinkles for rusks or a dessert table. Check the nutritional information and allergens on the pack before serving them to guests.

View at Joybuy
g'woon milk chocolate sprinkles with smiley shapes, 600 g

g'woon milk chocolate sprinkles with smiley shapes, 600 g

For anyone who wants to add a fun, visible topping to the party table. The pack contains 600 g. Check the current ingredients and allergen information if they’re relevant to your guests.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

For anyone who wants to combine chocolate and vanilla flavours on their treats. This pack contains 400 g. Check the label for the ingredients and allergens in this variety.

View at Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles, 200 g

For anyone looking for a 200 g pack of dark chocolate sprinkles to use as a topping. If you have allergies, rely on the ingredient and allergen information on the current pack.

View at Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles, 400 g

A shared pack of dark chocolate sprinkles for rusks or cakes. This pack contains 400 g. If you’re serving guests with allergies, check the current label.

View at Joybuy

Frequently asked questions

Are rusks with chocolate sprinkles the same as a box of chocolates for a birthday?

No. Rusks with chocolate sprinkles are a treat you serve, while a box of chocolates is a separate gift. Choose according to what you want to offer: something for the party table or a product to give as a present.

Can I assume dark chocolate sprinkles don’t contain milk?

No. The De Ruijter dark chocolate portion pack described by Jumbo lists milk and soya. The Netherlands Food and Consumer Product Safety Authority says allergens must be clearly listed on the label of prepacked foods, so always check the pack you’ve chosen.

What should I look for in chocolate sprinkles with less sugar?

As well as the sugar content, compare the sweeteners used and check for any warnings. Jumbo’s listing for Céréal Hagelslag Puur mentions polyols and warns that excessive consumption may have a laxative effect.

Is iodine in baker’s salt a reason to buy a different kind of chocolate sprinkles?

No. The Netherlands Nutrition Centre’s information relates to bread baked with iodised baker’s salt. It doesn’t establish a feature or a reason to buy a particular kind of chocolate sprinkles.

What storage information should I check before the party?

Check the best-before date and storage instructions on the pack you buy. For the De Ruijter portion pack reviewed, Jumbo says to store it in a cool, dry place. For other varieties, follow the instructions on the label.