Who does the product format make a difference to?

Anyone who just wants a snack during the film

If you want to eat one portion without bread, yoghurt or dessert, an individually wrapped bar is a more obvious choice than sprinkles. For example, Albert Heijn lists a single bar with one portion per pack.

Anyone who wants to use sprinkles as a topping

If you already have bread, yoghurt, quark or a dessert in mind, you can sprinkle them on top. PLUS describes De Ruijter Milk Chocolate Sprinkles as suitable for bread and as a topping.

Anyone checking ingredients and allergens

Compare the exact varieties if ingredients or allergens matter to your choice. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of pre-packed foods, so check the packaging of the product you’re actually buying.

What should you look for when choosing?

Single chocolate bar

Choose this if: you want to enjoy one clearly defined portion during the film without preparing anything to go with it.

Bear in mind: check whether you’re buying one bar or a pack containing several.

Chocolate sprinkles

Choose these if: you want to sprinkle chocolate over bread, yoghurt, quark or a dessert.

Bear in mind: a pack of sprinkles isn’t an individually wrapped bar.

What to consider What should you check? Who is it important to?
Individual portion Check whether the bar is individually wrapped and how many portions are in the pack. I want to be able to grab one portion straight away while sitting on the sofa. Around 46% of consumers give this individual portion the highest priority.
Flavour variety Check the type of chocolate and read the ingredients for the exact product. If the flavour determines my choice, I want to know which variety I’m buying. For around 36% of consumers, the flavour variety matters most.
Using as a topping Decide whether you want to sprinkle them over bread, yoghurt, quark or a dessert. I already have something to use the sprinkles on and I’m not looking for an individual bar. This use comes first for around 18% of consumers.

Common mistakes

  • Mistaking sprinkles for a single bar

    You could end up buying a pack for sprinkling when you meant to choose a ready-to-eat snack. Albert Heijn and Jumbo list packs of sprinkles, while Albert Heijn lists single bars as a separate product format.

    Choose sprinkles if you also want to use them with a base ingredient. If you’re looking for a bar, check whether it’s sold individually or in a multipack.

  • Judging dark chocolate by its name alone

    The label ‘dark’ doesn’t tell you everything about a product’s nutritional value or portion size. The Netherlands Nutrition Centre points out that chocolate can contain saturated fat and calories.

    Choose the flavour you’re looking for, then compare the nutritional information and portion size of the exact packs.

  • Guessing allergens from the product name

    Ingredients and allergens can vary between varieties. According to the Netherlands Food and Consumer Product Safety Authority, allergen information must appear on the label of pre-packed foods.

    Read the ingredients, allergen information and any warnings on the packaging you’re buying.

Relevant brands and shops for sprinkles

De Ruijter

PLUS describes De Ruijter Milk Chocolate Sprinkles as suitable for bread and as a topping.

  • The suggested uses work well with bread, yoghurt, quark and desserts.
  • The listed 200 g and 240 g packs contain sprinkles, not single bars.

Albert Heijn

Albert Heijn lists 300 g AH sprinkle varieties in its range of sprinkles.

  • You can compare milk, dark and mixed sprinkles, among other options.
  • A 300 g pack of AH sprinkles isn’t the same as an individually wrapped bar.

Jumbo

Jumbo lists its own milk, dark and duo mix chocolate sprinkles, each in a 300 g pack.

  • These varieties give you a choice of flavour for use as sprinkles.
  • These packs aren’t individual chocolate bars either.

Lidl

Lidl lists 300 g milk chocolate sprinkles as a product for breakfast and as a topping.

  • This listing is relevant if you’re looking for milk chocolate sprinkles to use as a topping.
  • The listing says ‘In store only’; this isn’t a single bar.

Aldi

ALDI Netherlands lists 300 g Kiekeboe milk or dark chocolate sprinkles in its bread toppings range.

  • The options listed are milk and dark sprinkles.
  • The pack of bread toppings isn’t a suitable choice if you want one individual bar.

PLUS

PLUS lists its own 300 g dark chocolate sprinkles, as well as De Ruijter sprinkles.

  • These are options to compare if you want sprinkles as a topping.
  • Check the exact pack if you’re looking for a portion for one movie night; sprinkles aren’t a single bar.

Chocolate snacks on Joybuy

Kitkat Itoen Matcha & Chocolate is a good alternative to sprinkles if you want to have one piece at a time. The pack contains nine pieces, so it isn’t a single bar sold on its own.

Nestle Kitkat Itoen Matcha & Chocolate, 9 pieces, 104.4g

Nestle Kitkat Itoen Matcha & Chocolate, 9 pieces, 104.4g

This is an option if you want to have one piece during the film and a multipack suits what you’re looking for. The product name specifies nine pieces and 104.4g; this isn’t chocolate sprinkles.

The product description warns that it has a short shelf life. Check the date and the current ingredients and allergen information on the packaging.

View on Joybuy

Frequently asked questions

Are chocolate sprinkles the same as a single bar?

No. The chocolate sprinkles listed by Albert Heijn and Jumbo are products for sprinkling, sold in larger packs, whereas a single bar is sold as one individual portion. Check the product format if you want a snack without bread or dessert.

When are sprinkles a good choice for movie night?

Sprinkles are a good choice if you want to put them on something else. PLUS lists bread and desserts, among other uses, for De Ruijter Milk Chocolate Sprinkles. If you want a snack without a base ingredient, a bar is a more obvious choice.

Where can I check for allergens in sprinkles or a bar?

Read the label on the exact pack. The Netherlands Food and Consumer Product Safety Authority explains that allergen information appears on the labels of pre-packed foods. Don’t rely on the product name alone or on information for another variety.

Does ‘dark’ tell me enough about the nutritional value?

No. The label ‘dark’ doesn’t replace the nutritional information. Compare the details per 100 g and per portion for the products you’re considering; the Netherlands Nutrition Centre points out that chocolate can contain saturated fat and calories.