Who is this for?

Organiser of a self-service spread

You want guests to add their own chocolate sprinkles to bread, yoghurt or porridge, and are looking for a pack size that suits the number of people eating.

Shopper checking ingredients

You want to check the label before serving to see which allergens and ingredients the chosen variety contains.

Gift-giver

You’re looking for something to give as a gift or hand out individually, and need to decide whether a pack of sprinkles is the right type of product.

What should you consider when choosing?

First decide whether you need a self-service topping for the morning coffee break or individual chocolates. If you choose sprinkles, check the label and pack size.

What to consider What to look for Who it matters to
Product type Choose between sprinkles for guests to help themselves to and individual chocolates to give as a gift or hand out. If guests are adding something to bread or yoghurt, I want a topping; for a gift, I want individual chocolates. Around 42% of consumers prioritise the product type.
Ingredients Check the label for the exact variety to find allergens, plant-based ingredients and any sweetener warnings. If I need to consider what guests can or want to eat, I need to know the ingredients before serving. This check is the top priority for around 33% of consumers.
Pack size Choose a pack size to suit the number of people eating, and check the storage instructions on the packaging if you plan to use it later. For a single coffee break, I don’t want to be left with an unnecessarily large pack, but for repeated use I want enough in the pack. Pack size is the top priority for around 25% of consumers.

Common mistakes

  • Thinking a pack of sprinkles is a gift box

    Chocolate sprinkles are loose toppings for foods such as bread or yoghurt. If you want to give individual chocolates, this type of product won’t serve the same purpose.

    Before you buy, decide whether guests will help themselves to a topping or whether you want to present and hand out chocolates.

  • Assuming dark chocolate contains no milk or soya

    Jumbo lists milk and soya as allergens for Venz Puur. So the flavour name alone won’t tell you whether a particular type of sprinkles is suitable for your guests.

    Read the ingredients and allergen information on the packaging of the product you’ll actually be serving.

  • Looking only for the ‘less sugar’ claim

    The Céréal Puur Minder Suikers product page warns that excessive consumption may have a laxative effect.

    As well as the nutritional information, read the ingredients and warnings for this variety.

Brands to consider

De Ruijter

The range reviewed includes Chocoladehagel Puur in a 390 g pack and Specials Intens Puur in a 200 g pack.

  • Albert Heijn describes its regular chocolate sprinkles as a topping for foods including bread, yoghurt and porridge. For Intens Puur, the retailer states that it contains at least 52% cocoa solids.
  • Check the ingredients and allergens for your chosen variety individually; the two packs also come in different sizes.

Venz

Venz Puur is a chocolate sprinkle product in a 400 g pack.

  • The pack size gives you a useful starting point when deciding how much you’ll need for several people.
  • Jumbo lists milk and soya as allergens for this variety. Don’t rely on the name Puur when you need to check the ingredients.

Céréal

The Puur Minder Suikers variety reviewed is a 200 g pack of chocolate sprinkles for anyone who wants to compare nutritional information.

  • The product description makes it clear which variety to look at if the stated sugar content is a factor in your choice.
  • Albert Heijn includes a warning that excessive consumption may have a laxative effect. So be sure to check the ingredients and warnings too.

Fairtrade Original

The dark chocolate sprinkles reviewed come in a 380 g pack.

  • Albert Heijn states that this variety contains at least 32% cocoa solids.
  • Check the allergen information on the packaging; the product name and a certification label are no substitute for checking it.

Kiekeboe

ALDI describes Kiekeboe Puur as chocolate sprinkles in a 600 g pack.

  • The stated pack size can help you choose an amount for a group or for repeated use.
  • Check the storage instructions if you don’t expect to finish the pack during a single coffee break.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Can I give chocolate sprinkles instead of a box of chocolates?

Sprinkles work as a self-service topping, but they’re not a box of individual chocolates. Choose a box of chocolates if you’re looking for a gift to present or chocolates to hand out.

Are dark chocolate sprinkles free from milk and soya?

Not necessarily: Jumbo lists milk and soya as allergens for Venz Puur. Check the current label for every variety you choose; the Netherlands Food and Consumer Product Safety Authority says allergens must be clearly stated in the ingredients list.

How should I store chocolate sprinkles for another coffee break?

Follow the storage instructions and use-by information on the packaging of your chosen sprinkles. This is particularly important if you won’t use a large pack all at once.

What should I look for in chocolate sprinkles with less sugar?

Compare the nutritional information per 100 g, and read the ingredients and warnings too. The product page for Céréal Puur Minder Suikers warns that excessive consumption may have a laxative effect.