If you’re looking for a cake topping, chocolate sprinkles are the right product category. If you want to give chocolate as a gift with coffee, assess a box of chocolates separately. Choose sprinkles based on the flavour, pack size and label information. Information about sprinkles won’t tell you how a box of chocolates is put together or presented.
If you want to use sprinkles on a cake or dessert, check the variety you’ve chosen and the guidance on the packaging. PLUS describes De Ruijter milk chocolate sprinkles as suitable for topping desserts and adding to bakes; this isn’t a guarantee that other varieties are suitable for the same uses.
If you regularly use chocolate sprinkles as a topping for bread, the pack size may be a factor. Jumbo, PLUS and ALDI each list 300 g varieties. Compare the flavour and pack size before choosing.
If you have specific dietary requirements or an allergy, the product name alone isn’t enough to assess a variety. Check the ingredients and allergen information on the packaging of the product you’ll actually be using.
First decide whether you’re looking for sprinkles for a cake or chocolate to give as a gift. Then check the variety, pack size and label information for the product you’ve chosen.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Flavour and intended use | Check whether you’re choosing milk, dark or a mix, and whether the information about using them as a topping applies to that variety. | If I’m sprinkling them on a cake, I want to choose a flavour that works well. For around 33% of consumers, this would be the most important consideration. |
| Gift or topping | Choose the right type of product: chocolate sprinkles to use as a topping, or a box of chocolates whose contents and presentation you can assess. | If I want to give chocolate as a gift with coffee, the presentation of the box matters to me. Around 25% of consumers would put the gift first when choosing. |
| Pack size | Compare the weight in grams with how often you expect to use the sprinkles. | If I use sprinkles regularly as a topping for bread, I want to choose a pack size that suits my needs. Pack size would be the top consideration for around 25% of consumers. |
| Ingredients and label | Read the ingredients, allergen information, best-before date and storage instructions on the packaging you’ve chosen. | If I need to avoid certain ingredients, I want to read the label for that exact variety. For around 17% of consumers, label information would be the top priority. |
Information about chocolate sprinkles generally relates to using them as a topping for bread or other foods. It doesn’t describe the presentation or contents of a box of chocolates.
Decide which type of product you’re looking for before comparing varieties. If you’re buying a gift, check the contents and presentation of the specific box.
A flavour name doesn’t tell you everything about the ingredients or possible traces. For example, PLUS’s dark chocolate sprinkles may contain milk and lactose.
For the variety you’ve chosen, read both the ingredients and allergen information, including any warnings about traces.
The information on a product page may differ from the packaging you receive. This is particularly important if ingredients or allergens affect your choice.
Before use, check the variety, ingredients, allergens, best-before date and storage instructions on the packaging.
The features listed apply to the specific sprinkle varieties, not every product from each brand.
De Ruijter offers milk chocolate sprinkles and Royaal chocolate sprinkles, among other varieties.
Jumbo lists its own 300 g chocolate sprinkles in milk, dark and duo mix varieties.
PLUS lists its own 300 g dark and milk chocolate sprinkles.
ALDI lists Kiekeboe chocolate sprinkles in milk and dark varieties, both in 300 g packs.
Lidl lists 300 g milk chocolate sprinkles as an in-store product.
Read the allergen information on the packaging of your chosen variety. PLUS says its dark chocolate sprinkles may contain milk and lactose; for the De Ruijter milk chocolate sprinkles described, PLUS lists milk, lactose and soya.
Use the online list to compare varieties, but check the packaging before use. PLUS says that ingredients and allergen information can change.
Follow the instructions on the packaging of your chosen product. PLUS says to store its dark chocolate sprinkles in a cool, dry, dark place. For De Ruijter Royaal, Jumbo recommends storing them in a cool, dry place and carefully pressing the packaging closed after use.
PLUS suggests using its De Ruijter milk chocolate sprinkles on cakes and cupcakes. This is a suggestion for that variety, not an indication that all chocolate sprinkles behave the same way during baking. If you’re using them in a recipe, check the recipe and the packaging, too.
