Who is this choice relevant to?

If you’re stocking up for breakfast

If chocolate sprinkles are a regular feature at home, the pack size matters more than it would for a one-off treat. Jumbo lists packs including a 600 g option.

If you’re buying for a child or group

If you’re buying chocolate sprinkles for another household or a group, it’s important to check the ingredients and allergens in the variety you choose. Albert Heijn’s product information shows that these can vary between varieties.

If flavour is your priority

Milk chocolate, dark chocolate and a vanilla-flavoured mix are all different options. For the De Ruijter varieties reviewed, Albert Heijn also lists different minimum cocoa solids contents.

What should you consider when choosing?

First decide whether you’re looking for chocolate sprinkles for breakfast or to hand out; if you want a box of chocolates as a gift, choose a different type of product. Then check the label, flavour and quantity you need.

What to considerWhat to checkWho it matters to
Allergens Read the ingredients and allergen information on the pack for your chosen variety, including if it’s a mix. If I’m taking chocolate sprinkles for a child or group, I want to know whether the ingredients are suitable for those who’ll be eating them. This is the most important consideration for around 33% of consumers.
Stock and shelf life Compare the net weight with how often you use chocolate sprinkles, and check the best-before date. For several school mornings at home, I want enough in the cupboard without buying more than we’ll use. This is the main consideration for around 27% of consumers.
Flavour and cocoa Choose between milk chocolate, dark chocolate or a flavour mix; compare the stated minimum cocoa solids content for each variety. If the recipient has a clear flavour preference, I don’t want to choose a variety based on the packaging alone. Around 20% of consumers put flavour first.
Individual portions If you want to hand them out individually, check the number of portions and the weight per portion. When everyone needs their own portion, I want to know in advance how many packs I can hand out. This is the most important consideration for around 20% of consumers.

Common mistakes

  • Choosing chocolate sprinkles when you want to give a box of chocolates

    Chocolate sprinkles are a topping, often eaten at breakfast; a pack of sprinkles doesn’t automatically serve the same purpose as a box of chocolates.

    Before choosing a flavour or pack, think about what the recipient is expecting.

  • Looking only at the flavour name

    The varieties reviewed list different ingredients and allergens. This is particularly important when you’re buying for someone else.

    Check the ingredients and allergen information on the pack of the variety you’re actually taking with you.

  • Treating online product information as the definitive label

    Ingredients and product information can change, so details you looked at earlier might not match the pack you buy.

    Before use, check the label, best-before date and storage advice on the pack itself.

Brands to compare

De Ruijter

Worth considering if you want to choose between milk chocolate, extra-dark chocolate, a flavour mix and individual portions.

  • Albert Heijn lists a minimum cocoa solids content of 20% for its milk chocolate sprinkles and 52% for Specials Intens Puur. Hagelfeest combines chocolate sprinkles with vanilla-flavoured sprinkles.
  • Ingredients and allergens vary by variety, so check the label on the exact pack you choose.

Venz

Worth considering if you’re looking at a mix or another flavour alongside milk and dark chocolate options.

  • Jumbo lists Venz chocolate sprinkles in milk and dark chocolate varieties, among other flavours.
  • Check the ingredients and allergen information on the pack for your chosen variety.

Jumbo

A retailer where you can compare own-brand and branded packs of chocolate sprinkles.

  • Jumbo’s online range includes own-brand packs weighing 600 g.
  • When you buy, check which variety and pack size are actually available.

Lidl / Mister Choc

Worth considering if you’re looking for a large pack of dark chocolate sprinkles in a Lidl store.

  • Lidl Netherlands lists Mister Choc dark chocolate sprinkles in a 600 g pack.
  • The product page says it’s only available in store; check availability and the label there.

Chocolate sprinkle products at Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles the same as a box of chocolates to give as a gift?

No. Chocolate sprinkles are a topping, not a box of chocolates. If you’re looking for a box of chocolates as a back-to-school gift, first consider whether breakfast supplies are really what you have in mind.

What should I look out for when buying chocolate sprinkles for a child or group?

Check the ingredients and allergens on the pack you choose. The varieties reviewed differ in this respect; a mix may contain different ingredients from plain chocolate sprinkles.

Which pack is best for several school mornings?

A larger pack is a good fit if chocolate sprinkles are used regularly at home and you’ll get through it in time. Individual portions are most useful when you want to hand them out separately.

How should I store chocolate sprinkles?

Follow the best-before date and storage advice on the pack you buy. The De Ruijter product information reviewed recommends storing chocolate sprinkles in a cool, dry place.