Which format is right for you?

If you’re serving rolls or brunch

Chocolate sprinkles are a great fit for a coffee break with bread rolls, or as a topping scattered over yoghurt or porridge.

If you’re looking for an individual treat

If everyone needs to be able to grab a ready-to-eat portion, a chocolate bar or a pack of individually wrapped mini bars is a better choice than a box of sprinkles.

If you want to compare ingredients carefully

When choosing between varieties of sprinkles, consider the flavour, pack size and the current ingredients and allergen information on the packaging.

What should you look for when choosing?

First decide whether you want something to sprinkle or an individual treat to hand out. Then compare only packs in the product format you’ve chosen.

What to consider What to check when buying Who it matters to
Format Check whether the product is sold as sprinkles for bread or toppings, or as a chocolate bar to eat straight away. When I’m preparing bread rolls to go with coffee, I want chocolate I can sprinkle rather than bars to put out. Around 42% of consumers prioritise choosing the right format.
Individual portions Check the number of mini bars and whether they’re individually wrapped; a box of loose sprinkles doesn’t offer this kind of portion. When guests can each grab something to eat or take away, I look for a ready-to-eat portion. For around 33% of consumers, an individual treat is the priority.
Flavour and label Compare the flavour and weight in grams; check the ingredients and allergen information on the current packaging. I want to choose a flavour that goes with what I’m serving, without overlooking any relevant allergen information. Around 25% of consumers give this product information top priority.

Common mistakes

  • Mistaking sprinkles for individual chocolate bars

    A box of sprinkles isn’t right if you’re planning to give everyone their own ready-to-eat treat. Supermarkets such as Jumbo and PLUS sell sprinkles and chocolate bars as different product formats.

    Before you buy, decide whether you’re serving something for bread or as a topping, or handing out individual mini bars. If you choose mini bars, check how they’re packaged too.

  • Assuming ‘dark’ or ‘vegan’ means allergen-free

    A label describing a variety or dietary choice doesn’t tell you by itself which allergens may be present. PLUS states that its dark chocolate sprinkles may contain milk and lactose.

    Before eating, check the current ingredients and allergen information on the packaging, especially if it matters to one of your guests.

  • Assuming every shop stocks the same range

    An online listing doesn’t necessarily mean a variety is available at your chosen branch. ALDI directs customers to its stores for Kiekeboe chocolate sprinkles.

    Check your chosen shop and variety before you go shopping, and read the label on the pack you actually buy.

Brands to consider

De Ruijter

A range of sprinkles to consider if you’re looking for chocolate sprinkles for bread or as a topping.

  • Jumbo lists several De Ruijter varieties in packs ranging from 140 g to 300 g.
  • For Royaal Puur, Jumbo lists soya as an allergen and says the product may contain milk; check the label of the variety you choose.

Jumbo

Own-brand sprinkles for anyone looking for a pack to share as a bread topping or to scatter over food.

  • Jumbo lists own-brand milk and dark chocolate sprinkles in 300 g packs.
  • A box of sprinkles isn’t a pack of individually wrapped chocolate bars.

PLUS

An own-brand option if you’re specifically looking for dark chocolate sprinkles.

  • PLUS lists a 300 g dark variety made with Fairtrade Cocoa and describes it as vegan.
  • The product information also says this variety may contain milk and lactose; check the packaging if that affects your choice.

Kiekeboe

A range of bread sprinkles listed by ALDI.

  • ALDI lists Kiekeboe chocolate sprinkles in milk and dark varieties, both in 300 g packs.
  • Check which variety is available at your local ALDI shop.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles the same as an individual chocolate bar?

No. Chocolate sprinkles are sold as something to scatter over food, while a chocolate bar is designed to be eaten on its own. If you want to give everyone their own treat with coffee, look for a bar or individually wrapped mini bars.

Which allergens should I check in chocolate sprinkles?

Check the allergen information on the current packaging of the variety you’ve chosen. For De Ruijter Royaal Puur, Jumbo lists soya and the possible presence of milk; PLUS says its dark chocolate sprinkles may contain milk and lactose.

How should I store chocolate sprinkles after opening?

Follow the storage instructions on the packaging and close the box after use. Check the best-before date on the variety you buy too; Jumbo says the date for De Ruijter Royaal is on the underside of the pack.

Is a variety listed online available in every shop?

Not necessarily. ALDI directs customers to its own shops for Kiekeboe sprinkles, and the range may vary between shops. So check that your preferred variety is available before you set off.