Who might these choices matter to?

Shoppers who check pack sizes

If you regularly serve chocolate sprinkles, a larger pack could be practical. If you use them less often, consider whether a smaller amount would suit your shopping better. Jumbo and ALDI offer packs in different sizes.

Shoppers with a particular brand or flavour in mind

Are you specifically looking for dark, milk or a mixed variety from De Ruijter or Venz? Check the full variety name, as both the type and pack size can differ within the same brand.

Shoppers who check labels

If you want to compare ingredients, sugars or allergens, you’ll need the information on the exact pack. This is particularly important when buying for someone with an allergy or intolerance.

What should you look for in chocolate sprinkles?

First decide which type of product you want. Then check the pack size and the label for that variety.

What to consider What to check Who it matters to
Pack size Check the net weight and choose an amount you’re likely to use. If you use chocolate sprinkles regularly, you’ll want enough in the cupboard without choosing a pack that goes uneaten. Around 40% of consumers would reportedly consider a suitable pack size their main priority.
Type and flavour Check whether it’s dark, milk, a mix or chocolate flakes; these aren’t necessarily the same products. If you’re looking for a particular flavour or texture, don’t choose a different variety based on the brand name alone. A specific type would reportedly be the priority for around 30% of consumers.
Label Compare the ingredients, sugars per 100 g and highlighted allergens on the exact pack. If you’re buying for someone with an allergy or keeping an eye on sugars, you’ll want to know what this particular variety contains. Label information would reportedly be the first consideration for around 30% of consumers.

Things to watch out for when choosing

  • Taking ‘less sugar’ as a verdict on the whole product

    A comparison of sugar content alone doesn’t tell you about all the other nutritional values. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag puur minder suiker; assess this variety using the full nutritional information.

    Check what the comparison on the label refers to. If they’re relevant to you, compare the serving size and other nutritional values too.

  • Assuming every variety contains the same allergens

    Ingredients vary from product to product. For example, AH Hagelslag puur minder suiker lists milk and lactose; that information doesn’t tell you anything about the ingredients in other chocolate sprinkles.

    Check the ingredients and highlighted allergens on the exact pack every time you buy, especially if you need to account for an allergy or intolerance.

Brands to consider

Product types vary both within and between brands. Use the brand name as a starting point, then check which variety you’re looking at.

Jumbo

Jumbo offers its own chocolate sprinkles, including dark and milk varieties.

  • The standard varieties shown include 600 g packs.
  • Check the size and ingredients of each variety; dark and milk versions don’t have the same ingredients.

Kiekeboe

Kiekeboe is an ALDI brand offering products including dark chocolate sprinkles and fruit sprinkles.

  • ALDI lists a 600 g pack of Kiekeboe Hagelslag Puur.
  • Fruit sprinkles are a different type of product from chocolate sprinkles, so check which one you’re looking for.

De Ruijter

According to Jumbo, De Ruijter offers standard varieties as well as specific mixed varieties.

  • Jumbo offers De Ruijter Puur and Melk, among others, in 390 g packs.
  • Information about the ingredients in a mixed variety doesn’t automatically apply to the dark or milk version.

Venz

Venz is worth considering if you’re looking for a flavour or style beyond dark or milk.

  • Jumbo offers dark and milk varieties in 400 g packs, as well as other Venz products.
  • Check the variety name and pack size before comparing products.

Albert Heijn

Albert Heijn has a dark chocolate sprinkles variety with ‘minder suiker’ (less sugar) in the product name.

  • The product information for AH Hagelslag puur minder suiker lists 43 g of sugars per 100 g.
  • This variety lists milk and lactose. Check the nutritional information and allergens on the pack before buying.

Joybuy products: chocolate sprinkles and flakes

This selection includes De Ruijter varieties and g'woon chocolate flakes. Choose by product type and pack size; chocolate flakes, chocolate chunks and chocolate sprinkles aren’t necessarily interchangeable.

De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast 200 g

An option if you want to combine chocolate and vanilla. Check the ingredients and allergens on the exact pack.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g

De Ruijter Chocolate Chunks 390 g

For anyone looking for chocolate chunks rather than a standard chocolate sprinkles variety. Check the ingredients and allergens on the pack.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g

De Ruijter Hail Chocolate Pure 390 g

A dark chocolate option for anyone specifically looking for this type. Check the ingredients and allergens on the pack when choosing.

View at Joybuy
De Ruijter Intense Pure Chocolate Sprinkles, 200 g

De Ruijter Intense Pure Chocolate Sprinkles 200 g

For anyone specifically looking for an intense dark variety in a 200 g pack. Read the label if ingredients or allergens are important to your choice.

View at Joybuy
g'woon Flakes Pure, 300 g

g'woon Flakes Pure 300 g

An option if you want dark chocolate flakes rather than standard chocolate sprinkles. Check the ingredients and allergens on the exact pack.

View at Joybuy

Frequently asked questions

When would a larger pack of chocolate sprinkles suit my shopping?

A larger pack makes sense if you’re likely to use that amount. Choose the type you want first, then check the net weight; a big pack of the wrong variety won’t help you make the right choice.

How much sugar is there in a serving of chocolate sprinkles?

The Netherlands Nutrition Centre (Voedingscentrum) gives 9.4 g of sugar for 15 g of chocolate sprinkles on a slice of bread. The nutritional values of your product may differ, so check the amount per 100 g and how much you use.

Do I need to check the allergens again for every variety of chocolate sprinkles?

Yes. If an allergy or intolerance is relevant to your purchase, check the exact pack. The Netherlands Food and Consumer Product Safety Authority says that specified allergens must be listed on the labels of prepacked foods; ingredients can vary between varieties.

How do I compare the nutritional information for two varieties?

Compare the nutritional values per 100 g for the exact varieties, and check the ingredients and allergens on the packaging too. You can also use the Netherlands Nutrition Centre’s Kies Ik Gezond? app to compare products by nutritional values, such as sugars and fats.