Who are these choices for?

Shoppers comparing pack sizes

If you buy chocolate sprinkles for several Sunday breakfasts, you’ll want to know how much you get in a pack. When comparing, don’t treat fruit sprinkles as if they were the same type as dark chocolate sprinkles.

Breakfast lovers keeping an eye on sugar

You’re looking for chocolate sprinkles and comparing the sugars per 100 g with the amount you usually use. If a product claims to contain less sugar, check which product it’s being compared with.

Breakfast lovers considering ingredients

You choose a dark variety based on its ingredients, cocoa information or certification. If allergens are relevant to you, check the information on the specific pack.

What should you look for in chocolate sprinkles?

First decide whether you want fruit sprinkles or chocolate sprinkles. Then compare the pack size and nutritional information within the type that suits your breakfast.

What to consider What to look for Who it matters to
Pack size and use Compare the net weight of the same type and consider whether you’ll use the pack regularly. If I buy chocolate sprinkles for several Sunday breakfasts, I want a pack I can finish. Around 40% of consumers prioritise this consideration.
Sugars and portion size Check sugars per 100 g, the stated portion size and the reference product behind any claim about less sugar. I want to keep using dark chocolate sprinkles, but I pay attention to how much I actually sprinkle on. For around 30% of consumers, sugar content comes first.
Type and ingredients Check the ingredients, cocoa information, certifications and allergens on the current pack. When choosing a dark variety, I want to know what’s in it and whether the label lists allergens that are relevant to me. This is the most important consideration for around 30% of consumers.

Common mistakes

  • Comparing different types as if they were alike

    Fruit sprinkles and dark chocolate sprinkles have different ingredients. A difference between these products doesn’t, by itself, tell you which is better suited to your breakfast.

    First choose the type you want, then compare the pack size and product information of similar products.

  • Assuming ‘less sugar’ is a general claim

    According to Albert Heijn, AH Dark Chocolate Sprinkles with Less Sugar contains 30% less sugar than AH Dark Chocolate Sprinkles. This comparison applies to that specific reference product, not to all chocolate sprinkles.

    Check the sugars per 100 g and consider how much you use before choosing a variety.

  • Assuming which allergens are present based on the type

    The dark varieties examined list different allergens and warnings about possible traces. A familiar brand name or the word ‘dark’ doesn’t replace this information.

    Check the current label before buying. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products must appear on the label.

  • Choosing a large pack without a storage plan

    A larger pack is less useful if you can’t finish the chocolate sprinkles or store them as directed.

    Choose a size that suits how much you use. The Albert Heijn and De Ruijter product information examined recommends storing the product in a cool, dark and dry place; follow the advice on your own pack.

Brands to compare

Albert Heijn

Own-label brand with an examined dark variety that carries a less-sugar comparison claim.

  • According to Albert Heijn, AH Dark Chocolate Sprinkles with Less Sugar contains 43 g of sugars per 100 g and at least 50% cocoa solids.
  • The ‘30% less sugar’ claim compares this variety with AH Dark Chocolate Sprinkles. The product information lists milk and lactose.

De Ruijter

The De Ruijter Dark Chocolate Sprinkles examined are a dark chocolate variety in a 390 g pack.

  • Albert Heijn’s product information lists at least 32% cocoa solids for this variety.
  • According to that product information, the variety contains milk and soya and may contain lactose. Check the cocoa and allergen information on the current pack.

Fairtrade Original

Dark chocolate sprinkles for anyone who wants to take Fairtrade certification into account when choosing.

  • According to Albert Heijn, the 380 g pack examined carries a Fairtrade mark and contains at least 32% cocoa solids.
  • The product information lists 66 g of sugars per 100 g and warns that it may contain milk.

Kiekeboe

Fruit sprinkles from the ALDI range examined, as an alternative for anyone not looking for chocolate sprinkles.

  • ALDI Netherlands lists a 400 g pack.
  • These are fruit sprinkles, not dark chocolate sprinkles, so compare ingredients and nutritional information with products of the same type.

Venz

A brand with separate listings at Albert Heijn for Dark Chocolate Sprinkles and XXL Dark Chocolate Sprinkles.

  • The two listings give you specific varieties to compare with other dark chocolate sprinkles.
  • Check the current ingredients, allergens and pack size for each variety; don’t assume they’re the same.

Dark chocolate sprinkles at Joybuy

These two packs contain dark chocolate sprinkles for breakfast. Choose based on the variety and pack size you want, and check the pack for allergen information.

g'woon Dark Chocolate Sprinkles 400 g

g'woon Dark Chocolate Sprinkles 400 g

For Sunday breakfast when you’re looking for dark chocolate sprinkles.

Pack size: 400 g.

View at Joybuy
De Ruijter Dark Chocolate Sprinkles 390 g

De Ruijter Dark Chocolate Sprinkles 390 g

For Sunday breakfast when you want this dark chocolate brand variety.

Pack size: 390 g. For the variety examined, Albert Heijn lists milk and soya, and the possible presence of lactose; check the current label.

View at Joybuy

Frequently asked questions

How do I compare packs of chocolate sprinkles?

Start with sprinkles of the same type, then check the net weight and ingredients. Fruit sprinkles and dark chocolate sprinkles aren’t interchangeable, even when their packs are roughly the same size.

Are lower-sugar chocolate sprinkles always the right choice?

No. Assess the claim against the stated reference product and consider your own portion size. According to Albert Heijn, AH Dark Chocolate Sprinkles with Less Sugar contains 43 g of sugars per 100 g and 30% less sugar than AH Dark Chocolate Sprinkles; this doesn’t tell you how it compares with every other type of chocolate sprinkles.

Where can I find allergen information for chocolate sprinkles?

Read the label on the specific pack before buying. The dark varieties examined list ingredients including milk and soya, or the possible presence of milk or lactose. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products must appear on the label.

How should I store an opened pack of chocolate sprinkles?

Follow the storage advice on the pack and seal it well. The Albert Heijn and De Ruijter product information examined recommends storing the product in a cool, dark and dry place.