If you’re shopping for one and want sprinkles for bread or as a topping, a standard pack makes sense if you plan to use it on several occasions. If you’re looking for pre-measured portions, check the total quantity: the small pack of De Ruijter listed by Albert Heijn contains 80 portions of 15 g, so it isn’t a single chocolate bar. Choose your preferred flavour and check the ingredients and allergens on the exact pack.
Who is this for?
People doing their weekly shop for one
You want to choose an amount that suits how often you use sprinkles. Compare the total quantity in a standard pack with the number of portions in a small pack; individual portions don’t automatically mean you’re buying a small amount overall.
People comparing own-brand and branded products
You regularly enjoy sweet toppings on bread and want to choose between different brands and flavours. Albert Heijn and Jumbo stock both own-brand and other branded sprinkles; the brand name alone won’t tell you which flavour you’ll prefer.
People checking ingredients or allergens
You want to know what’s in the variety you’ve chosen. Check the label on that exact flavour and pack: product information from Jumbo and Albert Heijn shows that ingredients such as soya and milk may need particular attention, depending on the variety.
What should you look for when choosing?
First, decide whether you’ll use the sprinkles on several occasions or need pre-measured portions. Then choose a flavour and read the label on the pack you’re planning to buy.
| What to consider |
What should you check? |
Who is it important for? |
| Quantity and how quickly you’ll use it |
Compare the net quantity with how many times you expect to use it. For portion packs, also check how many portions you’re buying in total. |
If I’m shopping for one, I don’t want to choose a pack that doesn’t suit how quickly I’ll use it. This is the most important consideration for around 40% of consumers. |
| Flavour |
Check whether it’s a milk, dark or other type of sprinkle, and confirm the exact product name. |
If I use sprinkles regularly, I want to choose a flavour I’ll enjoy on bread or as a topping. The flavour is the top priority for around 30% of consumers. |
| Ingredients and nutritional information |
Read the ingredients, allergen information and any warnings on the label. Compare nutritional values per 100 g and, where listed, per portion. |
If I need to take ingredients or allergens into account, I want to be able to assess the variety I’ve chosen. For around 30% of consumers, this label information is the top priority. |
Common mistakes
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Confusing a search for a chocolate bar with sprinkles
Albert Heijn and Jumbo stock chocolate sprinkles with sweet toppings for bread. Even a small pack can contain a supply of individual portions rather than a single snack bar.
First, decide whether you’re looking for sprinkles to scatter on bread or use as a topping. If you want a chocolate bar, check the product type before choosing.
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Assuming allergens are the same across a brand
The De Ruijter Royaal variety described by Jumbo lists soya and carries a warning that it may contain milk. Other varieties may have different ingredients or warnings.
Check the label on the exact variety every time you buy it, even if you’ve bought sprinkles from the same brand before.
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Assuming all sprinkles have the same nutritional values
Sprinkles are a sweet topping for bread; their nutritional values depend on the specific product and portion size.
Compare the nutritional information for the varieties you’re considering, including sugars and fats per 100 g and the stated portion size.
Brands to consider
De Ruijter
De Ruijter offers milk, dark and Royaal chocolate sprinkle varieties, among others, for use as a sweet topping for bread.
- There are different flavours and pack formats to compare.
- Check allergens for each variety: Jumbo lists soya and possible traces of milk for De Ruijter Royaal.
Albert Heijn
Albert Heijn’s own brand includes milk chocolate sprinkles in a 300 g pack.
- The pack size makes it easy to compare with other standard packs of sprinkles.
- Check the nutritional information and allergen details for the flavour you choose; they don’t automatically apply to other varieties.
Jumbo
Jumbo’s own-brand range includes dark, milk and duo varieties in 300 g packs.
- You can explore different flavour options within the own-brand range.
- Check the product details for the specific variety rather than assuming they apply to every own-brand pack.
PLUS
PLUS lists dark chocolate sprinkles with a Fairtrade label in a 300 g pack, among other products.
- This gives anyone looking for dark sprinkles a specific product to assess for its ingredients and pack size.
- The label on this variety doesn’t tell you anything about other PLUS sprinkles, so always check the pack you choose.
Kiekeboe
ALDI lists Kiekeboe chocolate sprinkles in milk and dark varieties, in 300 g packs.
- The product listing distinguishes between milk and dark as flavour options.
- Check the label on the variety you choose for ingredients, allergens and nutritional values.
Chocolate sprinkles on Joybuy
These are standard 200 g packs of chocolate sprinkles for use on bread or as a topping. Don’t choose them if you’re looking for a single chocolate bar or individually wrapped portions.
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Sprinkles Choca Flakes 200 g
A pack of sprinkles for anyone who wants to use them on bread or in yoghurt, rather than a single bar.
Quantity: 200 g. Check the label on the pack you choose for soya, wheat and a warning about possible traces of milk.
View on Joybuy
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De Ruijter Flakes Milk 200 g
Milk chocolate sprinkles in a standard pack for anyone looking to use them on bread or as a topping.
Quantity: 200 g. Check the label for milk and soya in this milk variety.
View on Joybuy
Frequently asked questions
Are chocolate sprinkles the same as a single chocolate bar?
No. Albert Heijn and Jumbo stock chocolate sprinkles with sweet toppings for bread. The small pack of De Ruijter listed by Albert Heijn contains 80 portions of 15 g: these are individual portions, but it isn’t a single chocolate bar.
How should I store an opened pack of sprinkles?
Follow the storage instructions on the pack you choose. For De Ruijter Royaal, Jumbo advises storing it in a cool, dry place and carefully pressing the pack closed after use; instructions may differ for other varieties.
Where can I find allergen information for chocolate sprinkles?
Check the label on the exact variety. The Netherlands Food and Consumer Product Safety Authority says that allergen information must appear on the label of pre-packed products; examples from Jumbo and Albert Heijn show that milk and soya may need particular attention.
What should I look for in the nutritional information for sprinkles?
Compare the nutritional values of the varieties you’re considering, especially the sugars and fats per 100 g and the portion size. The Netherlands Nutrition Centre classifies sprinkles as a sweet topping for bread; the information on the pack you choose tells you what that specific variety contains.