Who is this relevant to?

Consumers looking for strictly sugar-free products

You’re not just looking for less sugar: you want chocolate sprinkles that meet the threshold for a sugar-free claim. According to the Netherlands Nutrition Centre, this means no more than 0.5 g of sugars per 100 g of product.

Consumers who want to reduce their sugar intake

You’re considering chocolate sprinkles with less sugar and also checking which sweetener they contain. If a variety contains maltitol, the warning about possible laxative effects if consumed in excess is relevant, especially when you’re travelling.

Train travellers who want to take a portion with them

You want to take rusks and chocolate sprinkles with you without them getting damp or making a mess. According to Albert Heijn’s product information, De Ruijter Kleintjes contains eight individual portions; the packaging itself says nothing about the sugar content.

What should you look for when choosing?

First decide whether sugar-free is essential or whether less sugar will do. Then check the sweeteners and choose packaging that works for you when travelling.

What to consider What to check when buying Who it matters to
Sugar-free or less sugar Check the amount of sugars per 100 g. According to the Netherlands Nutrition Centre, sugar-free means no more than 0.5 g per 100 g; a claim that a product contains less sugar means something different. If only sugar-free chocolate sprinkles meet my needs, I can’t rely on the words ‘less sugar’. Around 50% of consumers put this strict requirement first.
Sweeteners when travelling Check the ingredients and warnings if you’re considering chocolate sprinkles containing maltitol. I want less sugar, but I also need to consider my sensitivity to polyols during the train journey. Around 33% of consumers put this consideration first.
Packaging and portions Check whether you can take a portion separately and keep the rusks and chocolate sprinkles dry. Rusks can break, and loose chocolate sprinkles are tricky to portion out on the go. I mainly want to take a manageable breakfast with me. This is the main concern for around 17% of consumers.

Common pitfalls

  • Taking ‘less sugar’ to mean ‘sugar-free’

    Albert Heijn lists 43 g of sugars per 100 g for both its dark and milk chocolate sprinkles with less sugar, despite the reduction compared with its own regular varieties.

    If you need a strictly sugar-free product, compare the nutritional information per 100 g with the 0.5 g per 100 g threshold given by the Netherlands Nutrition Centre.

  • Looking only at the sugar reduction

    The Céréal varieties with less sugar contain maltitol. The Netherlands Nutrition Centre notes that large amounts of polyols can cause digestive problems; according to the product warning, excessive consumption may have a laxative effect.

    Read the ingredients and warnings before choosing these chocolate sprinkles for a train journey, especially if you know you’re sensitive to polyols.

  • Assuming portion packs are a low-sugar option

    Individual portions can make it easier to carry and portion out, but they don’t change the ingredients. Sugar is listed in the ingredients for the De Ruijter products featured here.

    Assess the portion size and nutritional information separately.

  • Assuming every rusk contains iodised baker’s salt

    The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bakery products, among other foods. This doesn’t mean that every pack of rusks contains iodised baker’s salt.

    If iodine content matters to your choice, check the ingredients for the specific rusk product.

Brands and product ranges compared

Céréal

The dark and milk chocolate sprinkles with less sugar are aimed at consumers looking to reduce their sugar intake, not those who need a strictly sugar-free product.

  • According to Albert Heijn’s product information, Céréal lists 88% less sugar for the dark variety and 79% less for the milk variety, compared with the corresponding standard chocolate sprinkles in each case.
  • Both varieties still contain sugars and maltitol. Check the warning about excessive consumption and the allergens in your chosen variety.

Albert Heijn

The own-brand dark and milk chocolate sprinkles with less sugar can be compared with the corresponding regular AH varieties.

  • Albert Heijn states that both varieties contain 30% less sugar than their corresponding regular varieties.
  • According to the product information, both still contain 43 g of sugars per 100 g, so they are not sugar-free. Check the allergen information too.

De Ruijter

Kleintjes is worth considering if individual portions are important for your train journey.

  • Albert Heijn’s product information lists eight portions in the pack.
  • A small portion doesn’t mean a product is low in sugar; sugar is listed in the ingredients for the chocolate sprinkles and flakes featured here.

Venz

Venz XXL milk chocolate sprinkles are a regular milk variety to compare with products that claim to contain less sugar.

  • Albert Heijn’s product information says this variety has larger milk chocolate sprinkles.
  • Albert Heijn lists 72 g of sugars per 100 g for Venz XXL milk chocolate sprinkles, so this variety does not meet the sugar-free threshold.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles labelled ‘less sugar’ also sugar-free?

No, the claims don’t mean the same thing. According to the Netherlands Nutrition Centre, a product labelled sugar-free may contain no more than 0.5 g of sugars per 100 g. For a ‘less sugar’ claim, you also need to check what the product is being compared with and how much sugar it still contains.

Are Céréal chocolate sprinkles with less sugar sugar-free?

No. According to Albert Heijn’s product information, the dark variety contains 7.7 g of sugars per 100 g and the milk variety contains 15 g per 100 g. Both figures are above the sugar-free threshold given by the Netherlands Nutrition Centre.

What should I look out for when taking chocolate sprinkles with maltitol on a train journey?

Read the warning about excessive consumption, especially if you’re sensitive to polyols. The Netherlands Nutrition Centre says that large amounts of polyols can cause digestive problems, so also consider how much you want to take with you.

Does every rusk contain iodised baker’s salt?

This isn’t guaranteed by the Dutch rules for bakery products. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in these products. Check the ingredients for the specific rusk to see what has been used.

How can I take rusks with chocolate sprinkles on the train?

Carry the rusks in a sturdy, dry container and, if you like, pack the chocolate sprinkles separately to help prevent breakages and spills. Individual portions, such as De Ruijter Kleintjes, can be handy; separately, check whether the sugar content suits your needs.