Which choice suits you?

Holiday stock-up shopper

You’re expecting to serve chocolate sprinkles at several breakfasts or lunches and want a pack size you’re likely to use up. Jumbo and ALDI’s ranges include, among others, 600 g packs.

Family with different tastes

Not everyone wants the same kind on their bread. Milk chocolate, dark chocolate and flavour mixes give you different options; compare the pack weight too if you’d rather have several varieties at home.

Label-conscious shopper

You want to check the ingredients, sugars, saturated fats or allergens in your chosen variety before buying. If you have specific dietary requirements, the information on the pack matters more than the brand name alone.

What to look for in chocolate sprinkles

First, decide which type your family wants and how much you expect to use during the holidays. Then check the nutritional information for the varieties you’re considering.

What to consider What to look for Who it matters to
Pack size Compare the net weight with how much you expect to use; a 600 g pack is most useful if you’ll finish it. With lots of breakfasts and lunches, I want enough chocolate sprinkles at home without being left with a large pack of leftovers. Around 50% of consumers give having the right amount in stock top priority.
Flavour and type Check whether they’re milk chocolate, dark chocolate, a flavour mix or fruit sprinkles; fruit sprinkles aren’t chocolate sprinkles. If several people want different flavours, I’d rather choose varieties they’ll actually eat. For around 30% of consumers, flavour is the main consideration.
Nutritional information and allergens Check the ingredients, allergens and nutritional values per 100 g on the label of the exact variety you’ve chosen. If an ingredient or allergen is important to me, I want to be able to check the label before choosing a pack. For around 20% of consumers, this is their main concern.

Common mistakes

  • Taking ‘less sugar’ as a general judgement on chocolate sprinkles

    A comparison on a pack refers to the named reference product. For example, Albert Heijn compares its Hagelslag Puur Minder Suiker with AH Chocolade Hagel Puur; the claim doesn’t automatically apply to other brands or varieties.

    Check which products are being compared, then look at the sugars, saturated fats and serving size on the current label.

  • Assuming the allergen information is the same across varieties

    Ingredients and allergens can vary between varieties from the same brand. The Netherlands Food and Consumer Product Safety Authority highlights the importance of allergen information on food labels.

    Before buying, check the ingredients list and allergen information on the exact pack you intend to use.

Brands to consider

Jumbo

Jumbo’s chocolate sprinkles range included 600 g packs in milk chocolate, dark chocolate and duo varieties.

  • Several types available in a large pack size.
  • Check that the flavour and ingredients of each variety suit your family.

Kiekeboe

ALDI listed Kiekeboe dark chocolate sprinkles in a 600 g pack and fruit sprinkles in a 400 g pack.

  • A choice between the listed dark chocolate sprinkles and fruit sprinkles.
  • Fruit sprinkles have a different composition and flavour from chocolate sprinkles.

De Ruijter

Jumbo’s range included De Ruijter Hagelslag Melk and Puur, both in 390 g packs.

  • Milk and dark chocolate give you a choice of chocolate varieties.
  • Check the weight of the specific pack if you’re planning to stock up for the holidays.

Venz

The range shown by Jumbo included Venz varieties in milk chocolate, dark chocolate and flavour mixes, including Kwinkslag in a 400 g pack.

  • Different flavours for those who like to mix things up.
  • Check the ingredients in your chosen mix; varieties aren’t all the same.

Albert Heijn

AH Hagelslag Puur Minder Suiker in a 250 g pack is an option for shoppers who want to compare nutritional information closely.

  • The product information clearly states which product the sugar claim is compared with.
  • Check the current label for ingredients and allergens too; a sugar comparison tells you nothing about these.

Lidl

Lidl listed XXL Hagelslag Melk in a 550 g pack as an in-store item.

  • A large pack size for anyone looking for milk chocolate sprinkles.
  • Bear the stated sales method in mind if you want to shop online.

Chocolate sprinkles and varieties on Joybuy

These products include milk and dark chocolate sprinkles, a flavour mix and chocolate chunks in a range of pack sizes. Start by choosing the type you want, then pick a weight that suits how much you’ll use during your holiday.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys 600 g

For several breakfasts or lunches when you’ll be serving milk chocolate sprinkles.

600 g pack with smileys. If you have a relevant allergy, check the label for this variety.

View on Joybuy
Venz chocolate sprinkles with vanilla sprinkles, 400 g

Venz chocolate sprinkles with vanilla sprinkles 400 g

For anyone who wants a combination of chocolate and vanilla flavours at breakfast during the holidays.

400 g pack. Check the ingredients and allergens for your chosen variety on the label.

View on Joybuy
De Ruijter chocolate chunks, 390 g

De Ruijter chocolate chunks 390 g

For anyone looking for chocolate chunks as a bread topping or topping for other foods, rather than ordinary chocolate sprinkles.

390 g pack. Bear in mind that this is a different type of product when comparing options, and check the label if you have allergies.

View on Joybuy
g'woon dark chocolate sprinkles, 400 g

g'woon dark chocolate sprinkles 400 g

For those who prefer dark chocolate sprinkles and find a 400 g pack a suitable size.

Don’t compare this dark chocolate variety as if it offered the same flavour as milk chocolate sprinkles; check the allergens on the label too.

View on Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles 200 g

For anyone who wants to try dark chocolate sprinkles or is looking for a smaller amount for the holidays.

200 g pack. If you have specific dietary requirements, read the ingredients and nutritional information for this variety.

View on Joybuy

Frequently asked questions

What does the nutritional information tell me about chocolate sprinkles?

Nutritional information can help you compare varieties and portions, but no single value tells you on its own which pack is right for you. The Netherlands Nutrition Centre points out that chocolate sprinkles contain sugars and saturated fats; check the values per 100 g and per serving on the label to help you choose.

How should I check and store chocolate sprinkles during the holidays?

Before buying, check the allergens in your chosen variety and follow the storage instructions on the pack. The Netherlands Food and Consumer Product Safety Authority highlights the need for allergen information on labels; the brand and flavour alone won’t tell you which ingredients are in your pack.