Who might find this choice relevant?

People mainly looking to limit their sugar intake

You’re looking for chocolate sprinkles for breakfast or a snack while watching football, so you compare the amount of sugars per 100 g. A variety sweetened with a sweetener may involve different considerations from regular chocolate sprinkles.

Families looking for familiar chocolate sprinkles

You want less sugar than in a similar standard variety, but you also like the type of chocolate sprinkles you’re used to. A claim such as ‘reduced sugar’ doesn’t replace checking the nutrition table.

People who check ingredients

You check sweeteners, polyols and allergens before buying. These vary between products: according to Albert Heijn’s product information, Céréal Puur contains soya and may contain milk, while AH Puur Minder Suiker contains milk and lactose.

What should you look for when choosing?

When comparing chocolate sprinkles to enjoy while watching Oranje, first check ‘of which sugars’ per 100 g. Then look at the ingredients and allergens for each variety, and consider how much you plan to use.

What to consider What should you check? Who is it important to?
Amount of sugars Check ‘of which sugars’ per 100 g and note the difference between ‘reduced sugar’ and ‘sugar-free’. If I want to limit my sugar intake, I want to compare the amounts without relying on the front of the packaging. Around 50% of consumers put this sugar value first.
Type and flavour of chocolate sprinkles Compare the dark or milk variety you’re considering and read the ingredients; don’t assume that ‘dark’ means less sugar. I want familiar chocolate sprinkles and am happy with a modest reduction in sugar. For around 30% of consumers, that familiar choice matters most.
Ingredients and allergens Check the packaging for ingredients such as soya, milk, lactose and sweeteners. If the product contains polyols, read the warning about use too. If I need to avoid certain ingredients, I need to know exactly what this variety contains. For around 20% of consumers, this check comes first.

Common mistakes

  • Reading ‘reduced sugar’ as ‘sugar-free’

    Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Puur and 43 g per 100 g for AH Puur Minder Suiker. So a sugar-reduction claim doesn’t mean that either product contains no sugars.

    Decide what difference you’re looking for and compare the ‘of which sugars’ figure per 100 g on the packaging.

  • Looking only at the sugars in Céréal Puur

    Jumbo lists 40 g of polyols per 100 g for Céréal Puur and warns that excessive consumption may have a laxative effect.

    As well as the nutrition information, read the ingredients and the warning on the packaging.

  • Assuming a product page means the product is currently available

    Albert Heijn marks the 400 g pack of Venz Hagelslag Melk 30% Minder Suiker as ‘Discontinued’. Jumbo says its own Hagelslag Melk Minder Suiker is no longer available online.

    Check the product’s current status before including an older variety in your comparison.

  • Assuming dark chocolate sprinkles are low in sugar

    Joybuy’s product information lists 64 g of sugars per 100 g for De Ruijter Chocoladehagelslag Puur, 390 g. So ‘dark’ doesn’t mean low in sugar here.

    Compare the nutrition information for the specific pack, even if you already know the brand or flavour.

Brands to consider

Céréal

Céréal has a dark chocolate sprinkles variety with a sugar-reduction claim.

  • Albert Heijn and Jumbo list 7.7 g of sugars and 40 g of polyols per 100 g for the 200 g pack of Céréal Hagelslag Puur.
  • The product information lists soya, possible traces of milk and a warning that excessive consumption may have a laxative effect. The stated sugar value doesn’t mean the product is sugar-free.

Albert Heijn

The own-brand range includes a dark chocolate sprinkles variety with less sugar than regular AH Chocolade Hagel Puur.

  • Albert Heijn lists a 30% less sugar claim compared with the stated comparison product, and 43 g of sugars per 100 g, for the 250 g pack of AH Hagelslag Puur Minder Suiker.
  • This variety isn’t sugar-free and, according to Albert Heijn, contains milk and lactose.

Venz

Venz Hagelslag Melk 30% Minder Suiker is a separate milk chocolate variety, not a substitute when comparing dark chocolate sprinkles.

  • Albert Heijn’s product page lists 48 g of sugars per 100 g for the 400 g pack.
  • Albert Heijn marks this variety as ‘Discontinued’. The product information also lists soya and wheat.

Jumbo

Jumbo provides product information for both regular chocolate sprinkles and the Céréal Puur variety.

  • The product page for Céréal Puur lists the nutrition information and the warning about excessive consumption.
  • Jumbo says its own Hagelslag Melk Minder Suiker is no longer available online. Check the nutrition information for any regular Jumbo variety separately.

De Ruijter

De Ruijter is worth considering if you want to compare a regular variety with products that make a sugar-reduction claim.

  • Joybuy lists nutrition information for the specific 390 g pack of De Ruijter Chocoladehagelslag Puur, so you can compare it with other varieties.
  • According to Joybuy, this variety contains 64 g of sugars per 100 g; the word ‘dark’ in its name doesn’t make it a low-sugar choice.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘reduced sugar’ mean the same as ‘sugar-free’?

No. Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Puur and 43 g per 100 g for AH Puur Minder Suiker. Check the actual sugar value on the packaging rather than interpreting a reduction claim as meaning ‘sugar-free’.

Which of these two dark varieties lists less sugar?

Céréal Hagelslag Puur lists 7.7 g of sugars per 100 g, less than the 43 g per 100 g listed for AH Hagelslag Puur Minder Suiker, according to Albert Heijn’s product information. Céréal also contains maltitol, has 40 g of polyols per 100 g and carries a warning about excessive consumption.

What should I know about maltitol in Céréal Puur?

Read the ingredients and usage warning on the specific pack. Jumbo lists polyols for Céréal Puur and warns that excessive consumption may have a laxative effect.

Which allergens should I check in these chocolate sprinkles?

Check the allergens for the variety you’re buying. According to Albert Heijn’s product information, Céréal Puur contains soya and may contain milk; AH Puur Minder Suiker contains milk and lactose. Check the current packaging before use.