Who might find this choice relevant?

Shoppers looking for strictly sugar-free options

For rusks, Christmas biscuits or cupcakes, you don’t want to choose chocolate sprinkles based solely on a relative reduction in sugar. The ingredients and the ‘of which sugars’ figure on the current packaging should guide your choice.

Shoppers who want less sugar

You’re happy for a product to contain some sugar, but want to compare its nutritional information with that of regular chocolate sprinkles. Check which sweeteners the product contains, too.

Christmas bakers using chocolate sprinkles as decoration

You’re choosing sprinkles for the flavour or finish they give biscuits and cupcakes. If others will be eating them too, check the allergens on the packaging as well; using regular chocolate sprinkles as decoration doesn’t make them low in sugar.

What should you look for when choosing?

First decide whether sugar-free is essential or whether less sugar will do. Then choose based on flavour and how you plan to use the sprinkles on rusks or in Christmas bakes.

What to consider What to check when buying Who it matters to
Strictly sugar-free Check the ingredients and ‘of which sugars’ per 100 g on the current packaging; don’t confuse ‘less sugar’ with sugar-free. If I’m looking for chocolate sprinkles without sugar, I don’t want to mistake a product that still contains sugar for a sugar-free option. This strict requirement comes first for around 42% of shoppers.
Less sugar Compare the ‘of which sugars’ figures per 100 g across varieties and check the ingredients for sweeteners. I want to reduce the amount of sugar in my chocolate sprinkles, but don’t need to cut sugar out completely. Around 33% of shoppers prioritise this reduction.
Decoration and allergens Check the allergens on the label before choosing a type of sprinkle or chocolate flavour. For my Christmas bakes, I’m looking for chocolate sprinkles that suit the recipe and the people eating them; a sugar-free option isn’t my top priority. This is the most important consideration for around 25% of shoppers.

Common mistakes

  • Reading ‘less sugar’ as ‘sugar-free’

    According to Gezondheid aan huis, Céréal Dark Chocolate Sprinkles contain 12 g of sugars per 100 g; the ingredients include both maltitol and sugar. So a relative reduction doesn’t mean there’s no sugar in the product.

    Before buying, decide which of these two requirements matters to you, then check the current label.

  • Assuming an old product listing means it’s currently available

    Albert Heijn lists Venz Dark Chocolate Sprinkles with 30% less sugar as no longer in its range. That product page doesn’t confirm that you can buy this variety now.

    Check which variety your chosen retailer actually stocks and read the packaging for that product.

  • Choosing based on decoration alone

    The ingredients in a topping may matter to your guests, too. Albert Heijn lists milk, soya and wheat among the allergens in Venz Mini's.

    Check the label first for everyone who’ll be eating, then choose your preferred flavour and sprinkle shape.

  • Applying the rules on bakers’ salt to chocolate sprinkles

    Information from the Netherlands Food and Consumer Product Safety Authority about iodine compounds in bread and other bakery products doesn’t, by itself, tell you anything about the iodine content of individual chocolate sprinkles.

    Assess chocolate sprinkles using the ingredients and nutritional information for the product itself.

Brands compared

Céréal

Céréal Dark Chocolate Sprinkles are worth considering if you’re looking for a lower-sugar variety, but they aren’t confirmed to be strictly sugar-free.

  • According to Gezondheid aan huis, this variety contains 88% less sugar than a comparable standard product.
  • The same product information lists both maltitol and sugar, and states that it contains 12 g of sugars per 100 g.

Venz

Venz offers several types of chocolate sprinkles that you can compare for use as a topping.

  • The Albert Heijn product listing for Venz Mini's describes a range with different sprinkle shapes.
  • Albert Heijn lists milk, soya and wheat among the allergens in Venz Mini's. Its separate listing for Venz Dark Chocolate Sprinkles with 30% less sugar is marked as no longer available.

De Ruijter

De Ruijter Dark Chocolate Sprinkles are a regular chocolate topping for anyone mainly looking for a chocolate flavour.

  • The dark chocolate sprinkles can be used on rusks or as a decorative topping.
  • Jumbo states that this variety contains 64 g of sugars per 100 g; the Joybuy product information lists milk and soya as allergens.

Albert Heijn

The own-label range includes a variety of chocolate sprinkles labelled ‘less sugar’.

  • The product listing gives you a starting point for comparing a lower-sugar milk chocolate variety.
  • Albert Heijn warns that ingredients, nutritional values and allergen information may change. Always read the packaging of the product you buy.

Jumbo

Jumbo lists both its own lower-sugar variety of chocolate sprinkles and Céréal Dark Chocolate Sprinkles.

  • Its own Milk Chocolate Sprinkles with Less Sugar are listed in a 200 g pack.
  • Jumbo describes Céréal Dark Chocolate Sprinkles as containing sugar and a sweetener. Being included in a sugar-conscious selection doesn’t make a product sugar-free.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Are chocolate sprinkles with less sugar also sugar-free?

No, the terms don’t mean the same thing. According to Gezondheid aan huis, Céréal Dark Chocolate Sprinkles contain 88% less sugar than a comparable standard product, but the product information also lists sugar as an ingredient and states that the product contains 12 g of sugars per 100 g.

What should I check when using chocolate sprinkles on Christmas bakes?

First check the allergens on the current packaging, especially if others will be eating them too. Albert Heijn lists milk and soya among the allergens in Venz Mini's, and wheat or cereals containing gluten in some components. Only then choose the sprinkle shape.

Do the Dutch rules on bakers’ salt tell me anything about iodine in chocolate sprinkles?

No, you can’t use them to determine the iodine content of chocolate sprinkles. The Netherlands Food and Consumer Product Safety Authority’s information covers iodine compounds in bread, bread substitutes and other bakery products. Check the packaging of chocolate sprinkles separately.