Who is this relevant to?

For hosts keeping an eye on sugar

You want to serve chocolate sprinkles with coffee and compare the amount of sugars per 100 g, rather than relying solely on the wording on the front of the pack.

For hosts mindful of ingredients

Before serving, you want to check whether sweeteners, polyols, soya or milk could be relevant to your guests. The ingredients and allergen information on the packaging are what matter most.

For hosts considering pack size and availability

You’re looking for chocolate sprinkles to share with several people and want to know what pack sizes you can buy and whether your chosen variety is still available.

What should you look for when choosing?

Start by checking the amount of sugars per 100 g and the exact claim. Then see whether the ingredients are suitable for your guests and whether you can buy the pack you’ve chosen.

What to consider What to check Who it matters to
Amount of sugars Check ‘of which sugars’ per 100 g and see what a claim such as ‘less sugar’ is being compared with. I want to serve chocolate sprinkles with as little sugar as possible, rather than relying on a claim alone. For an estimated 50% of consumers, the amount of sugars is the first thing they consider.
Ingredients and allergens Check the sweeteners, polyols and allergen information on the current packaging. If guests need to avoid certain ingredients, I want to know before putting the chocolate sprinkles out. For around 30% of consumers, checking the ingredients is the most important factor.
Pack size and availability Check the pack size and make sure the variety is available through the retailer you’re buying from. For coffee with several guests, I want to find a suitable pack. An estimated 20% of consumers prioritise current availability and pack size.

Common mistakes

  • Assuming ‘less sugar’ means ‘sugar-free’

    Albert Heijn lists 7.7 g of sugars per 100 g for Céréal Dark Chocolate Sprinkles Less Sugars and 43 g per 100 g for AH Dark Chocolate Sprinkles Less Sugar. So both still contain sugars. Under European Union Regulation (EC) No 1924/2006, the claim ‘sugar-free’ is limited to products containing no more than 0.5 g of sugars per 100 g.

    Check the nutrition information per 100 g and decide whether you’re looking for less sugar or specifically a product that can be labelled sugar-free.

  • Overlooking polyols

    Céréal’s product information lists maltitols and 40 g of polyols per 100 g. Jumbo includes a warning for this product that excessive consumption may have a laxative effect.

    Read the ingredients and usage warning if you want to offer these chocolate sprinkles to guests. You could also consider an alternative for guests who want to avoid polyols.

  • Skipping the allergen check

    According to Albert Heijn’s product information, Céréal contains soya and may contain milk. AH Dark Chocolate Sprinkles Less Sugar contains milk and lactose. A less-sugar claim says nothing about whether a product is suitable for someone with an allergy.

    If necessary, ask guests which ingredients they need to avoid and keep the current packaging handy so they can check the information for themselves.

  • Relying on an outdated product page

    The Jumbo page consulted stated that Jumbo Milk Chocolate Sprinkles Less Sugar was no longer available online. A variety that was sold previously may therefore not be a reliable choice for a planned coffee get-together.

    Before buying, check the current availability, pack size and nutrition information for the variety you want to serve.

Brands to consider

Céréal

Céréal Dark Chocolate Sprinkles Less Sugars are dark chocolate sprinkles made with sugar and sweetener.

  • Albert Heijn lists 7.7 g of sugars and 10 g of fibre per 100 g for this variety, alongside a claim that it has 88% less sugar than standard dark chocolate sprinkles.
  • The product is not sugar-free: it contains maltitols and soya, may contain milk, and carries a warning that excessive consumption may have a laxative effect.

Albert Heijn

AH Dark Chocolate Sprinkles Less Sugar are a supermarket own-brand dark chocolate variety with a relative reduction in sugar.

  • According to Albert Heijn, this variety contains 30% less sugar than standard AH Dark Chocolate Sprinkles.
  • The stated nutritional value is still 43 g of sugars per 100 g; the product contains milk and lactose.

Jumbo

Jumbo Milk Chocolate Sprinkles Less Sugar are a milk chocolate variety that was previously available online.

  • The product page consulted listed 42.6 g of sugars per 100 g and at least 30% less sugar than Jumbo Milk Chocolate Sprinkles.
  • The same page said the variety was no longer available online. Check current availability before counting on it.

Venz

An Albert Heijn product page listed Venz milk chocolate sprinkles with 30% less sugar.

  • Albert Heijn listed 48 g of sugars per 100 g for that specific milk chocolate variety.
  • The page consulted marked the variety as discontinued. Check what’s currently available if you’re looking for this particular variety; according to that page, it contains wheat, milk and soya.

De Ruijter

De Ruijter is relevant here for standard milk and dark chocolate sprinkles, as listed in the range at ALDI Netherlands.

  • A choice of milk or dark chocolate gives guests a flavour option when reducing sugar isn’t the priority.
  • If you specifically want less sugar, compare the nutrition information on the particular pack; the brand name alone tells you nothing about its sugar content.

Chocolate sprinkles on Joybuy

Related products coming soon.

Frequently asked questions

Are Céréal Dark Chocolate Sprinkles Less Sugars sugar-free?

No. According to Albert Heijn, these chocolate sprinkles contain 7.7 g of sugars per 100 g. Under European Union Regulation (EC) No 1924/2006, the claim ‘sugar-free’ is limited to products containing no more than 0.5 g of sugars per 100 g.

Does ‘less sugar’ mean the same as ‘sugar-free’?

No. ‘Less sugar’ compares a product with a reference product. Albert Heijn compares AH Dark Chocolate Sprinkles Less Sugar with standard AH Dark Chocolate Sprinkles; this comparison doesn’t mean the variety contains no sugars. So check ‘of which sugars’ per 100 g as well.

What should I look out for when serving Céréal to guests?

Pay particular attention to the ingredients, allergens and usage warning on the packaging. According to the product information, these chocolate sprinkles contain soya and maltitols, may contain milk, and excessive consumption may have a laxative effect.

Should I still read the label after buying online?

Yes. Albert Heijn says that ingredients, nutritional values and allergy information may change when products are updated. For your guests, use the information on the packaging you actually receive.