Organisers handing out treats
You want to count out portions before visitors arrive and have allergen information available at the serving point.
Who is this choice relevant to?
Large families and breakfast organisers
You use more chocolate sprinkles at a time and want to know how many packs you’ll need for your planned use.
Anyone looking for a choice of flavours
For example, you may want to offer milk chocolate sprinkles, dark chocolate sprinkles or fruit sprinkles, and check the ingredients for each variety.
What should you look for when choosing?
Before the Sinterklaas parade, first decide whether you’ll hand out portions to individuals or serve them yourself from a larger pack. Then choose the amount you need and check the packaging and allergen information for each flavour.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Handing out individual portions | Check the number of individual portions and the total weight. Albert Heijn lists De Ruijter Puur in a pack of 120 × 20 g, available in store only. | If I want to hand out pre-counted portions during the parade, I don’t want to leave an open pack with every volunteer; around 42% of consumers prioritise manageable serving. |
| Amount per pack | Choose a pack size that suits your serving plan and work out how many packs you’ll need to open. ALDI lists Kiekeboe Puur in a 600 g pack; Lidl also lists Mister Choc Puur in a 600 g pack. | For a large breakfast or a serving point where we’ll be dishing out portions ourselves, I want to have enough chocolate sprinkles in practical packs ready; around 33% of consumers prioritise the amount per pack. |
| Flavour and ingredients | Read the label for each variety you choose, including dark chocolate sprinkles and fruit sprinkles. Keep the allergen information available while serving. | If I’m offering visitors more than one flavour, I want to be able to check what’s in each pack; flavour and ingredients are the first consideration for around 25% of consumers. |
Common mistakes
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Looking only at the weight per pack
A 600 g pack and a box of 120 portions at 20 g each call for different approaches, even though you’ll need a plan for the total amount in either case.
Before choosing how many packs to buy, work out how many times you’ll be serving them and whether you’ll be able to portion them on the spot.
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Assuming ‘dark’ means allergen-free
The word ‘dark’ on its own tells you nothing about whether a product is suitable for someone with an allergy. Joybuy’s product information for Venz Puur lists milk and soya; the information for De Ruijter Vruchtenhagel lists wheat.
Check the ingredients and allergens on the exact pack you’ll be handing out, and keep that information available at the serving point.
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Assuming a large pack contains ready-made portions
You’ll need to serve portions yourself from a 600 g pack or prepare them in advance. This requires a serving plan and suitable equipment.
Decide in advance whether you’ll hand out individual portions or portion them yourself, and let that choice determine the pack size.
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Assuming a product page guarantees availability on the day
Albert Heijn lists the portion packs and Lidl lists the Mister Choc Puur pack as in-store products.
Check the chosen shop in good time for your preferred variety, pack size and best-before date.
Brands to consider
De Ruijter
Worth considering if you want to choose between standard packs and individual portion packs.
- Jumbo lists 390 g packs of Puur and Melk; Albert Heijn also lists Puur as 120 portions of 20 g each.
- Albert Heijn lists the portion pack as available in store only.
Venz
A brand to explore if a choice of flavours in standard consumer packs is important to you.
- Jumbo lists Puur and Melk in 400 g packs, as well as 380 g XXL varieties.
- Check the ingredients for each variety: Joybuy’s product information for Venz Puur lists milk and soya.
Kiekeboe
ALDI’s own brand is worth considering if you want to portion a 600 g pack yourself.
- ALDI lists Kiekeboe Puur in a 600 g pack.
- Check which variety is available at your chosen shop and read the label before pouring or serving it to visitors.
Mister Choc
A Lidl own brand to consider if a 600 g pack of dark chocolate sprinkles suits your serving plan.
- Lidl lists Mister Choc Puur in a 600 g pack.
- Lidl lists this product as available in store only.
Chocolate sprinkles to portion yourself
These Joybuy products come in 390, 400 or 600 g packs for you to portion yourself. If you need individually wrapped portions prepared in advance, choose a pack that is explicitly sold as a portion pack.
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g'woon milk chocolate sprinkles with smiley faces, 600 g
A pack for a serving point where you’ll portion out the chocolate sprinkles yourself.
The pack contains 600 g. Check the ingredients and allergens on the label before serving.
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De Ruijter dark chocolate sprinkles, 390 g
This standard pack is a good choice if you want to offer dark chocolate sprinkles and portion them yourself.
The pack contains 390 g. Check the allergens on the label of the pack you choose; dark chocolate does not automatically mean allergen-free.
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g'woon dark chocolate sprinkles, 400 g
A standard pack of dark chocolate sprinkles for serving when you’ll be portioning them yourself.
The pack contains 400 g. Have the allergen information from the current label ready for visitors.
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De Ruijter fruit sprinkles, 400 g
Choose this fruity variety if you want to offer a different flavour alongside chocolate sprinkles and will be portioning it yourself.
The pack contains 400 g. Joybuy’s product information lists wheat; check the current label before serving.
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De Ruijter Chocolate Chunks, 390 g
These chocolate chunks are a different product from standard chocolate sprinkles; choose them only if they suit your serving plan.
The pack contains 390 g. Check the ingredients and allergens for this variety on the label.
Frequently asked questions
What size is handy for a Sinterklaas parade?
It mainly depends on how you’ll be serving them: individual portions are useful if you want to count them out in advance, while you’ll need to portion out a 600 g pack yourself. Albert Heijn lists a De Ruijter pack of 120 × 20 g; ALDI and Lidl also offer 600 g packs. Work out how many packs you need based on your own serving plan.
How can I keep allergen information available while serving?
Keep the label from every pack you use at the serving point and make sure visitors can access information about any allergens present. The Netherlands Food and Consumer Product Safety Authority distinguishes between the labelling of pre-packed foods and providing information for non-prepacked products.
Are dark chocolate sprinkles automatically free from milk and soya?
No. The word ‘dark’ is not an allergen statement: Joybuy’s product information for 400 g Venz Puur lists milk and soya. So check the label of the exact variety you plan to hand out.
Can I rely on packaging shown online?
Check the packaging and availability at the shop where you plan to buy. Albert Heijn lists the De Ruijter portion pack as an in-store product, as does Lidl for Mister Choc Puur; confirm your preferred variety before planning your serving around it.