Which option is right for you?

Hosting a larger group

If several people will be eating chocolate sprinkles and you’d also like to use the same pack for desserts, focus on the pack size and how much you’re likely to need.

Choosing a flavour and look

If you’re after a particular flavour, an eye-catching shape or a playful topping, a 380–400 g pack may be more suitable than a larger pack of a different variety.

Checking the ingredients

If you’re buying for people with allergies, the ingredients and allergen information for the variety you choose are crucial. Don’t rely on the brand name alone.

What should you look for when choosing?

First, decide whether you’ll mainly use the chocolate sprinkles as a bread topping, a dessert topping or both. Then choose the quantity and flavour, and check the packaging if the ingredients matter to your guests.

What to consider What to check Who it matters to
Quantity Compare the 600 g pack with the 380–400 g options, and think about how many times you’ll be serving them. If I’m serving chocolate sprinkles to several people and offering them as a topping too, I don’t want to run out halfway through. Around 40% of consumers prioritise having enough in the pack.
Flavour and shape Check the exact flavour and shape; milk, dark, white or playful varieties won’t necessarily serve the same purpose. For a dessert or cupcake, I care more about the flavour and appearance I want than choosing the largest pack. For around 30% of consumers, this is their top priority.
Ingredients and portions Read the up-to-date ingredients and allergen information, and decide how you’d like to serve the chocolate sprinkles. When I’m serving a group, I want to know what’s in the variety I’ve chosen and how much to put out at a time. Ingredients and portions come first for around 30% of consumers.

Common mistakes

  • Assuming all chocolate sprinkles contain the same allergens

    Ingredients vary by variety. The De Ruijter dark chocolate sprinkles reviewed list soya and milk fat, and warn that milk protein and lactose may be present. The Venz milk/vanilla variety described also lists wheat.

    Just before serving, check the ingredients list and allergen information on the exact pack you’re using.

  • Confusing pack size with portion size

    A 600 g pack is intended to last for several servings; it doesn’t indicate how much to serve per person.

    Use a serving spoon or put some in a small bowl if you want to control how much chocolate sprinkle you offer at a time.

  • Assuming every variety is available online

    Lidl lists the 600 g Mister Choc pack reviewed as available in-store only. ALDI also directs customers to stores for its 600 g Kiekeboe pack.

    Before Sinterklaas Eve, check where you can buy the variety you want and whether it’s available locally.

    If you’re counting on an in-store-only variety, you may need to make an extra trip to the shop.

Brands to compare

These brands offer a range of pack sizes and varieties. Always compare the specific pack rather than looking at the brand name alone.

Jumbo

Own-label chocolate sprinkles in 600 g packs.

  • Jumbo lists 600 g milk, dark and duo varieties.
  • Flavour and ingredients vary by variety, so check the pack you choose.

Kiekeboe (ALDI)

Own-label dark chocolate sprinkles in a 600 g pack.

  • ALDI lists this variety in a 600 g pack.
  • Check whether the pack you want is available in your local shop.

Venz

A brand with classic and more playful chocolate sprinkle varieties.

  • Jumbo lists Venz varieties in 380 g and 400 g packs, including XXL, white, milk and dark chocolate sprinkles.
  • Pack size and allergens can vary by variety.

De Ruijter

A brand to consider if you’re specifically looking for dark chocolate sprinkles.

  • Albert Heijn lists a 390 g dark variety.
  • This variety lists soya and milk fat in its ingredients; the pack also warns that milk protein and lactose may be present.

Mister Choc (Lidl)

Own-label dark chocolate sprinkles in a 600 g pack.

  • Lidl lists a 600 g pack.
  • According to Lidl’s product listing, this item is available in-store only.

Chocolate sprinkles for bread and festive toppings

These Joybuy products include a 600 g pack for several servings, as well as 380–400 g varieties for anyone looking for a particular flavour or playful shape. Compare the pack size with your plans for Sinterklaas Eve, and check the current packaging if anyone has allergies.

g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces, 600 g

The 600 g pack is a good option if you want to serve chocolate sprinkles to several people and use them on bread or cakes.

The product information mentions smiley faces and hearts. If anyone has allergies, check the current packaging; the variety described lists milk and wheat.

View at Joybuy
Venz milk/vanilla chocolate sprinkles with teddy bears, 380 g

Venz milk/vanilla chocolate sprinkles with teddy bears, 380 g

This 380 g variety is a good choice if you’re looking for playful chocolate sprinkles for bread, yoghurt or cupcakes, perhaps alongside a larger pack.

The product information mentions teddy bears and lists lactose, milk, soya and wheat. Check the current packaging before serving.

View at Joybuy
Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles, 400 g

If you want to use milk chocolate sprinkles on bread or as a topping, this pack contains 400 g.

The product information lists lactose, milk and soya. If anyone has allergies, check the current packaging.

View at Joybuy
Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

Venz chocolate sprinkles and vanilla-flavoured sprinkles, 400 g

This 400 g pack is worth considering if you’d like vanilla-flavoured sprinkles as well as chocolate ones for bread or cakes.

Check the pack for the exact ingredients and allergen information; the product information lists milk, soya and wheat.

View at Joybuy

Frequently asked questions

What pack size is right for Sinterklaas Eve?

A 600 g pack is a practical option if several people will be eating chocolate sprinkles and you’d also like to use them as a topping. Jumbo, ALDI and Lidl list packs of this size. For a smaller group or a particular flavour, you could also consider a 380–400 g variety.

Should I check the allergens again for each variety?

Yes. If anyone has allergies, check the packaging for the exact variety you’re serving. The De Ruijter dark chocolate sprinkles described list soya and milk fat, and warn that milk protein and lactose may be present. The Venz milk/vanilla variety mentioned also lists wheat.

How should I store an opened pack of chocolate sprinkles?

Follow the storage advice on the pack you’ve bought. The De Ruijter product page reviewed recommends storing the product in a cool, dry place. The description of the Venz milk/vanilla variety advises keeping the pack tightly closed after opening, away from sunlight, heat and moisture.

What does Voedingscentrum say about chocolate sprinkles as an everyday bread topping?

Voedingscentrum advises against eating too many chocolate sprinkles too often because of their sugar, calorie and saturated fat content. The size of a festive pack doesn’t tell you how much to serve at a time.