If you’re buying for a group
For a breakfast or a festive treat around Sinterklaas’ arrival parade, you’ll want enough chocolate sprinkles without choosing a pack that leaves you with lots going spare.
Who is this choice relevant to?
If you’re keeping an eye on sugar
You’re looking for a lower-sugar option in the chocolate sprinkles category and want to know what the packaging claim is comparing it with.
If you need to check allergens
You want to know which allergens are listed on the exact pack before serving. Dark chocolate sprinkles from different brands don’t necessarily contain the same ingredients.
What should you look for when choosing?
First, work out how much you’ll need for the occasion. Then compare the nutritional information, the type of sprinkles you want and the allergen information on the packs you’re considering.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Quantity | Net weight and best-before date, in relation to how much you plan to serve. | When I’m preparing chocolate sprinkles for a group, I want to have enough without being left with lots. Around 36% of consumers prioritise the quantity they need. |
| Sugars | Sugars per 100 g and per serving; if a product claims ‘less sugar’, also check which product it is being compared with. | I want to serve chocolate sprinkles, but my main consideration when choosing is the amount of sugar. This is the first thing around 29% of consumers take into account. |
| Allergens | The ingredients and allergen information on the pack of the exact product. | If I need to take an allergy into account, the pack must be suitable for the person who’ll be eating with us. Around 21% of consumers make this check their top priority. |
| Type | Whether you want dark chocolate sprinkles, a mix or larger pieces, and whether the pack you choose is suitable. | For the occasion, I’m mainly looking for a particular type or presentation of chocolate sprinkles. This is the most important choice criterion for around 14% of consumers. |
Common mistakes
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Assuming all dark chocolate sprinkles contain the same allergens
The De Ruijter and Venz dark chocolate products mentioned list milk and soya; additional warnings may vary by product. So a brand or flavour name is no substitute for checking the label.
Read the allergen information on the exact pack before buying, then check it again before serving.
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Taking ‘less sugar’ as general dietary advice
The claim compares a product with a specific alternative. The Netherlands Nutrition Centre does not include chocolate sprinkles in its Wheel of Five.
As well as checking the comparison, look at the sugars per 100 g and how much you plan to serve.
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Counting on one specific supermarket product
Lidl lists Mister CHOC dark chocolate sprinkles as a store product. Whether they’re available when you shop is a practical consideration for your occasion.
Check the range shortly before buying and be prepared to choose another suitable pack.
Brands to consider
Jumbo
Jumbo sells its own dark chocolate sprinkles in 200 g and 600 g packs.
- The 600 g pack is an option when you need more chocolate sprinkles.
- The 200 g dark chocolate product checked states that it contains at least 30% less sugar than Jumbo dark chocolate sprinkles. Compare the nutritional information and ingredients on the exact packs.
Albert Heijn
AH’s dark chocolate sprinkles with less sugar are an option if you want to compare sugar levels within this category.
- The 250 g pack states that it contains 30% less sugar than AH Dark Chocolate Sprinkles and 43 g of sugars per 100 g.
- Before buying, check the latest nutritional information, ingredients and allergen details on the pack.
De Ruijter
De Ruijter sells regular dark chocolate sprinkles in a 390 g pack, as well as other varieties, including a mix.
- The product information for the 390 g dark chocolate variety states that it contains at least 32% cocoa solids.
- The dark chocolate variety checked lists milk and soya. Also read the warnings on the pack you buy.
Venz
Venz offers 400 g packs of dark chocolate sprinkles, as well as varieties with larger pieces.
- The 400 g dark chocolate variety checked is listed as containing at least 32% cocoa solids.
- The product information lists milk and soya, as well as possible traces of milk protein and lactose. Check the details for the exact product.
Kiekeboe
Kiekeboe is ALDI’s own brand, with dark chocolate sprinkles in a 600 g pack.
- ALDI states that this product contains cocoa with a Rainforest Alliance claim.
- When visiting the store, check availability and the label on the pack.
Mister CHOC
Lidl lists Mister CHOC dark chocolate sprinkles in a 600 g pack.
- This size may suit an occasion when you need more chocolate sprinkles.
- Lidl lists this as a store product; check the ingredients and allergens on the exact pack in store.
Dark chocolate sprinkles on Joybuy
These two De Ruijter varieties are suited to anyone looking for dark chocolate sprinkles for their occasion. Choose the pack size based on how much you expect to use.
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De Ruijter Dark Chocolate Sprinkles 390 g
This pack of dark chocolate sprinkles may be suitable for a shared breakfast or a festive treat.
The product information for this variety lists milk and soya; if anyone has an allergy, check the label before serving.
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De Ruijter Intense Pure Chocolate Sprinkles 200 g
This smaller pack is an option when you need less dark chocolate sprinkles.
Check the ingredients and allergens on the label before serving the chocolate sprinkles.
Frequently asked questions
How do I choose a pack for Sinterklaas’ arrival parade?
Match the net weight to the number of people you’re serving and how much you’ll use afterwards. Also check the best-before date, then choose the type of chocolate sprinkles that suits the occasion.
Does ‘less sugar’ mean chocolate sprinkles are a healthy choice?
No. The claim compares the product with the stated reference product; it doesn’t describe the nutritional value of chocolate sprinkles as a whole. The Netherlands Nutrition Centre does not include chocolate sprinkles in its Wheel of Five, so check the nutritional information and how much you plan to serve.
How should I store chocolate sprinkles after buying them?
Follow the storage advice and best-before date on the pack you buy. The varieties mentioned should be stored in a cool, dry place; check whether your pack includes any additional instructions.
Where can I find allergen information for chocolate sprinkles?
Check the label on the exact pack. The Netherlands Food and Consumer Product Safety Authority explains that labels must list 14 specified allergens; check the pack again before serving the chocolate sprinkles.