Who is this choice relevant to?

Parents looking for bread with seeds that’s also wholemeal

Seeds add a different texture, but they don’t determine whether bread is wholemeal. The Netherlands Nutrition Centre recommends looking for the ‘wholemeal’ label if that’s the type of bread you want.

Families who want to portion chocolate sprinkles carefully

If you’d like to include chocolate sprinkles, check the nutritional information per 100 g as well as the portion you use. The Netherlands Nutrition Centre classifies chocolate sprinkles as outside the Wheel of Five.

Families who need to check allergens and school rules

Read the information on both the pack of the base and the pack of the topping. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels; also check what rules apply at your child’s school.

What should you look for when choosing?

First, decide whether you want to pack rusks or bread as the base. Then choose your chocolate sprinkles based on portion size, nutritional information and allergens. Finally, check that the lunch fits the school’s rules.

What to consider What to check when buying Who is this important for?
Wholemeal base For bread with seeds, look for ‘wholemeal’ on the pack; check the label on the rusks themselves. If you like, compare the fibre content per 100 g. If seeds make lunch more appealing, I still want to know which grain forms the base. For around 36% of consumers, wholemeal content and fibre are the main priorities.
Sweet topping and portion Check the sugar content per 100 g and how much chocolate sprinkles you actually use. For lower-sugar varieties, check the ingredients too. I want to include chocolate sprinkles without losing sight of the sweet topping. Around 29% of consumers give the choice of topping and portion size the highest priority.
Allergens and school rules Read the allergen information for both the base and the topping, including any relevant warnings, and check the school’s rules. If an allergen or school rule is a factor, the entire packed lunch needs to meet those requirements. For around 21% of consumers, this is their main concern.
Pack size and availability Choose a pack size that suits how you’ll use it at home, and check the latest product information before buying. For a regular school lunch, I don’t want to choose a large pack that won’t get used up. Around 14% of consumers put practical pack size first.

Common mistakes

  • Assuming seeds mean the bread is wholemeal

    Seeds can add texture, but they don’t show that bread is made with wholemeal flour. According to the Netherlands Nutrition Centre, it’s the ‘wholemeal’ label on the bread pack that tells you which type of flour has been used.

    Check the type of bread separately from any mention of seeds and kernels; for rusks, read the label on the specific variety.

  • Taking ‘less sugar’ to mean you can have an unlimited portion

    Comparing one type of chocolate sprinkles with another doesn’t tell you how much sugar is in the portion you’ve chosen. The label also doesn’t change the fact that, according to the Netherlands Nutrition Centre, chocolate sprinkles are outside the Wheel of Five.

    Check the nutritional information per 100 g, decide on a portion size and check the ingredients in the variety you’re buying.

  • Checking only the chocolate sprinkles label

    Information on the topping tells you nothing about allergens in the rusks or bread. A ‘gluten-free’ label on one pack doesn’t rule out other listed allergens either.

    Check both packs and, if relevant allergens are involved, make sure the lunch meets the school’s rules.

  • Choosing a large pack without considering how much you’ll use

    A larger pack is only practical if you’ll use the chocolate sprinkles at home before their shelf life becomes an issue.

    Compare the pack size with how often chocolate sprinkles are on the menu, and follow the storage instructions on the pack.

    A pack that doesn’t get used up can lead to waste.

Brands compared

The differences below relate to the specific chocolate sprinkle varieties mentioned, not every product from each brand. For a school lunch, always check the pack of the variety you’re buying.

De Ruijter

De Ruijter Specials Intens Puur is an option if you’re specifically comparing dark chocolate sprinkles.

  • The 200 g variety reviewed lists at least 52% cocoa solids and 43 g of sugars per 100 g.
  • The product information lists milk and soya and states that the product may contain lactose. The cocoa percentage doesn’t replace an allergen check.

Venz

Venz offers milk chocolate sprinkles for anyone looking for this variety.

  • The 400 g pack described by Albert Heijn lists at least 20% cocoa solids.
  • This variety contains 69 g of sugars per 100 g and, according to the product information, contains milk, lactose and soya.

Albert Heijn

AH Hagelslag melk minder suiker is a variety for anyone wanting to make a specific sugar comparison.

  • Albert Heijn states that this variety contains 30% less sugar than AH Melk hagelslag and 43 g of sugars per 100 g.
  • The same product information lists milk and lactose. The ‘gluten-free’ label doesn’t mean the chocolate sprinkles are free from those ingredients.

Jumbo

Jumbo offers, among other things, dark chocolate sprinkles in a 600 g pack, as well as other varieties.

  • Its range includes different product types and pack sizes to compare individually.
  • For the Céréal product described by Jumbo, 7.7 g of sugars per 100 g comes alongside 40 g of polyols per 100 g and a warning against excessive consumption. Check this information for each product.

Lidl

Lidl lists Mister Choc Hagelslag puur in a 600 g pack as a store product.

  • The stated pack size lets you choose a pack that suits how much you use at home.
  • Check the ingredients, allergens and nutritional information on the current pack in store.

Aldi

ALDI lists Kiekeboe Hagelslag XXL in milk and dark varieties.

  • The XXL pack described contains 550 g; use the pack to choose the variety you want.
  • Before buying, check the latest ingredient and allergen information for your chosen variety.

Products for toppings and bread

These Joybuy products include chocolate sprinkles as a topping and one loaf of bread as a possible base for a school lunch. Choose rusks or bread with seeds separately by checking the label: the bread shown isn’t labelled as bread with seeds.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A dark chocolate sprinkle variety to compare if you’re looking for a sweet topping for a school lunch. Check the pack size before buying: the product information also lists a different size.

Before packing, check the latest allergen information and decide how much chocolate sprinkles you want to include.

View at Joybuy
De Ruijter Hail Chocolate Pure, 390 g pack

De Ruijter Hail Chocolate Pure 390 g

Another dark chocolate sprinkle variety to consider if you’re weighing up flavour and pack size. Compare the nutritional information and check the allergens on the current pack.

View at Joybuy
g'woon Pure Chocolate Sprinkles, 400 g pack

g'woon Pure Chocolate Sprinkles 400 g

Dark chocolate sprinkles to consider if you’re also looking for a 400 g pack. Check the nutritional information and, when checking allergens for this variety, look out for any warnings about wheat.

View at Joybuy
Venz Milk Sprinkles, 380 g pack

Venz Milk Sprinkles 380 g

Milk chocolate sprinkles for anyone wanting to include this flavour as a topping. For this variety, pay particular attention to the milk, lactose and soya information, and compare the nutritional information with the portion you use.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

A bread option if you’re looking for a base to go with chocolate sprinkles; this product isn’t labelled as bread with seeds. Check the ingredients if you need to avoid wheat or gluten.

The bread needs to be defrosted and baked. Follow the preparation instructions on the current pack, as the stated cooking times vary.

View at Joybuy

Frequently asked questions

Is bread with seeds automatically wholemeal?

No. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made from 100% wholemeal flour; seeds and kernels don’t prove this. Check for that label on the bread, and check the label on the specific variety of rusks you’ve chosen.

How does chocolate sprinkles fit into a school lunch?

Chocolate sprinkles can be the sweet topping in a lunch, but they’re not included in the Wheel of Five, according to the Netherlands Nutrition Centre. Consider the portion you use and choose your rusk or bread base separately.

Which allergens should I check in bread or rusks with chocolate sprinkles?

Check the allergens on both packs, based on what the pupil needs to avoid. The Netherlands Food and Consumer Product Safety Authority explains that, when ingredients come from gluten-containing cereals, the type of cereal must be listed in the ingredients. Also check for information about milk and soya, among other allergens, and any warnings on the products you’ve chosen.

How should I store chocolate sprinkles for back-to-back school lunches?

Follow the storage instructions and use-by or best-before information on the current pack. The Venz and AH varieties described by Albert Heijn say to store in a cool, dry place; check the instructions for the variety you buy.