Who is this choice relevant to?

If you want a truly savoury breakfast

If you don’t want anything sweet at breakfast, chocolate sprinkles won’t suit you. For savoury toppings, the Voedingscentrum (the Netherlands Nutrition Centre) suggests options including 30+ cheese, cottage cheese and hummus.

If you’re having breakfast alone and want small portions

You want to measure out enough sprinkles for one breakfast, but a pack of portions isn’t the same as one individual sachet. According to Albert Heijn, De Ruijter Kleintjes contains eight individual portions; Van Oordt’s 10 g sachets are sold in packs of 300, according to Kantinewinkel.nl.

If you want to compare the sugar content of different varieties

You’re happy with a sweet topping, but don’t want to rely on the word ‘pure’. Compare the nutrition information and ingredients for the exact products, even when a pack claims to contain ‘less sugar’.

What should you look for when choosing?

First decide whether a sweet topping fits with your savoury breakfast. Portion size and nutrition information only become deciding factors if it does.

What to consider What should you check? Who is this important to?
Savoury flavour Decide whether sweet bread toppings are out of the question for you. If they are, choose a savoury topping instead of sprinkles. If my breakfast really needs to taste savoury, I don’t want a sweet topping on my bread. For around 40% of consumers, this flavour requirement comes first.
Portion size Check the number of portions, the amount in each portion and whether the pack contains different toppings. When I’m having breakfast on my own, I want to be able to measure out what I need without having to buy a big box of sachets. Around 30% of consumers give portion size top priority.
Sugars Compare sugars per 100 g and per intended portion. If you’re considering a variety with sweeteners, check the ingredients and any usage warning too. I’m happy with sprinkles as a sweet touch, but want to compare the nutrition information for different varieties. For around 30% of consumers, this is the most important question when buying.

Common mistakes

  • Assuming ‘pure’ means ‘low in sugar’

    Pure chocolate sprinkles are still a sweet bread topping. Jumbo lists 64 g of sugars per 100 g for De Ruijter Hagelslag Puur and 65 g per 100 g for Venz Puur.

    Compare the nutrition information for the exact varieties. If you need a completely savoury flavour, choose a different topping instead of pure chocolate sprinkles.

  • Assuming a pack of portions contains just one sachet

    De Ruijter Kleintjes contains eight portions of different sweet toppings. Van Oordt’s individual sachets each contain 10 g of sprinkles, but are supplied in a box of 300, according to Kantinewinkel.nl.

    Before you buy, check how many portions the whole pack contains, how many grams it weighs and which toppings are included.

  • Checking allergens by product name alone

    The varieties covered here may differ in their ingredients and allergens, including milk and soya. Information for one type of sprinkles doesn’t automatically apply to another variety from the same brand.

    Check the latest ingredients and allergen information on the packaging of the product you choose.

  • Looking at a ‘less sugar’ claim without checking the ingredients

    Using a different way to sweeten a product can bring other things to consider: the product information for Céréal Hagelslag Puur lists maltitols and warns that excessive consumption may have a laxative effect.

    As well as checking the sugar content, look at the ingredients and any usage warnings. Less sugar doesn’t make sprinkles savoury.

Brands to compare

De Ruijter

Worth comparing if you’re choosing between regular pure chocolate sprinkles, Intens Puur and a pack of individual portions.

  • According to Albert Heijn, De Ruijter Kleintjes contains four 15 g portions and four 20 g portions, with different sweet toppings.
  • Kleintjes isn’t a single sachet. Intens Puur isn’t a savoury topping either; check the label for allergens in the variety you choose.

Venz

The Venz Puur product covered here comes in a regular 400 g pack, not in individual portions.

  • Jumbo’s product information lists at least 32% cocoa solids for these pure chocolate sprinkles.
  • Jumbo also lists 65 g of sugars per 100 g. Check the latest allergen information if milk ingredients are important to you.

Albert Heijn

Albert Heijn’s own-brand range includes pure chocolate sprinkles with a specific ‘less sugar’ claim.

  • According to Albert Heijn, AH Hagelslag puur minder suiker contains 30% less sugar than AH Chocolade hagel puur; the nutrition information lists 43 g of sugars per 100 g.
  • The comparison applies to the specific AH variety mentioned, not to all pure chocolate sprinkles. It’s still a sweet topping.

Jumbo

Jumbo’s own-brand range lets you compare the information for regular pure chocolate sprinkles with that for a lower-sugar variety.

  • The varieties give you a good reason to check the nutrition information and ingredients on each pack, rather than looking only at the word ‘pure’.
  • The regular variety covered here lists E904 as a glaze of animal origin. If you have dietary requirements, always check the label for the exact variety.

Lidl

Lidl lists Mister CHOC Hagelslag Puur in a 600 g pack.

  • The stated pack size makes it clear that this isn’t a single breakfast portion.
  • Before comparing this variety with smaller packs, check the nutrition information, ingredients and allergens on the packaging.

Aldi

Aldi lists Kiekeboe Hagelslag Puur in a 600 g pack.

  • The stated weight helps you decide whether a larger pack suits the way you use it.
  • Check the nutrition information and allergens on the packaging if they affect your choice.

Joybuy products on this topic

Related products coming soon.

Frequently asked questions

Do chocolate sprinkles work with a truly savoury breakfast?

No, not if you want to avoid sweet flavours: the chocolate sprinkles covered here are sold as a sweet bread topping. For savoury toppings, the Voedingscentrum (the Netherlands Nutrition Centre) suggests options including hummus, cottage cheese and 30+ cheese.

Can you buy chocolate sprinkles in individual portions for one breakfast?

Individual portions are available, but check the size of the full pack. According to Albert Heijn, De Ruijter Kleintjes contains eight portions with different toppings; Van Oordt’s 10 g sachets are sold in packs of 300, according to Kantinewinkel.nl.

Does pure chocolate sprinkles automatically mean less sugar?

No. For the regular pure chocolate sprinkles covered here, Jumbo lists 64 g of sugars per 100 g for De Ruijter and 65 g per 100 g for Venz. Albert Heijn lists 43 g per 100 g for its lower-sugar variety and compares it with AH Chocolade hagel puur. Check the nutrition information for the product you’re considering.

Which allergens should you check in chocolate sprinkles?

Check the allergens on the latest label for the exact variety. The product information covered here includes milk and soya, among other allergens, and some varieties state that they may contain traces of milk. Don’t assume the ingredients are the same as those in another product with the same brand name.