Who is this relevant to?

Parents who want to set limits around treat time

Rusks with chocolate sprinkles can make a tempting holiday treat, while you decide how much to sprinkle on and when to serve it. The Netherlands Nutrition Centre advises that children aged 4 to 12 should have no more than four eating or drinking occasions between meals.

Fans of a pronounced dark chocolate flavour

You can compare dark varieties by their stated cocoa content, while also checking the rest of the nutritional information. Albert Heijn states that De Ruijter Specials Intens Puur contains at least 52% cocoa solids.

Families choosing a pack size to suit their needs

If you’re buying chocolate sprinkles for several occasions, it’s worth comparing pack weights and storage instructions. That way, you can choose a pack that suits how often you use them.

What should you look for when choosing?

First decide whether flavour, a measured portion or the label matters most. Then compare only the varieties that suit how you plan to use them.

What to consider What to check before buying Who is this most important to?
Portion and snack time Check the nutritional information per 100 g and decide how much to sprinkle on your rusk. If I’m serving chocolate sprinkles as a holiday treat, I want to be able to decide how much to serve. Around 36% of consumers prioritise keeping the portion defined.
Dark or milk chocolate flavour Compare the type of chocolate sprinkles and the stated cocoa solids percentage; assess sugars and fats separately. For a special breakfast, I mainly look for a dark chocolate flavour that we enjoy. Around 29% of consumers put this choice of flavour first.
Pack size Check the pack weight and storage instructions against how often you use chocolate sprinkles. If we use the pack on several occasions, I want a quantity that suits us. Around 21% of consumers give the right pack size their highest priority.
Ingredients and allergens Read the latest label for the variety you’ve chosen, paying particular attention to any allergens relevant to you. If someone needs to avoid certain ingredients, I want to know exactly what’s in this particular pack before serving it. For around 14% of consumers, checking the label is their main concern.

Common mistakes

  • Treating a higher cocoa content as a complete nutritional assessment

    The stated cocoa percentage doesn’t tell you everything about the nutritional value. The Netherlands Nutrition Centre also highlights the sugar and saturated fat in chocolate sprinkles.

    Compare the nutritional information and decide how much to put on your rusk for the occasion.

  • Choosing a large pack without thinking about how you’ll use it

    A larger pack is only practical if the quantity suits how often you serve chocolate sprinkles and how you store them.

    Check the pack weight and storage instructions before choosing a size.

  • Relying on out-of-date allergen information

    Allergens vary between products. Albert Heijn lists lactose, milk and soya for Venz Hagelslag Melk; Jumbo also lists wheat and cereals containing gluten for De Ruijter Mix Puur en Vanille.

    Always read the label on the pack you’re actually using, even if you know the brand well.

Brands to consider

De Ruijter

Worth considering if you want to compare a specific dark chocolate sprinkle variety by its cocoa content.

  • Albert Heijn states that Specials Intens Puur contains at least 52% cocoa solids.
  • That percentage applies to this variety, not every De Ruijter product.

Venz

Offers milk chocolate sprinkles as well as varieties in different shapes.

  • Albert Heijn lists Venz Hagelslag Melk in a 400 g pack.
  • The listing of lactose, milk and soya for this milk variety doesn’t automatically apply to every Venz variety.

Albert Heijn

Its own-brand range includes separate dark chocolate sprinkle varieties, including AH Hagelslag Puur and AH Hagelslag Puur Minder Suiker.

  • The listed pack size for AH Hagelslag Puur is 400 g.
  • Check the nutritional information and ingredients for your chosen variety on the latest packaging.

Jumbo

An option for anyone looking to browse milk and dark chocolate sprinkles in a larger pack.

  • Jumbo lists milk and dark chocolate sprinkles in 600 g packs.
  • The same pack weight doesn’t mean the recipes are the same, so check the variety you choose.

Lidl / Mister Choc

An option if you’re looking for Mister Choc Hagelslag Puur in a 600 g pack.

  • Lidl Netherlands lists this variety as a shop product.
  • Check the nutritional information and allergens on the pack before choosing this variety.

ALDI / Kiekeboe

An option for dark chocolate sprinkles in a 600 g pack.

  • ALDI lists Kiekeboe Hagelslag Puur as dark chocolate sprinkles made with Rainforest Alliance cocoa.
  • Check the packaging of your chosen variety for nutritional information and allergens.

Chocolate sprinkles and other toppings at Joybuy

These products offer different flavours and shapes for a planned treat with rusks. Venz Tiger Flakes is a flake mix and De Ruijter Chocolate Chunks are chocolate pieces, so don’t assess them as if they had the same texture as regular chocolate sprinkles.

De Ruijter Intense Pure Chocolate Sprinkles, 200 g pack

De Ruijter Intense Pure Chocolate Sprinkles 200 g

A dark chocolate sprinkle variety for anyone looking for a dark chocolate flavour on their rusk for a special treat.

200 g pack. Check the nutritional information and allergens on the pack before use.

View at Joybuy
g'woon Hagelslag Milk Chocolate With Smileys, 600 g pack

g'woon Hagelslag Milk Chocolate With Smileys 600 g

Milk chocolate sprinkles for anyone who likes a playful design on a festive rusk.

600 g pack. Check the nutritional information and allergens on the pack before serving.

View at Joybuy
Venz Tiger Flakes, 200 g pack

Venz Tiger Flakes 200 g

A flake mix to consider if you’d like a different shape from regular chocolate sprinkles on your rusk.

200 g pack. Check the ingredients and allergens for this mix on the pack.

View at Joybuy
De Ruijter Chocolate Chunks, 390 g pack

De Ruijter Chocolate Chunks 390 g

Chocolate pieces for anyone who cares about the shape on their rusk and isn’t specifically looking for sprinklable chocolate.

390 g pack. Check the pack to see whether the ingredients and allergens suit your needs.

View at Joybuy
Venz Milk Chocolate Sprinkles, 400 g pack

Venz Milk Chocolate Sprinkles 400 g

A milk chocolate sprinkle variety for anyone who prefers that flavour on their rusk.

400 g pack. Use the nutritional information and allergen details on the latest pack when deciding on a portion.

View at Joybuy

Frequently asked questions

Are chocolate sprinkles on rusks suitable as a daily holiday snack?

According to the Netherlands Nutrition Centre, chocolate sprinkles aren’t part of the Wheel of Five: they’re high in sugars and saturated fat. If you’d like to serve them as a treat, decide on the portion and take the day’s other eating and drinking occasions into account.

Are dark chocolate sprinkles a better choice than milk chocolate sprinkles?

Not on the basis of cocoa content alone. Choose the flavour you’re looking for, and compare the sugars, fats, allergens and portion size on each product’s label too.

Which allergens should I check in chocolate sprinkles?

It depends on the variety. Albert Heijn lists lactose, milk and soya for Venz Hagelslag Melk; Jumbo lists milk, soya, wheat and cereals containing gluten for De Ruijter Mix Puur en Vanille. Always read the latest label on the pack you’re using.

How should I store an opened pack of chocolate sprinkles?

Follow the storage instructions on the packaging for your variety. Seal the pack well after use and check the best-before date.