Who are these options for?

Hosts who want to offer a choice of flavours

Would you like to offer different flavours with coffee without opening several packs? A mix of chocolate and vanilla could be a good fit. Be sure to check the allergens on the pack you choose.

Shoppers keeping an eye on sugar content

Looking for milk chocolate sprinkles, but sugar content matters to you? Compare the nutritional information per 100 g for the options you’re considering, rather than relying only on the wording on the front of the pack.

Shoppers planning several coffee breaks

If you expect to serve rusks with chocolate sprinkles more than once, pack size matters. Choose an amount that suits the number of people and how often you’ll use the topping.

What should you look for when choosing?

First, decide which flavour you’d like to serve with the rusks. Then check the pack size, nutritional information and allergens, depending on what matters most to your guests.

What to consider What to check when buying Who it matters to
Flavour and variety Choose between milk chocolate, dark chocolate and a flavour mix. If you opt for a mix, check which flavours and ingredients it contains. If guests enjoy different flavours, I want to offer a choice without opening a pack for each one. Flavour variety is the top priority for around 40% of consumers.
Pack size Compare the net weight with the number of people and how often you use chocolate sprinkles. For regular coffee breaks, I want to have enough in the cupboard without opening a bigger pack than I can use. Having the right amount in stock matters most to around 30% of consumers.
Sugar content Check the sugars per 100 g and compare options of the same product type. I want to serve milk chocolate sprinkles, but the amount of sugar is my main consideration. This is the top priority for around 20% of consumers.
Ingredients and allergens Check the current ingredients list on the exact pack of chocolate sprinkles and on the rusks. If a guest needs to avoid certain ingredients, the suitability of both products takes priority over flavour. This check is the first priority for around 10% of consumers.

Common mistakes

  • Treating a sugar comparison as a verdict on the whole product

    Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag melk minder suiker. That figure tells you more about the product’s composition than the variant’s name alone.

    If sugar content is driving your choice, compare the nutritional information per 100 g on the packs with that of the regular milk chocolate option.

  • Choosing a large pack without considering how much you’ll use

    A pack that seems suitable for several coffee breaks may still be larger than you need for your gathering.

    Compare the pack sizes and think about how often you’ll use the product after opening it.

  • Assuming allergens from the brand or flavour name

    According to Albert Heijn’s product information, AH Hagelslag melk contains milk and lactose. Jumbo lists milk, cereals containing gluten, soya and wheat for De Ruijter Hagelslag Mix Puur en Vanille. The ingredients therefore vary from product to product.

    Read the current ingredients list on the exact pack before serving rusks and chocolate sprinkles to your guests.

  • Assuming the ingredients in rusks from those in the chocolate sprinkles

    You can’t tell from the chocolate sprinkles whether baker’s salt was used in the rusks. Voedingscentrum states that using baker’s salt in bread-making is not compulsory.

    Check the ingredients on the rusks separately if baker’s salt is relevant to your choice.

Brands to compare

De Ruijter

For anyone choosing between chocolate sprinkles and a flavour mix. The range shown by Jumbo includes milk chocolate, dark chocolate and a mix of dark chocolate and vanilla.

  • According to Jumbo, De Ruijter Hagelslag Mix Puur en Vanille combines two flavour profiles in one pack.
  • According to Jumbo, this particular mix contains milk, cereals containing gluten, soya and wheat. Don’t assume this applies to other De Ruijter products.

Venz

For anyone who wants to explore different flavours and shapes from one brand. Jumbo’s range includes milk and dark chocolate sprinkles, as well as XXL options.

  • The options shown offer a choice of flavours and shapes.
  • Check the ingredients and allergens for each option. A feature of one Venz product won’t necessarily apply to the rest.

Albert Heijn

For anyone who wants to compare the nutritional information of two milk chocolate sprinkle options from the same own-brand range.

  • Albert Heijn lists 65 g of sugars per 100 g for AH Hagelslag melk and 43 g per 100 g for AH Hagelslag melk minder suiker.
  • According to Albert Heijn, AH Hagelslag melk is labelled gluten-free, but it contains milk and lactose. Check the current pack of the option you choose.

Jumbo

For anyone looking to match the pack size to a small gathering or repeated use.

  • Jumbo’s own-brand range includes milk and dark chocolate sprinkles in different pack sizes.
  • Don’t choose on pack size alone: check the ingredients of the specific option too.

Chocolate sprinkles for rusks at Joybuy

These are individual topping options to pair with rusks for coffee with friends. Choose between a flavour mix, milk chocolate or dark chocolate, and check the pack if you’re looking for a particular size or individual portions.

Venz chocolate and vanilla flavour sprinkles, 400 g

Venz chocolate and vanilla flavour sprinkles, 400 g

An option if you’d like to offer two flavours with the rusks from one pack.

The pack contains 400 g. If any guests have an allergy, check the ingredients of the product supplied.

View at Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles, 380 g

For anyone who’d rather serve milk chocolate sprinkles with rusks than a flavour mix.

The pack contains 380 g. Check the current ingredients list if any guests have allergies.

View at Joybuy
De Ruijter Flake Feast, 200 g

De Ruijter Flake Feast, 200 g

Consider these flakes if you’d like a different kind of sweet topping for your rusks instead of regular chocolate sprinkles.

The pack contains 200 g. Check the flavours and allergens on the pack before serving to guests.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

For anyone who’d like to offer dark chocolate sprinkles on rusks alongside or instead of a milk chocolate option.

The pack contains 390 g. Check the current ingredients list if any guests need to avoid certain ingredients.

View at Joybuy

Frequently asked questions

Does baker’s salt mean rusks with chocolate sprinkles automatically contain iodine?

No, you can’t tell that from the chocolate sprinkles. Voedingscentrum states that bread doesn’t have to be baked with baker’s salt; check the ingredients on the rusks’ own pack.

Are all chocolate sprinkles gluten-free or dairy-free?

No, check each product individually. Albert Heijn labels AH Hagelslag melk as gluten-free, but also lists milk and lactose. According to Jumbo, De Ruijter Hagelslag Mix Puur en Vanille contains, among other things, milk and cereals containing gluten. So always read the current ingredients list on the exact pack.

How should I store chocolate sprinkles after buying them?

Follow the storage instructions and use-by or best-before date on the pack you choose. For the milk chocolate options reviewed, Albert Heijn advises storing them in a cool, dark and dry place. Instructions may differ for other options.

What does a ‘less sugar’ claim on chocolate sprinkles mean?

A ‘less sugar’ claim compares a product with a reference product; it doesn’t describe the full nutritional value on its own. Albert Heijn lists 43 g of sugars per 100 g for AH Hagelslag melk minder suiker. So check the nutritional information per 100 g of the option you’re comparing it with too.