If you’re mainly after the crunch of a rusk, use one as the base for your chocolate sprinkles. If you’d rather enjoy the flavour of sourdough and the texture of bread, consider separately which sourdough loaf to use. Wholemeal matters if you’re looking at fibre, while you can choose your chocolate sprinkles based on flavour, ingredients and pack size. Check the allergen information and whether iodised salt is used on the specific products, rather than assuming this from words such as ‘dark’ or ‘sourdough’.
You might want a crunchy base topped with chocolate sprinkles to enjoy with your coffee, or you may prefer the crust and crumb of sourdough toast. Rusks and sourdough bread are different products, so let the texture you’re after guide your choice of base.
When choosing sourdough, look separately for the wholemeal label, the stated fibre content and the ingredients. To find out whether iodised salt is used, check the information for the specific loaf.
Compare the pack weight and use-by date with how much you normally use. A larger pack is practical only if you’ll use what’s inside.
First decide whether you want a rusk or sourdough bread as your base. Then check the bread type and ingredients; choose your chocolate sprinkles separately based on flavour, allergens and a pack size that suits you.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Texture and sourdough flavour | Choose between rusks and bread. For bread, check whether sourdough or a starter is mentioned, and which type of loaf you’re buying. | I mainly want a particular texture and sourdough flavour with my coffee; around 33% of consumers say this is their top priority. |
| Wholemeal and ingredients | For bread, check the wholemeal label and the fibre content per 100 g. To find out whether iodine has been added, look for iodised salt or baker’s salt in the ingredients. | If I’m making sourdough toast with chocolate sprinkles, I want to know which bread I’m using. Around 25% of consumers put checking the ingredients first. |
| Flavour and allergens in chocolate sprinkles | Compare the exact variety’s ingredients and allergen information, as well as its cocoa percentage if listed. | I choose my chocolate sprinkles for their cocoa flavour, but I also need to know what’s in them; around 25% of consumers make this their top priority. |
| Pack size | Compare the net weight and use-by date with how often you use chocolate sprinkles. | For several coffee breaks, I want a pack that suits how much I use. Around 17% of consumers say this is their main consideration. |
Sourdough describes how bread is leavened; wholemeal refers to the grain used. So if you want to compare fibre, you can’t rely on the word ‘sourdough’ alone.
Look for the wholemeal label and check the bread’s ingredients and nutritional information.
The name sourdough bread doesn’t tell you which salt was used to make it. For example, Albert Heijn lists iodised salt in its Dutch sourdough wholemeal bread; that doesn’t tell you anything about a different loaf.
Read the ingredients on the packaging or ask the baker which salt was used in that loaf.
‘Dark’ describes the type of chocolate, not the absence of allergens. De Ruijter Specials Intens Puur product information at Albert Heijn lists milk and soya.
If you have an allergy, read the current allergen information for the exact product.
A larger pack won’t necessarily suit you if you only use chocolate sprinkles occasionally or like to switch between flavours.
Before choosing a pack size, compare the net weight and use-by date with how much you use.
A chocolate sprinkles brand with varieties including Specials Intens Puur, for anyone looking to compare a distinctly dark option.
A chocolate sprinkles brand with a range of varieties shown by Jumbo.
A supermarket with separate product information for sourdough wholemeal bread and chocolate sprinkles.
A supermarket that describes its sourdough breads and own-brand chocolate sprinkles.
A supermarket offering milk chocolate sprinkles and information about its fresh-from-the-oven bread range.
A supermarket offering Kiekeboe dark chocolate sprinkles in a pack for home use.
These products are chocolate sprinkles for a sweet topping to enjoy with your coffee break. Choose your rusk or sourdough bread separately, and check the product information for those too.
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Dark chocolate sprinkles to top a rusk or bread of your choice.
390 g pack. If you have an allergy, check the current packaging.
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Dark chocolate sprinkles for anyone who wants a smaller pack to enjoy with a rusk or bread of their choice.
200 g pack. If you have an allergy, read the information on the current packaging.
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Dark chocolate sprinkles for anyone looking for a pack to enjoy over several coffee breaks, with their choice of base.
400 g pack. Check the current packaging for ingredients and allergen information.
No. Sourdough refers to the use of a starter in the bread-making process, while wholemeal means flour made from the entire grain has been used. So check the label and ingredients of the specific loaf for wholemeal.
You can’t tell from the name sourdough bread. Check the ingredients for iodised salt or baker’s salt, or ask the baker which salt was used if you’re buying unwrapped bread.
Not necessarily. De Ruijter Specials Intens Puur product information at Albert Heijn lists milk and soya. If you have an allergy, always read the current allergen information for the exact variety.
According to Jumbo, the sourdough breads it bakes in store aren’t available to order online. Check with your local shop to see whether the bread you want is available.
