Fans of a crisp breakfast
You want to enjoy chocolate sprinkles on crisp rusks without much preparation, and choose between options such as milk or dark chocolate sprinkles.
Which option is right for you?
Sourdough fans
You prefer the slightly tangy flavour, crust and firm crumb of sourdough bread to the pronounced crispness of rusks.
Shoppers who compare labels
You want to assess the bread base and topping separately, including wholemeal ingredients, portion size, sugars, saturated fats, baker’s salt and allergens.
What should you look for when choosing?
Chocolate sprinkles on crisp rusks
Best for: a weekend breakfast when you want a crisp base that’s ready to eat.
Consider: rusks come in different varieties; a plain option isn’t automatically wholemeal.
Chocolate sprinkles on sourdough bread
Best for: anyone looking for the slightly tangy flavour and firmer crumb of sourdough bread.
Consider: the method of preparation doesn’t tell you whether the bread is wholemeal or contains baker’s salt.
| What to consider | What to check before buying | Who is this important for? |
|---|---|---|
| Texture and flavour | Decide whether you want crisp rusks or bread with the flavour and crumb of sourdough. | For my weekend breakfast, I mainly want to choose a base with a flavour and texture I enjoy; around 30% of consumers put texture and flavour first. |
| Ingredients and portion size | For the base, check the wholemeal ingredients, allergens and use of baker’s salt; for chocolate sprinkles, compare the nutritional information per 100 g and per portion. | If I pay attention to ingredients, I want to be able to assess the bread base and the amount of sweet topping separately. For around 40% of consumers, ingredients and portion size are decisive. |
| Packaging and convenience | Choose an amount of rusks and chocolate sprinkles that suits how often you use them; check the storage instructions too. | In a small household, I want to finish a pack without unnecessary waste; around 30% of consumers prioritise pack size and convenience. |
Common mistakes
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Assuming sourdough is automatically wholemeal
According to Albert Heijn, sourdough refers to bread made with a starter. It doesn’t tell you which grains were used to make the bread.
Choose sourdough for the flavour and texture you want, and check the ingredients separately if you’re looking for wholemeal bread.
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Assuming all sourdough bread contains baker’s salt
Voedingscentrum points out that bakers aren’t required to use baker’s salt. So you can’t tell whether it’s present from words such as ‘sourdough’ or ‘artisan’.
Read the ingredients list or ask which salt was used if you’re buying unpackaged bread.
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Comparing chocolate sprinkles on flavour alone
According to Voedingscentrum, chocolate sprinkles are high in sugars and saturated fats. Allergens can also vary between products.
Compare the nutritional information and portion size of the topping, and check the allergen information for both the chocolate sprinkles and your chosen base.
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Choosing a large pack without considering how much you use
Chocolate sprinkles are available in different pack sizes. A larger pack won’t necessarily suit how often you eat them at home.
Choose a size you expect to use and follow the storage instructions on the pack.
A pack you don’t finish can lead to food waste.
Brands to consider
De Ruijter
A chocolate sprinkles brand with options including milk and dark chocolate varieties in Jumbo’s range.
- You can choose between different chocolate flavours within the brand.
- Check the ingredients, allergens and nutritional information for the specific variety; these aren’t the same for every option.
Venz
A chocolate sprinkles brand for which Jumbo lists options including milk chocolate sprinkles and flavour combinations.
- The range offers a choice of milk chocolate and other flavours.
- Compare the ingredients and nutritional information of each variety separately.
Bolletje
A brand for your rusk base; Albert Heijn lists options including wholemeal rusks from Bolletje.
- A clearly labelled wholemeal option makes it easier to look for that type of rusk.
- Check the exact variety on the pack: the brand name alone doesn’t tell you whether the rusks are wholemeal.
Jumbo
A supermarket own brand offering chocolate sprinkles in several flavours and pack sizes.
- The range includes milk and dark chocolate sprinkles.
- Jumbo Milk Chocolate Sprinkles 380 g lists milk as an allergen; check the label of the variety you choose.
Kiekeboe
An ALDI own brand of chocolate sprinkles, including a 600 g dark chocolate variety.
- The variety mentioned comes in a large pack for anyone looking for dark chocolate sprinkles.
- The flavour and pack size don’t tell you which allergens or nutritional values apply to your choice; check the label for those details.
Crisp rusks and chocolate sprinkles on Joybuy
These products let you choose a crisp rusk base and chocolate sprinkles separately for your weekend breakfast. First decide which rusks and chocolate flavour you want, then check the labels on both products.
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Bolletje dark wholemeal rusks, 10 pieces
For anyone who wants wholemeal rusks as a crisp base for a weekend breakfast. Choose your chocolate sprinkles separately, and check the ingredients of both products if allergens or baker’s salt are important to your choice.
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Bolletje wholemeal rusks, 13 pieces
For anyone who wants to enjoy chocolate sprinkles on a wholemeal base. The pack contains 13 pieces; choose your topping separately and read the label for ingredients, allergens and nutritional information.
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Venz milk chocolate sprinkles, 400 g
For anyone who wants milk chocolate sprinkles on rusks or bread; choose your base separately. When comparing sweet toppings, check the nutritional information per 100 g and per portion, as well as the allergens.
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De Ruijter dark chocolate sprinkles, 390 g
For anyone looking for dark chocolate sprinkles to add to rusks or bread. Choose your base separately and check the ingredients, allergens and nutritional information on the pack for this variety.
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g'woon milk chocolate sprinkles with smiley shapes, 600 g
For anyone who wants to add milk chocolate sprinkles in smiley shapes to the breakfast table. This is the topping; choose rusks or bread separately, and check that the pack size, ingredients and allergens suit your needs.
Frequently asked questions
Do you need sourdough bread for a weekend breakfast with chocolate sprinkles?
No, rusks are also a good choice if you mainly want a crisp breakfast. Choose sourdough bread if you’re looking for its slightly tangy flavour and firmer texture; according to Albert Heijn, sourdough bread is made with a starter.
Does sourdough bread always contain iodine from baker’s salt?
No, you can’t tell whether baker’s salt has been used just from the word ‘sourdough’. Voedingscentrum says that bakers aren’t required to use baker’s salt; read the ingredients list or ask if you’re buying unpackaged bread.
How can I compare the sugar content of chocolate sprinkles?
Compare the sugars listed in the nutritional information per 100 g, then check how much chocolate sprinkles you use per portion. According to Voedingscentrum, chocolate sprinkles are high in sugar; the values for the variety you buy are shown on the pack.
What should I check if I have a food allergy?
Check the allergen information for both the rusks or bread and the chocolate sprinkles. For example, Jumbo Milk Chocolate Sprinkles 380 g lists milk as an allergen; for other varieties, check the label on the pack.