Who are these options for?

If you like to have something crunchy to hand

If you fancy chocolate sprinkles later in the evening without having to go out for fresh bread first, compare rusks with sourdough crispbread that you can keep in the cupboard. They’re different products, even if you top them in the same way.

If you’re comparing wholemeal options and fibre

The word sourdough doesn’t tell you whether a loaf or cracker is wholemeal. Look for an explicit wholemeal label and compare the nutritional information per 100 g or per serving for the product you’re considering.

If you check ingredients carefully

With artisan or homemade bread, you can check what kind of salt has been used. Also check the ingredients and allergen information for both the base and the chocolate sprinkles.

What should you look for when choosing?

First decide whether you want to top traditional rusks, fresh sourdough bread or sourdough crispbread that you can keep in the cupboard. Then compare your chosen base and the chocolate sprinkles separately: the ingredients in one won’t tell you anything about the other.

What to consider What to check when buying Who it matters to
Base and convenience Choose between fresh bread, rusks or packaged crispbread. For packaged products, check the storage instructions. I want to be able to grab something crunchy, even late at night, without having to rely on a trip to the baker. For around 33% of consumers, having a base readily available is the deciding factor.
Wholemeal and fibre Look for an explicit wholemeal label and compare fibre per 100 g or per serving; don’t assume a product is wholemeal just because it’s called sourdough. If I choose sourdough, I want to know what flour it contains and how much fibre is in my serving. For around 25% of consumers, checking this is the top priority.
Amount of chocolate sprinkles Check the nutritional information for the chocolate sprinkles and decide how much you’ll use on one rusk, cracker or slice of bread. I want to decide for myself how generously to sprinkle, rather than comparing only the bread base. Around 25% of consumers prioritise the amount of chocolate sprinkles.
Salt and allergens Check what kind of salt is used in the bread, and read the latest ingredients and allergen information for both the base and the topping. When buying artisan bread or a new type of cracker, I want to be able to check exactly what’s in it. For around 17% of consumers, checking the ingredients matters most.

Common mistakes

  • Assuming all sourdough bread is made with baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the word sourdough doesn’t tell you what kind of salt is in a loaf.

    Read the ingredients on the label or ask the baker what kind of salt was used in that bread.

  • Assuming sourdough and wholemeal mean the same thing

    Sourdough describes how a product is made; it doesn’t mean it’s made with wholemeal flour. The colour of the bread doesn’t tell you either.

    Check that the variety you choose is explicitly labelled wholemeal, then compare the nutritional information.

  • Comparing only the base

    Choosing wholemeal bread doesn’t change the ingredients in the chocolate sprinkles. The Netherlands Nutrition Centre gives an average of 9.4 g of sugars per 15 g of chocolate sprinkles; the amount in your product and the quantity you use may differ.

    Compare the chocolate sprinkles based on the serving you actually plan to use.

  • Assuming a sourdough cracker is an allergen-free alternative to rusks

    The rye crispbreads reviewed contain gluten-containing cereals. Chocolate sprinkles may also contain allergens, and ingredients vary from one product to another.

    Before buying, read the allergen information on both the cracker and the chocolate sprinkles rather than relying on the product category.

Brands to consider

Jumbo

Worth considering if you’re looking for fresh sourdough bread to top with chocolate sprinkles.

  • Jumbo describes its sourdough loaves as being made with fresh sourdough starter and left to rise for more than 24 hours.
  • According to Jumbo, these sourdough loaves are only available in store, so bear that in mind if you leave deciding what to eat until late.

Leksands

A brand to look at if you want rye sourdough crispbread as a dry, crunchy base.

  • According to the product information, the variety described contains wholegrain rye flour and rye sourdough.
  • Crispbread isn’t the same as traditional rusks or fresh bread. Check the ingredients and allergen information on the exact pack.

Wasa

Worth considering if you want to compare rye sourdough crispbread using its nutritional information.

  • For Wasa Sourdough Rye, Jumbo’s product information lists 19 g of fibre and 1.2 g of salt per 100 g.
  • The product information lists gluten-containing cereals and the possible presence of other allergens. Check the latest packaging if that matters to your choice.

Products for your base and topping

Below you’ll find a sourdough rye cracker for your base and milk chocolate sprinkles for your topping. The cracker isn’t a traditional rusk, and you’ll need a separate base for the chocolate sprinkles.

Wasa Sourdough Rye Crackers, 235 g pack

Wasa Sourdough Rye Crackers, 235 g

A rye cracker for anyone who prefers chocolate sprinkles on a dry, crunchy base rather than fresh bread. This is crispbread, not traditional rusks. Check the latest packaging for gluten-containing cereals and other allergens.

View at Joybuy
Venz milk chocolate sprinkles, 400 g pack

Venz milk chocolate sprinkles, 400 g

Chocolate sprinkles for anyone who wants to choose their topping separately from their rusks, bread or crackers. This product isn’t the base for your snack, so decide on your own portion and check the latest allergen information on the pack.

View at Joybuy

Frequently asked questions

Is sourdough bread automatically wholemeal?

No. Sourdough and wholemeal describe different product characteristics. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; check the labelling and ingredients of the bread you buy.

Is sourdough bread always made with iodised baker’s salt?

No. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt. Check the label on the bread you’ve chosen or ask the baker what kind of salt was used; don’t rely on the word sourdough alone.

How should I store crispbread and chocolate sprinkles for a late-night snack?

Follow the instructions on each product’s packaging. The rye sourdough crispbreads described here say to store them in a dry place; check the storage instructions for the variety of chocolate sprinkles you buy, too.

Can I rely on the words rusk, cracker or chocolate sprinkles to tell me about allergens?

No. Check the latest allergen information for each product separately. The rye sourdough crispbreads described here contain gluten-containing cereals, while allergens in chocolate sprinkles can vary by brand and variety.