Cost-conscious stallholder
Wants to compare pack sizes and current prices per kilo when buying regularly, without assuming that a larger pack is automatically better value.
Who is this choice relevant to?
Stallholder serving customers quickly
Wants to refill the chocolate sprinkles less often during busy periods and keep rusks stored separately, dry and sealed.
Vendor focused on flavour and allergens
Wants to offer guests a choice of chocolate sprinkles and have allergen information available for the chosen combination when serving unpackaged food.
What should you look for when buying?
First decide whether you mainly want to offer a larger pack for everyday use or a particular flavour. Then consider how you’ll store the rusks and what information guests need when you serve them.
| What to consider | What to check before buying | Who is this important to? |
|---|---|---|
| Cost per serving | Compare the pack size and current price per kilo of your preferred chocolate sprinkles. | If I sell lots of the same portions, I want to assess my purchases on a like-for-like basis. This is the main priority for around 42% of consumers. |
| Serving quickly | Check the pack size and how you’ll keep opened chocolate sprinkles and rusks sealed. | When it’s busy, I don’t want to keep opening a new pack, and the rusks need to stay crisp. Around 33% of consumers give this the highest priority. |
| Flavour and allergens | Check the ingredients and allergens for each variety of both the chocolate sprinkles and the rusks. | I want to offer guests a choice of flavours and let them know about any allergens before they buy. This is the main concern for around 25% of consumers. |
Common mistakes
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Choosing based only on the brand or pack size
A larger pack doesn’t automatically mean better value for regular purchases.
For the varieties you’re considering, compare the current price per kilo, pack size and flavour.
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Overlooking allergens in the combination
The allergen information for the chocolate sprinkles doesn’t automatically apply to the rusks too. The Netherlands Food and Consumer Product Safety Authority says consumers must be given allergen information for unpackaged food.
Check the latest information on both packs and make sure guests can get it before they buy.
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Topping the rusks well before serving
The storage instructions for AH plain rusks recommend keeping them in a sealed tin after opening. Leaving them out doesn’t help keep them crisp.
Store opened rusks in a sealed container and, ideally, add the chocolate sprinkles only when they’re ordered.
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Assuming all rusks contain iodine
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. You therefore can’t assume it’s present in every rusk.
Check the label on the specific rusks or ask the baker which salt they use.
Brands to consider
Kiekeboe
ALDI own brand, including dark chocolate sprinkles in a 600 g pack.
- The pack of dark chocolate sprinkles contains more than the 380–400 g packs from the branded varieties mentioned here.
- Check the pack size of the milk variety separately: the available product information lists conflicting weights for it.
Jumbo
Own brand, including milk chocolate sprinkles in a 600 g pack.
- A good size for a stall that wants to serve several portions from one pack.
- Check the flavour you’ve chosen and the latest product information before buying.
De Ruijter
A brand offering chocolate sprinkles and other toppings; Jumbo lists, among other products, a 390 g pack of milk chocolate sprinkles.
- An option if you want to offer a particular branded variety.
- The pack mentioned contains less than a 600 g pack, so you’ll need to plan the quantity you need separately.
Venz
A brand offering milk chocolate sprinkles and flavoured varieties; the products shown here come in 380 g and 400 g packs.
- Offers different varieties if having a choice of flavours at your stall is important.
- Check the pack size and latest label for each variety; one Venz product doesn’t represent them all.
Mister Choc
Lidl lists a 600 g pack of Mister Choc dark chocolate sprinkles.
- A large pack for anyone looking to offer dark chocolate sprinkles.
- Lidl says this product is only available in store, so check with the shop where you plan to buy it.
Chocolate sprinkles for this purpose at Joybuy
These products include a 600 g pack for serving on several occasions, as well as smaller packs with milk or vanilla varieties. Choose the chocolate sprinkles separately from the rusks and check the latest labels for the combination you plan to serve.
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g'woon milk chocolate sprinkles with smileys, 600 g
For a stall that wants to serve several portions from one pack. If serving with rusks, check the allergens in both products.
Pack size: 600 g.
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Venz milk chocolate sprinkles, 400 g
For anyone wanting to offer a Venz milk chocolate variety. If you expect lots of orders, make sure you have enough packs and check the latest label.
Pack size: 400 g.
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Venz chocolate and vanilla-flavoured sprinkles, 400 g
For a stall that wants to offer a different flavour alongside regular milk chocolate sprinkles. Check the ingredients for this variety separately.
Pack size: 400 g.
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Venz Beer milk and vanilla-flavoured sprinkles, 380 g
For anyone wanting to serve a milk and vanilla-flavoured variety. Bear the smaller pack size in mind if you’re expecting to serve lots of portions.
Pack size: 380 g.
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Venz milk chocolate sprinkles, 380 g
For anyone wanting to serve this milk variety on rusks. Compare the pack size with your other chosen products and read the label before serving.
Pack size: 380 g.
Frequently asked questions
Do I need to provide allergen information when serving unpackaged rusks with chocolate sprinkles?
Yes. The Netherlands Food and Consumer Product Safety Authority says you must tell consumers about allergens in unpackaged food. Make sure guests can get information about both the rusks and the chocolate sprinkles you’ve chosen before they buy.
Can I use the allergen information for one flavour of chocolate sprinkles for all varieties?
No, check the latest label for each variety separately. For example, the product information for AH Hagelslag XL puur lists milk and lactose; this isn’t an allergen list for other chocolate sprinkles or for the rusks.
Do all rusks contain iodine from baker’s salt?
You can’t assume they do. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt, so check the label on the specific rusks or ask the baker.
When should I top the rusks before serving them at my stall?
Ideally, top the rusks only when they’re ordered if you want to serve them crisp. The packaging for AH plain rusks recommends storing them in a sealed tin after opening.