Who is this for?

Shopping for one and keen to avoid leftovers

You want to top one or a few rusks on Sinterklaas Eve without being left with an opened pack of chocolate sprinkles for ages. So start by comparing the total contents of small packs and portion boxes with how much you’ll actually use.

A fan of trying different flavours

You want to try different toppings on a few rusks without opening a large pack for every flavour. A mixed portion pack could be a good fit; just check which varieties it contains.

Careful label reader

You choose based on flavour, portion size, sugars, fats or allergens. The Netherlands Nutrition Centre does not include chocolate sprinkles in its Wheel of Five; for the ingredients and nutritional information of your chosen variety, always check the current label.

What should you look for when choosing?

First, decide how much chocolate sprinkles you want to use on and after Sinterklaas Eve. Then choose between a small total quantity, a selection of flavours or a specific variety whose label you want to compare.

What to consider What to check when buying Who should consider this?
Leftovers Check both the total weight and the number of portions; individual sachets don’t necessarily mean the whole box is small. If I’m only topping a few rusks, I don’t want to be left with lots of sprinkles. Around 42% of consumers would put minimising leftovers first.
Variety Check which toppings are included in a mixed pack and how many portions you get of each type. I want to top my rusks in different ways without opening several large packs. Around 33% of consumers would prioritise variety.
Flavour and label Compare the ingredients, allergens and nutritional information per portion for your chosen dark or milk chocolate variety. If flavour or a particular ingredient determines my choice, I want to read the label for that exact variety. Around 25% of consumers would put this first.

Common mistakes

  • Assuming ‘one portion’ means one sachet in the whole purchase

    Albert Heijn lists a De Ruijter pack with individual 20 g portions, sold as a box of 120 portions. That’s very different from buying one small pack for an evening.

    As well as the portion size, check the number of portions and the total weight on the pack.

  • Choosing a large pack without a plan for the rest

    A 600 g pack may contain far more than you’ll use on a few rusks. That’s not a problem if you plan to eat the sprinkles again later.

    Choose a total quantity that suits how much you’ll use after Sinterklaas Eve, not just on the night itself.

  • Not considering how much you sprinkle on each rusk

    The amount of chocolate sprinkles you use also affects the amount of sugars and fats on each rusk. The Netherlands Nutrition Centre describes chocolate sprinkles as a sweet topping that is not included in its Wheel of Five.

    Check the nutritional values per 100 g and, if provided, per portion. Bear in mind how much you actually use.

Brands to consider

De Ruijter

Worth considering if you’re looking for small portions or a mix of chocolate sprinkles and flakes.

  • According to Albert Heijn, De Ruijter Kleintjes contains eight portions.
  • A pack of individual portions can still be a large box: for example, the 20 g portions on offer are sold in boxes of 120.

Venz

Worth considering if you plan to keep using your chocolate sprinkles after Sinterklaas Eve.

  • Jumbo lists several Venz flavours and varieties.
  • Check the total contents if you’re looking for a small amount for one occasion.

Albert Heijn

A supermarket own brand and retailer of various chocolate sprinkle packs, including De Ruijter portion packs.

  • You can compare the contents of portion packs with those of standard packs.
  • Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the current label.

Jumbo

A supermarket own brand and retailer of both small topping packs and larger packs of chocolate sprinkles.

  • Jumbo lists Strooi Mini's as eight pieces with a total weight of 140 g.
  • A 600 g own-brand pack is better suited to repeated use than to topping a few rusks on one evening.

Mister Choc

An option for dark chocolate sprinkles if you’ll use a larger pack later on too.

  • Lidl Netherlands lists a 600 g pack of dark chocolate sprinkles.
  • That’s a lot for a few rusks; Lidl says this product is available in store.

Kiekeboe

An ALDI own brand to consider if you’re looking for dark chocolate sprinkles for repeated use.

  • ALDI lists a 600 g pack of dark chocolate sprinkles.
  • If minimising leftovers is your main concern, weigh up the total contents against how much you’ll use after Sinterklaas Eve.

Chocolate sprinkles at Joybuy

This 200 g pack of dark chocolate sprinkles is worth comparing with small portion boxes. If you’re topping a few rusks on Sinterklaas Eve, consider whether you’ll use the rest later.

De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles 200 g

If you want to sprinkle dark chocolate sprinkles on a few rusks, consider whether you’ll use the rest of this pack later.

Contents: 200 g.

If ingredients and allergens are important to your choice, check the current label.

View at Joybuy

Frequently asked questions

Which pack is right for a few rusks on Sinterklaas Eve?

First, compare the total contents with what you want to use that evening and afterwards. Albert Heijn lists De Ruijter Kleintjes as containing eight portions; by contrast, a pack labelled ‘one portion’ could be sold as a box of 120 individual portions.

Should I choose dark or milk chocolate sprinkles?

Choose the flavour you prefer and compare the ingredients and nutritional information for the specific varieties. Don’t assume that ‘dark’ on its own tells you how a product fits into your diet.

What should I check if allergens are important?

Read the ingredients and allergen information on the current pack for the exact variety you’ve chosen. A mixed box may contain different varieties, so check the information for each one too.

Does baker’s salt on a rusk tell me anything about the chocolate sprinkles?

No. Rusks and chocolate sprinkles are separate products, so a mention of baker’s salt on one label doesn’t describe the ingredients in the other. Check both labels if their ingredients matter to your choice.

How should I store chocolate sprinkles after Sinterklaas Eve?

Follow the storage instructions on the pack you’ve chosen. Jumbo says to store its milk chocolate sprinkles in a cool, dry place; check the label for any other variety.