Which size is right for you?

Host who wants to serve individual portions

For Christmas dinner, brunch or lunchboxes, you may want to set out toppings individually, rather than having everyone scoop from the same open pack. Albert Heijn lists sets of eight portions, including varieties with different types of sprinkles.

Family stocking up on chocolate sprinkles

If you mainly use chocolate sprinkles at home on rusks or bread, a larger pack may be more convenient than individual portions. Albert Heijn lists a 3-pack of 3 × 390 g, Jumbo a 600 g own-brand pack and Venz a 400 g pack.

Host who needs to check the ingredients

If any guests have a food allergy, the exact variety matters – not just the brand name or the flavour on the front. Albert Heijn and Jumbo’s product information lists ingredients including milk, lactose or soya in the varieties mentioned. Check the current packaging before serving.

What should you consider when choosing?

First decide whether you want to serve chocolate sprinkles in individual portions or from a shared pack. Then choose between unopened spare packs of the same flavour and one larger pack.

What to consider What to check Who it matters to
Serving individual portions Check the number of portions and the types of sprinkles: a set may include flakes as well as chocolate sprinkles. I want to set out toppings for each guest at Christmas dinner, or pack them individually in lunchboxes. Around 45% of consumers prioritise this convenience.
Stocking up for the table Compare the total quantity and number of packs: a 3-pack is different from one large pack. If I’m serving rusks with chocolate sprinkles on several occasions, I want enough in stock without having to portion it out. For around 33% of consumers, having enough in stock is the top priority.
Flavours and ingredients Read the ingredients and allergen information for each specific variety; don’t rely on the product photo alone to check a mixed set. I want to offer different flavours at the table and know which ingredients each guest will be given. Around 22% of consumers prioritise choice of flavour or checking the ingredients.

Common mistakes

  • Mistaking a 3-pack for individual portions

    The 3-pack of De Ruijter milk chocolate sprinkles listed by Albert Heijn contains three 390 g packs. De Ruijter Kleintjes, on the other hand, contains eight individual portions. Each format suits a different way of serving.

    First decide whether you need unopened spare packs or portions ready to hand out, then check the quantity in the set you’ve chosen.

  • Assuming ready-made rusks with chocolate sprinkles are available

    Jumbo lists its ready-made rusk with milk chocolate sprinkles as unavailable from its online range. So it’s not a reliable option for a planned Christmas dinner.

    Add plain rusks and chocolate sprinkles separately to your shopping list, unless a retailer currently offers the ready-made variety with product information.

  • Serving a mixed selection without reading the label

    The product information mentioned lists milk, lactose or soya in some varieties. If a set contains different types of sprinkles, check the ingredients on the exact pack.

    Read the label before buying and keep the packaging to hand when serving, so guests can check the ingredients for themselves.

Popular brands and supermarket own brands

De Ruijter

A brand to compare if you’re choosing between the same milk chocolate sprinkles in multiple packs and individual portions with a variety of toppings.

  • Albert Heijn lists a 3-pack of milk chocolate sprinkles at 3 × 390 g and De Ruijter Kleintjes with eight portions.
  • Check the latest retailer information for the 3-pack; Albert Heijn lists it as available in store only.

Jumbo

An own-brand option if you’re looking for a larger pack of chocolate sprinkles to share.

  • Jumbo lists its own-brand chocolate sprinkles in 600 g packs, including milk and dark varieties.
  • A large pack doesn’t portion out the chocolate sprinkles for each guest or lunchbox in advance.

Albert Heijn

An own-brand option if you want to set out different types of sprinkles in small portions.

  • According to Albert Heijn, AH Strooi mini's contains eight portions, with a total of 140 g of sprinkles.
  • Albert Heijn lists milk and lactose in this set; check the current packaging if ingredients matter to your guests.

Venz

A brand to consider if one standard pack of milk chocolate sprinkles suits you better than individual portions.

  • Jumbo lists Venz milk chocolate sprinkles in a 400 g pack.
  • Jumbo lists milk, soya and lactose in this variety; read the label on the pack you buy.

Lidl

A retailer to check if you’re looking for a single pack of De Ruijter milk chocolate sprinkles.

  • Lidl lists a 390 g pack.
  • Lidl lists this pack as available in store only; it is not a confirmed multipack.

Chocolate sprinkles for sharing

This Joybuy pack is a good fit if you’re serving one type of chocolate sprinkles alongside plain rusks. If you want to serve them individually to guests or pack them in lunchboxes, consider individual portions instead.

De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles, 390 g

A good choice for sharing if one type of chocolate sprinkles is all you need.

Quantity: 390 g. If any guests have a milk or soya allergy, check the ingredients on the exact pack.

View at Joybuy

Frequently asked questions

Can I rely on ready-made rusks with chocolate sprinkles for Christmas dinner?

Not the ready-made milk variety listed by Jumbo: it’s marked as unavailable from its online range. Buy the rusks and chocolate sprinkles separately if you’re planning your shopping around them, or check the latest product information with another retailer.

Which format is easy to serve to individual guests or pack in lunchboxes?

Choose a set with individual portions if you don’t want to divide them up yourself. Albert Heijn lists both De Ruijter Kleintjes and AH Strooi mini's with eight portions; check the types of sprinkles if you only want chocolate sprinkles.

What should I check if someone at the table has a food allergy?

Read the ingredients and allergen information on each specific pack before serving the chocolate sprinkles. The Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on the label; the product varieties mentioned here may list ingredients including milk, lactose or soya.

Does the type of chocolate sprinkles tell me whether the rusks contain baker’s salt?

No, your choice of chocolate sprinkles won’t tell you which salt was used in the rusks. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt; check the information for your chosen rusks if this matters to you.