What should you look for when choosing?
First decide whether you want to share the sprinkles at home or take them with you in individual portions. Then compare the pack sizes and labels that suit your needs.
| What to consider |
What to check before buying |
Who it matters to |
| Keeping a supply and sharing |
Check whether it contains three separate packs and look at the weight of each one. |
If several people in my household often eat the same chocolate sprinkles on rusks, I want a supply I can divide between separate packs. Around 33% of consumers put this need first. |
| One shared pack |
Compare the size of the large pack with how much you use, and check how to store it after opening. |
If I always use the same variety, I find one shared pack more practical than several separate ones. Around 25% of consumers prioritise this option. |
| Lunchboxes and portions |
Check the number of portions, the weight of each sachet and which types of sprinkles are in the box. |
For a lunchbox, I want to be able to pack a pre-measured sachet without transferring sprinkles from a large pack. This is the top priority for around 25% of consumers. |
| Ingredients and nutritional information |
Read the allergen information and compare sugars per 100 g and per intended portion. |
At breakfast, I want to know what the topping contains and how much of it I use. Around 17% of consumers prioritise this label information. |
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Frequently asked questions
When should you choose a 3-pack instead of one large pack?
A 3-pack is a good choice if you use the same chocolate sprinkles often and want to divide your supply between separate packs. For example, Albert Heijn lists De Ruijter Hagelslag Melk as 3 × 390 g. If you’d rather have one shared pack, check whether the size of a large pack suits how much you use.
Are individual portions handy for a lunchbox?
Yes, if you want to pack the sprinkles separately in a pre-measured portion. Albert Heijn lists De Ruijter Kleintjes as eight portions of 15 g or 20 g. Check the contents, though, as the box also includes other types of sprinkles.
Which allergens might milk chocolate sprinkles contain?
The milk varieties from De Ruijter and Venz described by Albert Heijn and Jumbo list milk, lactose and soya. Always check the ingredients and allergen information on the pack you buy.
What should you look for on the label when comparing the amount of chocolate sprinkles?
Compare the nutritional values per 100 g and the amount you use on a rusk. For chocolate sprinkles as a general category, the Netherlands Nutrition Centre gives 9,4 g of sugars per 15 g serving; values may vary between individual products.
Does bread or rusks always contain baker’s salt with added iodine?
No, don’t assume that it does. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. For packaged bread, read the label; for rusks, check the ingredients list of the product you’ve chosen.