What should you look for when choosing?
First decide what size rusk you want to serve, then choose the chocolate sprinkles. Assess the nutritional information and allergens for the combination as a whole.
| What to consider |
What to check when buying |
Who it matters to |
| A generous rusk base |
Check the size and product description. Don’t take ‘extra large’ or ‘robust’ to mean it has a measured load-bearing capacity. |
If I’m setting a generous breakfast table, I want a rusk that looks larger, without assuming it’s therefore less likely to break. This is the top priority for around 33% of consumers. |
| Flavour and presentation |
Choose between dark and milk chocolate sprinkles, and decide whether you want standard or larger pieces. |
If the chocolate sprinkles are to add a celebratory touch, I’d first choose the flavour and the look of the pieces. This is the main priority for around 27% of consumers. |
| Nutritional information |
Compare sugars and saturated fat per 100 g and per portion; check the fibre content of your chosen rusk. |
For a sweet breakfast, I want to know how much chocolate sprinkles are in a portion and what the rusk and topping are made from. This is the first consideration for around 20% of consumers. |
| Allergens |
Read the current ingredients and allergen information for both the rusks and the chocolate sprinkles. |
If I need to take allergens into account, I want to check both products before serving. This is the highest priority for around 20% of consumers. |
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Frequently asked questions
Should I check both the rusks and the chocolate sprinkles if I have an allergy?
Yes, check the current allergen information for both products. For example, Jumbo lists wheat and egg for its plain rusks, while Albert Heijn lists milk and soya for De Ruijter dark chocolate sprinkles. Other varieties may have different ingredients.
How should I store opened rusks for a later breakfast?
Store opened rusks in a cool, dry, dark place in a tightly sealed container, as recommended by the Netherlands Nutrition Centre. If you want to keep them crisp, add the topping shortly before serving.
How do I compare chocolate sprinkles for a Mother’s Day breakfast?
First choose your preferred flavour and size of pieces, then compare the nutritional information for the products in question per 100 g and per portion. The Netherlands Nutrition Centre classifies chocolate sprinkles as outside the Wheel of Five, so don’t make health claims about a celebratory topping.
Do all rusks contain iodised baker’s salt?
Don’t assume that a particular pack of rusks does. Check the ingredients list for your chosen variety, or ask the manufacturer which salt was used.