Families looking to limit their sugar intake
They compare the amount of sugars per 100 g of chocolate sprinkles and, when choosing a variety with polyols, also check the warning about excessive consumption.
Who is this choice relevant to?
Families stocking up
When breakfast and lunch are served often, pack size matters, as does whether the chosen chocolate sprinkles suit how the household uses them.
Families comparing the rusks too
For them, the ingredients, fibre and allergens in both the rusks and the chocolate sprinkles are part of the same decision.
What should you look for when choosing?
First decide which feature matters most for your family’s breakfast, then compare the information on the packaging of both the chocolate sprinkles and the rusks.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Sugars in chocolate sprinkles | Compare ‘of which sugars’ per 100 g and read the exact claim. Jumbo lists 7.7 g for Céréal Puur; Albert Heijn lists 43 g for AH Melk Minder Suiker. | If I want to limit sugars, I need to be able to see how much the product contains without mistaking ‘less sugar’ for sugar-free. Around 42% of consumers put this sugar figure first. |
| Pack size and stock | Compare the net weight with how much your household uses; a larger pack does not change the sugar content of the chocolate sprinkles. | For frequent breakfasts and lunches, I want a pack that suits how much we use. For around 33% of consumers, having a practical stock of food is the top priority. |
| Rusks and ingredients | Check the fibre and ingredients in the rusks, and read the allergen information for both products. | If not everyone at home can eat the same ingredients, I want to assess the rusks and chocolate sprinkles together. Around 25% of consumers prioritise this product combination. |
Common mistakes
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Reading ‘less sugar’ as ‘sugar-free’
Both the Céréal and AH varieties reviewed contain sugars. Their sugar-reduction claims do not mean they are sugar-free.
Read the claim on the packaging and also compare ‘of which sugars’ per 100 g.
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Overlooking the warning about polyols
The product information for Céréal Puur lists 40 g of polyols per 100 g and warns that excessive consumption may have a laxative effect.
Read the warning before deciding whether these chocolate sprinkles suit how your family will use them.
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Assessing only the chocolate sprinkles
Choosing a type of chocolate sprinkles tells you nothing about the ingredients in the rusks underneath. Allergens may also vary from product to product.
Check the nutrition information and ingredient lists for both products, especially if anyone at home needs to avoid certain ingredients.
Brands compared
Céréal
The pure chocolate sprinkles reviewed are an option if you want to compare the amount of sugars per 100 g.
- Jumbo lists 7.7 g of sugars and 10 g of fibre per 100 g for Céréal Hagelslag Puur.
- This variety still contains sugars and 40 g of polyols per 100 g. The product information warns that excessive consumption may have a laxative effect.
Albert Heijn
AH Hagelslag Melk Minder Suiker is a milk chocolate variety with an explicit comparison against AH Melk Hagelslag.
- According to Albert Heijn, this variety contains 30% less sugar than AH Melk Hagelslag.
- The nutrition information lists 43 g of sugars per 100 g; the variety contains milk and lactose and is not sugar-free.
Jumbo
The range reviewed includes standard own-brand chocolate sprinkles in 600 g packs.
- This pack size may suit households that use chocolate sprinkles more often.
- A standard large pack does not, in itself, mean it contains less sugar; check the nutrition information for the variety you choose.
De Ruijter
The pure chocolate sprinkles reviewed come in a 390 g pack.
- The pack size is clearly stated, making it easy to compare different pack formats.
- Joybuy’s product information lists 64 g of sugars per 100 g for De Ruijter Chocoladehagelslag Puur 390 g.
Kiekeboe / ALDI
The Kiekeboe Hagelslag Puur reviewed is a standard pure chocolate sprinkle product.
- ALDI lists a pack size of 600 g.
- Don’t judge this variety by its pack size if you’re looking to choose a product with less sugar; check the nutrition information on the product instead.
Mister Choc / Lidl
The Mister CHOC Hagelslag Puur reviewed is a standard pure chocolate sprinkle product.
- Lidl lists a pack size of 600 g.
- Check the sugar content on the label before choosing this variety if you’re looking to limit sugar.
Joybuy products on this topic
Related products coming soon.
Frequently asked questions
Are chocolate sprinkles labelled ‘less sugar’ sugar-free?
No. ‘Less sugar’ does not mean a product contains no sugars. Jumbo lists 7.7 g of sugars per 100 g for Céréal Hagelslag Puur, while Albert Heijn lists 43 g per 100 g for AH Hagelslag Melk Minder Suiker. So read the exact claim and the nutrition information for the variety you’re buying.
Why is there a warning on Céréal Hagelslag Puur?
The product information warns that excessive consumption may have a laxative effect. The variety reviewed contains 40 g of polyols per 100 g, including maltitols; bear this warning in mind when choosing for your household.
Which labels should I check for rusks with chocolate sprinkles?
Check the nutrition information, ingredients and allergens for both the rusks and the chocolate sprinkles. The high-fibre wholemeal rusks reviewed contain wheat, oats, barley and sesame, among other ingredients; AH Hagelslag Melk Minder Suiker contains milk and lactose.
Can I assume that rusks contain iodised baker’s salt?
No, don’t assume that a particular type of rusk contains iodised baker’s salt. The agreement published in the Government Gazette in 2008 describes efforts to encourage its use, but does not confirm which type of salt is in any individual product; check the ingredients list to find out.