Who is this choice relevant to?

Host catering for a large group

You want to have enough chocolate sprinkles for a shared breakfast or brunch table. The pack size helps you work out how many packs you’ll need.

Host looking to dress the table

You have a particular flavour, a familiar brand or an eye-catching sprinkle shape in mind, and might consider a smaller pack or several individual packs to get it.

Shopper checking ingredients

You’re buying for guests with different needs and want to check the ingredients, allergens and storage instructions on the label for each variety you choose.

What should you look for when choosing?

First, decide how much chocolate sprinkles you want to put out for the group. Then compare the flavour and presentation, and check the labels of your chosen varieties before buying.

What to consider What to check when buying Most relevant to
Pack size for the group Compare the net weight and decide whether one large pack or several smaller packs would suit your group. If there are lots of people at the table, I want to put out enough chocolate sprinkles without having to open another pack halfway through. Around 40% of consumers prioritise having enough in the pack.
Flavour and presentation Check the exact flavour, sprinkle shape and pack size; XXL sprinkles don’t automatically mean a larger pack. For a special brunch, I’d rather choose a flavour or eye-catching sprinkle shape with care, even if the pack is smaller. Around 30% of consumers prioritise this choice.
Ingredients and allergens Read the ingredients and allergen information on the exact pack, and follow the storage and use-by information provided. If guests need to be mindful of ingredients, I want to know what’s in each variety on the table. Around 30% of consumers prioritise checking this.

Common mistakes

  • Assuming a large pack is a ‘sharing bag’

    A 600 g pack contains more, but that doesn’t mean it comes in a separate bag or party-style packaging. A multipack may also consist of individual items.

    If the way it’s served matters for your table, check the product photo and packaging description.

  • Relying on the flavour name when it comes to allergies

    Allergens vary by variety. For example, Jumbo lists milk and soya among the allergens in Venz XXL milk sprinkles; the Jumbo milk chocolate sprinkles reviewed list milk.

    If a guest has a relevant allergy, check the current label on the exact pack you plan to serve.

  • Applying information about baker’s salt to chocolate sprinkles

    Information about iodine-containing baker’s salt in bread doesn’t tell you whether a variety of chocolate sprinkles contains iodine. The Netherlands Nutrition Centre says that bakers aren’t required to use baker’s salt, either.

    Check the rusks and chocolate sprinkles separately, using the information on each product’s own packaging.

Brands to consider

De Ruijter

A brand to consider if you’re looking beyond milk or dark chocolate sprinkles and are interested in a Specials variety or several individual packs.

  • Jumbo lists De Ruijter milk and dark chocolate sprinkles in 390 g packs. Albert Heijn lists a 3-pack of Specials Intens Puur.
  • Albert Heijn says that the 3-pack is delivered as individual items, not as one large pack.

Venz

A brand to consider if the sprinkle shape or a particular flavour matters more to you than getting the most in each pack.

  • The Venz XXL milk variety listed by Jumbo has extra-large sprinkles and contains 380 g.
  • For this specific variety, Jumbo lists milk, soya and lactose; check the label if this is relevant to your guests.

Jumbo

A supermarket own-brand option if you’re mainly looking for a pack with plenty in it for a shared breakfast.

  • Jumbo lists 600 g varieties of chocolate sprinkles, including milk and dark chocolate.
  • Even with a large pack, check the exact flavour and allergens; the milk chocolate variety reviewed lists milk.

Kiekeboe

An option if you’d like to serve a large pack of dark chocolate sprinkles.

  • ALDI Netherlands lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
  • The product information says it’s available to buy in ALDI stores; check the packaging and availability at the shop you’re buying from.

Mister Choc

An option if you’re looking for a large pack of dark chocolate sprinkles on a trip to Lidl.

  • Lidl lists Mister Choc dark chocolate sprinkles in a 600 g pack.
  • Lidl says this product is available in store only; check the information provided by your local shop.

Chocolate sprinkles for a shared breakfast on Joybuy

These products offer a choice between a 600 g pack and 380 g Venz varieties with different flavours or sprinkle shapes. Choose according to the amount you need and the presentation you have in mind. If any guests have allergies, always read the label for the exact variety.

g'woon milk chocolate sprinkles with smileys, 600 g

g'woon milk chocolate sprinkles with smileys, 600 g

The 600 g pack is a good fit for a table where several people will be having chocolate sprinkles; the smileys give this variety a distinctive look.

If any guests have allergies, check the ingredients and allergens on the packaging.

View on Joybuy
Venz Bear milk and vanilla chocolate sprinkles, 380 g

Venz Bear milk and vanilla chocolate sprinkles, 380 g

This 380 g milk and vanilla variety is a good choice if the flavour matters more to you than the size of a large pack.

If anyone has allergies, read the label for this specific variety.

View on Joybuy
Venz milk chocolate sprinkles, 380 g

Venz milk chocolate sprinkles, 380 g

This 380 g milk variety is a good fit for a breakfast where you’ve decided to go for a smaller pack.

Check the ingredients and allergens on the packaging before serving it to guests.

View on Joybuy
Venz XXL white chocolate sprinkles, 380 g

Venz XXL white chocolate sprinkles, 380 g

The 380 g white XXL variety is for anyone who’d like to add a different colour and sprinkle shape to the table.

The ingredient and allergen information for this product contradicts itself. Before buying, check the label for this exact variety, especially if any guests have allergies.

View on Joybuy

Frequently asked questions

Is a 600 g pack of chocolate sprinkles the same as a ‘sharing bag’?

No. The pack size alone doesn’t tell you anything about the packaging format. The Jumbo, ALDI and Lidl products mentioned come in 600 g packs; check the packaging if you have a particular way of sharing or serving them in mind.

What should I look out for if a guest has an allergy?

Read the current label for every variety you plan to serve. Jumbo lists milk and soya among the allergens in Venz XXL milk sprinkles, while the Jumbo milk chocolate sprinkles reviewed list milk. Don’t assume other varieties contain the same allergens.

Does information about iodine in baker’s salt tell me anything about chocolate sprinkles?

No. Information about baker’s salt in bread doesn’t determine the ingredients in chocolate sprinkles. Check the information on the rusk pack and the chocolate sprinkles pack separately. The Netherlands Nutrition Centre also says that bakers aren’t required to use baker’s salt.

How should I store chocolate sprinkles I’ve bought ahead of a brunch?

Follow the storage instructions and use-by date on your chosen pack. The Jumbo product information reviewed says to store the relevant varieties in a cool, dry place.