Choose a mix or small portions if visitors want to try different flavours. A larger pack of one flavour is better if you want to serve lots of identical portions. Choose bread or rusks separately from the sprinkles, and check the ingredients and allergens for each specific product combination.
Visitors want to choose between flavours and shapes, without everyone having to have the same sprinkles. According to the product listing at Albert Heijn, De Ruijter also offers packs with eight individual portions.
They want to serve chocolate sprinkles while offering a choice of white or wholemeal bread. According to the Voedingscentrum, wholemeal bread contains more fibre and nutrients than white bread; this says nothing about the nutritional value of the topping.
They want to know which ingredients are in both the topping and the base before buying or serving them. This needs extra attention when bread or rusks are sold loose at a stall.
First decide whether flavour choice, the bread or rusk base, or allergen information matters most for what you’re offering. Then choose the pack format and check the products you plan to serve together.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Flavour choice | Check which flavours and how many individual portions a mix actually contains. Choose one flavour if all the portions can be the same. | If visitors want to try something different, I don’t want to be stuck with just one flavour. For around 38% of consumers, that choice comes first. |
| Bread or rusk base | Check whether a product is labelled wholemeal; a dark colour or the word ‘brown’ doesn’t automatically mean it’s wholemeal. | I want to offer sweet toppings while giving visitors the option of a wholemeal base. The bread base is the main consideration for around 37% of consumers. |
| Allergen information | Read the label on the specific topping and base. If serving loose products, also ask for allergen information and whether serving utensils are shared. | When I’m serving or preparing food for others, I want to be able to check in advance which ingredients they’ll be getting. Around 25% of consumers give this check the highest priority. |
Different flavours in a mix may contain different ingredients. Albert Heijn lists milk, soya, wheat and cereals containing gluten among the allergens in De Ruijter Hagelfeest.
Use the allergen information on the specific pack, and don’t ask visitors to rely on the flavour name alone.
Colour alone doesn’t tell you whether bread is wholemeal. This distinction matters if you want to offer visitors a specifically wholemeal base.
Check the product description and, if you’re offering both white and wholemeal options, make it clear which is which.
According to the Voedingscentrum, baker’s salt contains added iodine, but bakers aren’t required to use it.
Read the label or ask the baker which salt they use if this is relevant to your choice.
A large pack of one flavour won’t offer a choice of different flavours. A mix or individual portions serves a different purpose.
Choose a pack that suits the number of identical portions you want to serve and the choice of flavours you want to offer visitors.
As well as chocolate sprinkles, it offers mixed varieties and packs of smaller portions.
A chocolate sprinkles brand with milk, dark and mixed varieties.
A brand to consider if you’re looking for one dark chocolate flavour in a larger pack.
These products offer different ways to serve rusks with sweet toppings: mixed chocolate sprinkles, a single dark chocolate flavour, flakes or wholemeal rusks as a separate base. Check the labels of the products you’re combining before serving.
Image unavailable
A mix of chocolate sprinkles for anyone who doesn’t want to choose just one flavour.
Image unavailable
A mix of chocolate sprinkles for visitors who want a choice of different flavours and shapes.
Image unavailable
An option if you’d like to serve flakes instead of chocolate sprinkles; bear in mind the different texture.
Image unavailable
A wholemeal rusk base that visitors can top as they choose.
Image unavailable
A single dark chocolate flavour for anyone serving lots of portions with the same topping, without a mix of flavours.
No. According to the Voedingscentrum, baker’s salt contains added iodine, but bakers don’t have to use it. Check the bread label or ask the baker which salt was used if this matters for your purchase.
You’re changing the bread base, not the topping. According to the Voedingscentrum, wholemeal bread contains more fibre and nutrients than white bread; chocolate sprinkles are still a sweet topping. If you choose wholemeal rusks, check the nutritional information for that specific product separately.
Check both the base and the topping, and ask for allergen information about the finished product before buying. The Netherlands Food and Consumer Product Safety Authority says consumers must also be given information about allergens present in non-prepacked products. If serving utensils are shared, ask how cross-contact is prevented.
No. Check each mix and any varieties within it separately. Albert Heijn lists milk, soya, wheat and cereals containing gluten for De Ruijter Hagelfeest. Always check the latest label for a different mix or a new pack.
