Anyone stocking up for breakfast and lunch
You’re buying rusks and chocolate sprinkles for several mealtimes. In that case, the pack size and how much you expect to use matter more than the size of the pack alone.
Who is this choice relevant to?
Households with different taste preferences
You’re choosing between options such as milk, dark or mixed flavours. For your chosen variety, check the ingredients, nutritional information and allergens on the pack too.
Anyone buying a separate gift or treat to share
You’d like to add some chocolate to your regular shop for visitors, as a thank-you or to share. That’s a different choice from a topping for rusks.
What should you consider when choosing?
First decide whether you’re buying a topping for rusks or chocolate for a separate occasion. Then compare the pack and the label information within your chosen product category.
Rusks with chocolate sprinkles
When: you’re restocking your breakfast or lunch cupboard at home.
Consider: buy the rusks and topping separately. A larger pack of sprinkles is most practical if you use them regularly.
Box of chocolates
When: you’re looking for chocolate to give as a gift or share.
Consider: a box of chocolates isn’t a substitute for sprinkles on rusks. If it’s an assortment, check the allergens for each product.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Stock and pack size | Compare the pack sizes of chocolate sprinkles with how much you use at home. For rusks, check the number of pieces and choose the variety you prefer. | If I regularly eat rusks with chocolate sprinkles, I want to know whether a larger pack suits how much I use. For around 44% of consumers, this is the most important factor when choosing. |
| Flavour and variety | Check whether you’re buying milk, dark or mixed chocolate sprinkles, and read the product name and ingredients for flavoured varieties. | If people at home have different preferences, I want to choose a flavour that suits them. Around 33% of consumers give flavour and variety the highest priority. |
| Nutritional information and allergens | Read the ingredients and allergen information on the current pack. Compare nutritional values per 100 g and, if shown, per portion. | If I need to take ingredients or my diet into account, I want to check the information for the exact pack I’m buying. This is the most important factor for around 23% of consumers. |
Common mistakes
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Planning to use a box of chocolates as a topping
A gift box or sharing pack isn’t the same as chocolate sprinkles on rusks. Assorted boxes may also contain different ingredients and allergens in each type of chocolate.
Add rusks and chocolate sprinkles to your shopping list separately. Include a box of chocolates if you’re also looking for something to give as a gift or share.
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Assuming average nutritional values apply to your chocolate sprinkles
According to the Netherlands Nutrition Centre, nutritional values can vary by brand. So an average value for chocolate sprinkles won’t tell you what’s in the variety you’ve chosen.
Check the nutrition table and ingredients list on the current pack, especially if sugar, fat, portion size or allergens are important to your choice.
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Expecting every rusk product to contain baker’s salt
The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. So don’t assume it’s used in rusks unless you have product-specific information.
If the type of salt used matters to your purchase, check the ingredients for the rusks you’re choosing.
Brands to consider
De Ruijter
A brand offering chocolate sprinkles and flavour mixes, for anyone looking beyond milk or dark varieties.
- Albert Heijn describes De Ruijter Hagelfeest as a mix of chocolate sprinkles and vanilla-flavoured sprinkles.
- Check the allergens for each variety. Information about Hagelfeest doesn’t automatically apply to other De Ruijter products.
Venz
A chocolate sprinkles brand for anyone comparing different chocolate flavours within the category.
- The range described by Jumbo includes milk chocolate sprinkles and flavoured varieties from Venz.
- Compare the ingredients and pack size of the specific variety, as these aren’t the same across the whole brand.
Jumbo
A supermarket own-brand option for anyone comparing rusks and chocolate sprinkles as separate cupboard staples.
- Jumbo lists chocolate sprinkles in several pack sizes.
- The ingredients and nutritional values of one Jumbo variety don’t automatically apply to other varieties or to rusks.
Kiekeboe
An ALDI brand to consider if you’re looking for a larger pack of dark chocolate sprinkles.
- ALDI Netherlands describes Kiekeboe dark chocolate sprinkles as a 600 g pack.
- Check the latest product information for ingredients and allergens before choosing this variety.
Mister Choc
A Lidl brand to consider if you’re looking for a dark chocolate sprinkles variety.
- Lidl Netherlands lists Mister Choc dark chocolate sprinkles in its range.
- Check the current pack for the nutritional information and allergens of your chosen variety.
Products for your shopping list
Below you’ll find chocolate sprinkles and rusks to choose separately for breakfast or lunch, plus a box of chocolates for a separate gift or sharing occasion. A box of chocolates isn’t a substitute for the topping.
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g'woon dark chocolate sprinkles, 400 g
An option if you’re looking for dark chocolate sprinkles for your breakfast cupboard. The pack contains 400 g; check the ingredients and allergens on the label.
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Venz milk chocolate sprinkles, 380 g
A good choice if milk chocolate sprinkles are on your shopping list. The pack contains 380 g; read the label if the ingredients or allergens matter to your household.
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De Ruijter Flake Feast flakes, 200 g
A different flavour option from regular milk or dark chocolate sprinkles. This 200 g pack contains flakes; check the ingredients for this variety on the label.
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Bolletje wholemeal rusks, 13 pieces
A base for breakfast or lunch, ready to top as you like. The pack contains 13 rusks; choose your chocolate sprinkles separately.
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Tony's Chocolonely chocolate gift pack, 288 g
A chocolate option for a separate gift or sharing occasion, not for use as sprinkles on rusks. The pack contains 288 g; check the allergen information if you’re sharing the chocolate with others.
Frequently asked questions
Can I use a box of chocolates instead of chocolate sprinkles on rusks?
A box of chocolates isn’t a direct substitute for chocolate sprinkles as a topping. Buy rusks and sprinkles for breakfast or lunch, and choose a box of chocolates separately as a gift or to share.
Are dark chocolate sprinkles automatically a healthier choice than milk chocolate sprinkles?
No. The label ‘dark’ doesn’t, by itself, tell you anything about the nutritional value. Compare the sugar and fat per 100 g and, if shown, per portion on the current packs of the varieties you’re considering.
Do rusks always contain baker’s salt?
Don’t assume they do. The Netherlands Nutrition Centre says bakers aren’t required to use baker’s salt. If the type of salt used matters to your choice, check the information for the specific rusk product.
Which allergens should I check in chocolate sprinkles or a box of chocolates?
Check the allergen information on the specific pack, as ingredients vary from product to product. Albert Heijn lists milk, soya and wheat, among other allergens, for De Ruijter Hagelfeest. Don’t assume this information applies to other chocolate sprinkles or boxes of chocolates.