Which pack size suits you?

For shared lunches

If you’re buying for several people or regular lunch occasions, a 600 g pack could be useful if everyone likes the same chocolate sprinkles. Jumbo lists sprinkles in this size; you can choose the rusks separately.

For lunch planners who like variety

If you don’t want to stick with one flavour for long, consider individual packs. Jumbo’s range includes varieties from De Ruijter and Venz in sizes of around 380–400 g.

For readers of ingredient and nutrition information

If fibre or allergens influence your choice, compare plain and wholemeal rusks, and check the label on your chosen chocolate sprinkles too. Information may vary by product and flavour.

What should you look for when buying?

First work out how many rusks you need, then choose a pack size of chocolate sprinkles that suits the number of lunches and the flavours you want. A large pack of sprinkles doesn’t include rusks.

What to considerWhat to checkWho it matters to
Pack size Compare the amount of chocolate sprinkles with the number of lunches planned; count the packs of rusks separately. For shared lunches, I want enough in the cupboard without having to open a new pack each time. This is the main consideration for around 33% of consumers.
Variety of flavours Check the flavour and decide whether one 600 g pack or smaller packs would suit you better. If people want different flavours, I’d rather not put out one large pack of a single variety. Variety is the main consideration for around 25% of consumers.
Nutrition information and allergens Compare the fibre content of the rusks per 100 g, and check the ingredients and allergens in both products you’ve chosen. When fibre or ingredients influence my choice, I want to be able to assess the two products separately. This is the top priority for around 25% of consumers.
Taking them with you and storage Check the storage instructions, and pack the rusks so they’re protected from moisture and breakage. For lunch on the go, I want the rusks to arrive whole and crisp. This practical consideration matters most to around 17% of consumers.

Common mistakes

  • Assuming a large pack of chocolate sprinkles is a complete lunch pack

    The 600 g packs listed by Jumbo and ALDI contain chocolate sprinkles, not rusks. According to its product page, Jumbo’s combined product is no longer available in that retailer’s online range.

    Choose the rusks and chocolate sprinkles separately for your lunch supplies.

  • Assuming every flavour has the same allergens

    Ingredients and allergens can vary between rusk and chocolate sprinkle varieties. For example, Albert Heijn lists milk and soya in De Ruijter Specials Intense Dark.

    Check the labels on the two packs you’re actually buying, even if you know the brand.

  • Choosing a large pack without considering how you’ll use it

    A 600 g pack works best when everyone likes the same flavour and you have plenty of occasions to use it. Smaller packs let you choose a different flavour with each purchase.

    Choose a size that suits the number of people eating and how often you serve chocolate sprinkles.

  • Confusing the topping with the rusk base

    Choosing wholemeal rusks doesn’t change the composition of the chocolate sprinkles. The Netherlands Nutrition Centre does not include chocolate sprinkles in the Wheel of Five.

    Assess the rusks and the topping separately, using the nutrition information and the amount you use.

Brands compared

De Ruijter

For anyone who wants to choose between flavours and pack sizes of chocolate sprinkles.

  • Jumbo lists 390 g packs of dark and milk chocolate sprinkles.
  • According to Albert Heijn, the 200 g Specials Intense Dark variety contains at least 52% cocoa solids, as well as milk and soya. Check the allergens for each variety.

Venz

For anyone looking for different chocolate sprinkle varieties in a standard pack size.

  • Jumbo lists 400 g packs of milk and dark chocolate sprinkles, among other varieties.
  • Check the ingredients and allergens on the packaging of your chosen variety.

Jumbo

For anyone who wants to choose chocolate sprinkles and rusks separately for their lunch supplies.

  • Jumbo lists 600 g packs of chocolate sprinkles and 13-piece packs of plain and wholemeal rusks.
  • According to the product page, Jumbo Rusks with Milk Chocolate Sprinkles is no longer available in its online range.

Kiekeboe (ALDI)

For anyone looking for a larger individual pack of dark chocolate sprinkles.

  • ALDI Netherlands lists 600 g packs of Kiekeboe dark chocolate sprinkles.
  • Rusks are not included in this pack.

ALDI / GOUD GEBAKKEN

For anyone choosing rusks for a lunch selection they’re putting together themselves.

  • ALDI Netherlands lists 13-piece packs of plain and wholemeal rusks under GOUD GEBAKKEN.
  • Choose the chocolate sprinkles separately and check the labels on both products.

Individual products for your lunch supplies

These Joybuy products are individual packs of chocolate sprinkles and wholemeal rusks. Choose a topping and rusk base that work together for your planned lunches; none of the chocolate sprinkle packs is a complete pack with rusks.

Venz milk chocolate sprinkles 400 g

Venz milk chocolate sprinkles 400 g

An individual pack of chocolate sprinkles for regular lunches when milk chocolate is the flavour you want. Pack size: 400 g; choose your rusks separately.

View at Joybuy
De Ruijter dark chocolate sprinkles 390 g

De Ruijter dark chocolate sprinkles 390 g

For lunch supplies when you prefer dark chocolate sprinkles. Pack size: 390 g; choose your rusks separately.

View at Joybuy
Venz Bear milk and vanilla chocolate sprinkles 380 g

Venz Bear milk and vanilla chocolate sprinkles 380 g

For anyone who wants to choose a milk and vanilla variety in a single pack. Pack size: 380 g; add rusks of your choice.

View at Joybuy
De Ruijter Intense Dark chocolate sprinkles 200 g

De Ruijter Intense Dark chocolate sprinkles 200 g

A smaller pack for anyone who wants to enjoy this dark variety alongside other lunch options. Pack size: 200 g; choose your rusks separately.

View at Joybuy
Bolletje wholemeal rusks, 13 pieces

Bolletje wholemeal rusks, 13 pieces

A wholemeal rusk base for several lunch occasions. The pack contains 13 rusks; choose your chocolate sprinkles separately.

View at Joybuy

Frequently asked questions

Can I buy rusks and chocolate sprinkles together as a ready-made pack?

For these lunch supplies, expect to buy separate packs. Jumbo says its Rusks with Milk Chocolate Sprinkles product is no longer available in its online range. A large pack of chocolate sprinkles doesn’t include rusks either.

When should I choose wholemeal rather than plain rusks?

Consider wholemeal if the fibre content of your rusk base matters to you. According to Jumbo’s nutrition information, the wholemeal rusks assessed contain 7.7 g of fibre per 100 g, compared with 3.1 g per 100 g for the plain rusks assessed. Check the nutrition information again if you choose a different pack.

How should I take rusks and chocolate sprinkles with me for lunch?

Pack the rusks so they’re protected, and add the chocolate sprinkles just before eating if you want to keep them crisp. Follow the storage instructions on both packs.

What should I consider if I eat chocolate sprinkles often?

Think about how much you use and check the nutrition information for your chosen variety. The Netherlands Nutrition Centre does not include chocolate sprinkles in the Wheel of Five; that alone doesn’t tell you everything about the overall nutritional content of your lunch.

Do all rusks contain iodine-rich baker’s salt?

You can’t assume that every rusk does. If iodine in the ingredients matters for your purchase, check the ingredients list on the specific pack rather than relying on a general statement about baker’s salt.