Anyone who regularly stocks up
If you often have chocolate sprinkles for breakfast or lunch, you’ll want to choose a pack size that will actually get used at home.
Who are these choices relevant to?
Anyone looking for a particular type of chocolate
Choose between milk, dark, white or a flavoured variety, rather than treating different types as interchangeable.
Anyone checking ingredients and allergens
Read the information on the pack you’ve chosen, even if you’re already familiar with another variety from the same brand. For example, Jumbo lists milk and soya in De Ruijter Puur.
What should you look for when choosing?
Choose the type of chocolate sprinkles you want on your rusks, then decide which pack size suits how much you use. Bread with a particular slice thickness is a separate choice.
| What to consider | What should you check? | Who is this most important for? |
|---|---|---|
| Pack size | Check the weight and consider whether you’ll use the pack before its best-before date. | If I often have chocolate sprinkles on rusks, I want a pack size that suits how much I use. For around 36% of consumers, pack size is the most important factor. |
| Type of chocolate | Check whether it’s milk, dark, white or a flavoured variety. | If I have a strong preference for dark or milk chocolate, I don’t want to pick up a different type by mistake. This choice of flavour comes first for around 29% of consumers. |
| Ingredients and allergens | Read the up-to-date information for the exact variety you’ve chosen. | If I’m buying for someone who needs to avoid certain ingredients, the information on the pack matters more than the brand name. For around 21% of consumers, this is their main concern. |
| Where it’s sold | Check whether the variety you want is available at your shop. | If you’re shopping for a particular variety sold by a specific retailer, you’ll want to know if it’s available there. For around 14% of consumers, availability comes first. |
Common mistakes
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Assuming allergens are the same across a brand
Ingredients can vary between varieties. Jumbo lists milk and soya in De Ruijter Puur; that doesn’t tell you what’s in every other type of chocolate sprinkles.
Whenever you buy a new pack, read the up-to-date ingredients and allergen information for the variety you’ve chosen.
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Thinking slice thickness or baker’s salt is a feature of chocolate sprinkles
Chocolate sprinkles are a topping, while slice thickness is a feature of sliced bread. The Netherlands Nutrition Centre also states that bakers aren’t required to use baker’s salt.
Choose your rusks, bread and chocolate sprinkles separately. To find out whether bread contains baker’s salt, check the ingredients list or ask the baker.
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Choosing a large pack without considering how much you’ll use
A 600 g pack won’t suit every household. Lidl lists Mister CHOC Puur 600 g as a product sold in store only.
Before choosing a larger pack to stock up, check its weight and best-before date, and whether it’s available at your shop.
Brands to consider
De Ruijter
A brand offering, among other things, dark and milk chocolate sprinkles.
- According to Jumbo, De Ruijter Puur 390 g contains at least 32% cocoa solids.
- The dark variety listed by Jumbo contains milk and soya; check the pack of the variety you buy.
Venz
A brand with a range of chocolate sprinkles and flakes.
- The range shown by Jumbo includes several flavours and shapes.
- Check the product name: chocolate sprinkles, flakes and flavoured varieties are different options.
Albert Heijn huismerk
Albert Heijn offers its own chocolate sprinkles, including a 600 g mixed pack and 400 g dark and milk varieties.
- There are different types and pack sizes to choose from.
- Check the type of chocolate and the pack size for each product.
Jumbo huismerk
Jumbo lists own-brand 600 g packs in milk, dark and duo varieties, among others.
- The range offers several types of chocolate in the same stated pack size.
- Milk, dark and duo are different flavours; check the variety on the pack.
Kiekeboe (ALDI)
ALDI lists Kiekeboe Hagelslag Puur in a 600 g pack.
- The product listing describes dark chocolate sprinkles made with Rainforest Alliance cocoa.
- This product information describes the dark variety, not every Kiekeboe type.
Mister CHOC (Lidl)
Lidl lists Mister CHOC Hagelslag Puur in a 600 g pack.
- The listed variety is clearly labelled as dark and 600 g.
- According to Lidl, this product is sold in store only; check availability at your local shop.
Products for rusks and bread
These Joybuy products include milk and dark chocolate sprinkles for rusks or bread. The milk chocolate flakes at the end are a different type of topping, not chocolate sprinkles; choose them only if you’re looking for flakes.
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Venz milk chocolate sprinkles, 400 g
For anyone who wants milk chocolate sprinkles on rusks and is looking for a 400 g pack. Check the latest ingredients and allergen information on the pack.
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g'woon milk chocolate sprinkles with smileys, 600 g
For anyone looking for milk chocolate sprinkles with smileys who can use a 600 g pack. When you buy it, read the ingredients and allergen information for this variety.
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Venz milk chocolate sprinkles, 380 g
A Venz variety for anyone looking for milk chocolate sprinkles as a topping and a 380 g pack. Check the ingredients and allergens for the pack you choose.
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De Ruijter Intense dark chocolate sprinkles, 200 g
For anyone specifically looking for dark chocolate sprinkles in a 200 g pack. This is a different variety from De Ruijter Puur 390 g; check the ingredients for this pack separately.
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g'woon milk chocolate flakes, 300 g
For anyone who wants flakes on rusks or bread instead of chocolate sprinkles. This pack contains 300 g of milk chocolate flakes; check the ingredients for this variety.
Frequently asked questions
Do all chocolate sprinkles contain milk and soya?
It depends on the product. Jumbo’s listing for De Ruijter Puur names milk and soya, but that doesn’t tell you anything about every other variety. So check the latest ingredients and allergen information on the pack you choose.
Is iodised baker’s salt required in all bread?
No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. To find out whether a particular loaf contains it, read the ingredients list or ask the baker; this question about bread has nothing to do with the ingredients in chocolate sprinkles.
Does ‘medium sliced’ have anything to do with chocolate sprinkles?
No, slice thickness describes sliced bread, not chocolate sprinkles. Choose chocolate sprinkles based on type, ingredients and pack size, and consider the bread or rusks you’ll eat them on separately.