Who is this choice relevant to?

Those keeping an eye on quantities

You decorate biscuits regularly or enjoy sprinkles on rusks, and want to choose a pack size you’ll actually use.

Biscuits decorators

You use chocolate sprinkles as a finishing touch and want to know when to add them and what to use as a base to help them stick.

Those checking ingredients and allergens

You’re buying for someone who needs to avoid milk, lactose or soya, so you check the exact packaging before using the sprinkles.

What should you look for when choosing?

First, decide whether you need the sprinkles just to decorate biscuits once or whether you’ll also use them on rusks. Then choose a pack size, check how to finish the biscuits and read the label.

What to consider What to look for Who it matters to
Pack size Compare the weight in grams and consider whether you’ll also use the pack on rusks or for another baking session. If I decorate biscuits often, I want enough sprinkles at home without choosing a quantity that doesn’t suit how I use them. For around 36% of consumers, quantity comes first.
Finishing the biscuits Check whether your recipe calls for a base to help the sprinkles stick and whether the biscuits need to cool before decorating. I want the sprinkles to stay on my biscuits as a visible finishing touch; around 29% of consumers prioritise this decorating need.
Ingredients and allergens Read the ingredients and allergen information on the exact pack, even if you’re buying it again. If milk, lactose or soya are relevant to my household, I want to know what’s in this variety before using it. For around 21% of consumers, this check is their main concern.
Portion size for regular use Compare how much you use with the pack size and check the nutritional information for your chosen variety. If I also regularly put sprinkles on rusks, I want to take the amount I use each time into account. Around 14% of consumers prioritise this everyday use.

Common mistakes

  • Choosing a large pack without considering how you’ll use it

    A larger pack isn’t necessarily right for someone who only needs sprinkles for one baking session.

    Before you buy, think about whether you’ll also use the sprinkles on rusks or for future bakes, and choose a quantity to suit.

  • Mixing sprinkles into biscuit dough without checking the recipe

    Lidl’s biscuit recipe uses sprinkles as a finishing touch after the biscuits have cooled, not as a substitute for an ingredient in the dough.

    If you want to bake sprinkles into the biscuits, use a recipe that specifically calls for this. To decorate them after baking, follow the instructions in your recipe for the base to help the sprinkles stick.

  • Relying on an allergen list you read earlier

    Allergens listed vary by product, and a familiar brand doesn’t tell you what’s in the exact pack you’re using.

    If you have a relevant allergy or intolerance, check the ingredients and allergens on the pack, even if you’ve bought the product before.

Brands to consider

Jumbo

Jumbo’s range includes the 600 g pack of Chocolade Hagelslag Melk covered in this article.

  • According to Jumbo’s product information, this milk variety contains at least 20% cocoa solids.
  • Milk is listed as an allergen for this variety; check the label on your chosen pack before use.

Kiekeboe

Kiekeboe is an ALDI Netherlands own-brand range that includes milk, dark and mixed chocolate sprinkles.

  • ALDI Netherlands lists a 600 g pack of Kiekeboe milk chocolate sprinkles.
  • Check the ingredients and allergens on the exact pack before using this variety.

De Ruijter

The De Ruijter milk chocolate sprinkles covered in this article come in a 390 g pack; the product page also suggests using them in bakes.

  • Albert Heijn states that this variety contains at least 20% cocoa solids.
  • The product page lists lactose, milk and soya. If you have a relevant allergy or intolerance, check the label on the exact variety.

Venz

The 400 g pack of Venz milk chocolate sprinkles covered in this article is also suggested for cupcakes on the product page.

  • Albert Heijn states that this variety contains at least 20% cocoa solids.
  • The product page lists lactose, milk and soya; check the label before using the sprinkles.

Chocolate sprinkles and flakes at Joybuy

This selection includes chocolate sprinkles and milk chocolate flakes in a range of pack sizes. For decorating biscuits, follow your recipe; for rusks, the product type and quantity you want are the main things to consider.

Venz milk chocolate sprinkles, 400 g

Venz milk chocolate sprinkles 400 g

A milk chocolate variety to consider if you’d also like to use sprinkles on bakes or cupcakes; compare these uses with your own biscuit recipe.

Pack size: 400 g. The product description lists lactose, milk and soya; if you have a relevant allergy or intolerance, check the label.

View at Joybuy
De Ruijter milk chocolate flakes, 200 g

De Ruijter milk chocolate flakes 200 g

For anyone looking for flakes rather than sprinkles as a topping; the product description mentions bread and cupcakes, among other uses.

Pack size: 200 g. The ingredients information lists milk, soya and lactose; if you have a relevant allergy or intolerance, read the label on the exact pack.

View at Joybuy
De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

A dark variety if you’d like to use this type of product as a topping; the description suggests using it on cupcakes.

Pack size: 390 g. The product description states that it contains at least 52% cocoa solids and lists milk, soya and lactose in the allergen information. Check the label on the exact pack.

View at Joybuy
g'woon milk chocolate sprinkles with smiley faces, 600 g

g'woon milk chocolate sprinkles with smiley faces 600 g

For anyone looking for sprinkles with smiley faces; the product description suggests using them on biscuits and to decorate cakes. Follow your chosen recipe when using them on biscuits.

Pack size: 600 g. Check the ingredients and allergens on the exact pack before using the sprinkles.

View at Joybuy

Frequently asked questions

Can I use chocolate sprinkles to decorate biscuits?

Yes, as a finishing touch after baking: in Lidl’s recipe, the biscuits are left to cool completely before being decorated with chocolate spread and sprinkles. If you want to mix sprinkles into the dough or bake them in, follow a recipe that specifically says to do so.

Which allergens should I check in milk chocolate sprinkles?

Check the allergens for the exact variety on the packaging. According to Albert Heijn, the Venz and De Ruijter milk varieties covered in this article list lactose, milk and soya; the Jumbo milk variety covered here lists milk. Don’t assume the same applies to other varieties.