What should you look for when choosing?
When choosing plain chocolate sprinkles for rusks, first work out which allergens you need to avoid. Then compare cocoa, sugars and sweeteners; assess the ingredients in the rusks separately.
| What to consider |
What to check before buying |
Who it matters to |
| Allergens |
Read the ingredients, allergen information and any ‘may contain’ warning on the specific pack. |
If I need to avoid an allergen, I want to know whether this particular variety meets my requirements. For around 40% of consumers, finding a match for their allergen requirements comes first. |
| Cocoa and flavour preferences |
Compare the stated cocoa content only once the allergen information meets your needs. |
I’m looking for sprinkles with more cocoa, but I don’t want to skip the allergen check to get them. Around 30% of consumers say that choosing the cocoa content is their top priority. |
| Sugars and sweeteners |
Compare sugars and polyols per 100 g, and read any sweetener warnings. |
When comparing toppings, I focus on their sugars and sweeteners as well as the allergens. This comes first for around 20% of consumers. |
| Packaging and base |
Check the current packaging for both the sprinkles and the rusks; only consider information about baker’s salt for the bread it relates to. |
I want to be sure I’m checking the right version sold by the retailer and the right rusks, rather than relying on different packaging. For around 10% of consumers, checking the specific product is the top priority. |
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Frequently asked questions
Does ‘plain’ mean chocolate sprinkles contain no milk or soya?
No. ‘Plain’ does not mean that chocolate sprinkles are free from milk or soya. The product information reviewed from Albert Heijn and Jumbo lists milk in AH, De Ruijter and Venz products; De Ruijter and Venz also list soya. Céréal lists soya and may contain milk. Always read the label on the specific pack.
Where can I find the allergen information for prepacked chocolate sprinkles?
Check the ingredients list and allergen information on the packaging. The Netherlands Food and Consumer Product Safety Authority explains that 14 allergens must be declared on food labels. Compare the information on the pack with the allergen you need to avoid.
Can I ignore a ‘may contain’ warning?
Don’t treat ‘may contain’ as an ingredient, but don’t ignore the warning if you have a relevant allergy. Consider the substance listed in line with the advice for your allergy; if you’re unsure what the warning means, ask for more information about the exact product.
Does chocolate sprinkles information tell me anything about iodine from baker’s salt?
No. Information about baker’s salt in bread doesn’t tell you anything about the sprinkles on your rusks. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. Check the ingredients in the rusks separately; don’t assume they’re the same as those in the topping.
How can I compare Lidl chocolate sprinkles if I need to avoid allergens?
Check the packaging for the exact variety or ask Lidl for product-specific information. Lidl says that it does not provide an online list of ingredients, allergens or nutritional values for its food products. Only choose the product once you can check the relevant allergen information.