Who are these options relevant to?

Shoppers avoiding milk or lactose

Plain chocolate sprinkles are not automatically milk-free. The product information from Albert Heijn and Jumbo lists milk in the AH, De Ruijter and Venz varieties reviewed; Céréal says that its product may contain milk. Check the packaging against the ingredients you need to avoid.

Shoppers avoiding soya

The De Ruijter, Venz and Céréal varieties reviewed list soya. The online ingredient information for AH Hagelslag Puur lists milk and lactose, but not soya. Check the current packaging for this variety too before choosing it.

Fans of a higher cocoa content

De Ruijter Specials Intens Puur states a minimum cocoa solids content of 52% and 43 g of sugars per 100 g. The standard De Ruijter variety reviewed states a minimum cocoa content of 32% and 64 g of sugars per 100 g. This comparison is only useful when choosing if the allergen information for both varieties meets your requirements.

What should you look for when choosing?

When choosing plain chocolate sprinkles for rusks, first work out which allergens you need to avoid. Then compare cocoa, sugars and sweeteners; assess the ingredients in the rusks separately.

What to consider What to check before buying Who it matters to
Allergens Read the ingredients, allergen information and any ‘may contain’ warning on the specific pack. If I need to avoid an allergen, I want to know whether this particular variety meets my requirements. For around 40% of consumers, finding a match for their allergen requirements comes first.
Cocoa and flavour preferences Compare the stated cocoa content only once the allergen information meets your needs. I’m looking for sprinkles with more cocoa, but I don’t want to skip the allergen check to get them. Around 30% of consumers say that choosing the cocoa content is their top priority.
Sugars and sweeteners Compare sugars and polyols per 100 g, and read any sweetener warnings. When comparing toppings, I focus on their sugars and sweeteners as well as the allergens. This comes first for around 20% of consumers.
Packaging and base Check the current packaging for both the sprinkles and the rusks; only consider information about baker’s salt for the bread it relates to. I want to be sure I’m checking the right version sold by the retailer and the right rusks, rather than relying on different packaging. For around 10% of consumers, checking the specific product is the top priority.

Common mistakes

  • Assuming ‘plain’ means free from milk or soya

    The plain chocolate sprinkle varieties reviewed list various allergens, including milk and soya. A flavour name doesn’t tell you whether a product is suitable if you need to avoid a particular allergen.

    Before buying, compare the ingredients and allergen information on the specific pack with your requirements.

  • Assuming a higher cocoa content means fewer allergens

    De Ruijter Specials Intens Puur states a higher cocoa content than the standard variety reviewed, but it also contains milk and soya.

    Use cocoa content as a secondary consideration, after checking the allergens.

  • Looking only at sugars in a sweetener variety

    Céréal Hagelslag Puur lists 7.7 g of sugars and 40 g of polyols per 100 g. The product contains soya, may contain milk and carries a warning that excessive consumption may have a laxative effect.

    As well as the nutritional information, read the ingredients, allergen information and warnings on the packaging.

  • Treating online information as the definitive label

    Product ingredients can change. Lidl also says that it does not provide an online list of ingredients, allergens or nutritional values for its food products.

    Check the pack when you buy it, or ask for information about the exact variety before checking it against your allergy requirements.

Relevant brands and product ranges

De Ruijter

The standard variety reviewed and Specials Intens Puur offer a direct comparison of cocoa content and nutritional information.

  • Product information from Jumbo and Albert Heijn states a minimum cocoa content of 32% and 64 g of sugars per 100 g for the standard variety reviewed, compared with a minimum cocoa content of 52% and 43 g of sugars per 100 g for Specials Intens Puur.
  • Both varieties reviewed list milk and soya. Check the allergen information on each pack for any additional details.

Venz

Venz Puur Chocolade Hagelslag is a standard variety reviewed, with a minimum cocoa solids content of 32%.

  • The stated cocoa content makes it possible to compare this product with the more intense variety reviewed.
  • According to Jumbo’s product information, this Venz variety contains milk and soya and may contain lactose.

Albert Heijn

AH Hagelslag Puur is a supermarket own-brand variety reviewed, sold in a 600 g pack.

  • Albert Heijn’s product information states a minimum cocoa content of 32% and describes this variety as gluten-free.
  • The same product information lists milk and lactose; the gluten-free label does not mean it is suitable for people with a milk allergy.

Jumbo

Jumbo’s product information provides product-specific details for the varieties reviewed, including those from De Ruijter, Venz and Céréal.

  • This makes it possible to compare the ingredients and allergens of those specific varieties individually.
  • For your final decision, use the current information on the packaging of the product you’re buying.

Céréal

The Céréal Hagelslag Puur variety reviewed contains maltitol and has a different stated sugar and polyol content from the standard De Ruijter variety reviewed.

  • According to Jumbo’s product information, Céréal lists 7.7 g of sugars and 40 g of polyols per 100 g.
  • This variety contains soya, may contain milk and carries a warning about a possible laxative effect if consumed in excess.

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Frequently asked questions

Does ‘plain’ mean chocolate sprinkles contain no milk or soya?

No. ‘Plain’ does not mean that chocolate sprinkles are free from milk or soya. The product information reviewed from Albert Heijn and Jumbo lists milk in AH, De Ruijter and Venz products; De Ruijter and Venz also list soya. Céréal lists soya and may contain milk. Always read the label on the specific pack.

Where can I find the allergen information for prepacked chocolate sprinkles?

Check the ingredients list and allergen information on the packaging. The Netherlands Food and Consumer Product Safety Authority explains that 14 allergens must be declared on food labels. Compare the information on the pack with the allergen you need to avoid.

Can I ignore a ‘may contain’ warning?

Don’t treat ‘may contain’ as an ingredient, but don’t ignore the warning if you have a relevant allergy. Consider the substance listed in line with the advice for your allergy; if you’re unsure what the warning means, ask for more information about the exact product.

Does chocolate sprinkles information tell me anything about iodine from baker’s salt?

No. Information about baker’s salt in bread doesn’t tell you anything about the sprinkles on your rusks. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory. Check the ingredients in the rusks separately; don’t assume they’re the same as those in the topping.

How can I compare Lidl chocolate sprinkles if I need to avoid allergens?

Check the packaging for the exact variety or ask Lidl for product-specific information. Lidl says that it does not provide an online list of ingredients, allergens or nutritional values for its food products. Only choose the product once you can check the relevant allergen information.