What should you look for when choosing?
When choosing rusk with chocolate sprinkles to enjoy with coffee on the go, first consider whether you’ll be able to prepare it where you’re going. Pack size and label information only become deciding factors after that.
| What to consider |
What to check before buying |
Who it matters to |
| Ready to eat |
Check whether the product is individually wrapped and can be eaten without preparation; a pack of sprinkles isn’t a snack bar. |
If I don’t have anywhere to eat during my journey, I want something with my coffee that I can enjoy without any preparation. For around 42% of consumers, being able to eat something straight away would be the main consideration. |
| Portion size and supply |
Check the net weight and whether the pack contains individual portions. |
If I have a regular place for my coffee break, I don’t want to store or carry more chocolate sprinkles than I need. Having a small supply would be the main priority for around 33% of consumers. |
| Ingredients and nutritional value |
Read the allergen and nutritional information for the exact variety. Compare values per 100 g and, where provided, per portion. |
If an ingredient is important to my choice, I want to know exactly what’s in this pack. For around 25% of consumers, ingredients or nutritional value would be the top priority. |
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Frequently asked questions
Are rusk and chocolate sprinkles available as an individually wrapped snack bar?
The chocolate sprinkles listed by Jumbo, ALDI Netherlands and Lidl Netherlands are sprinkle-on bread toppings, not complete rusk bars. If you want something to eat straight away during your journey, check that the product is actually individually wrapped and ready to eat.
How should I store chocolate sprinkles for a coffee break?
Follow the storage instructions on the pack you buy. For De Ruijter Hagelslag Mix Puur en Vanille, Jumbo advises storing it in a cool, dry place. If you’re taking loose sprinkles with you for a coffee break, make sure the pack stays closed.
Are the allergens and nutritional values the same for all chocolate sprinkles?
No, check the information for the exact variety. According to Jumbo, De Ruijter Hagelslag Mix Puur en Vanille 390 g contains milk, cereals containing gluten, soya and wheat, and lists 72 g of sugars per 100 g. Don’t assume these details apply to other varieties.
How can I check whether rusk contains salt with added iodine?
Check the ingredients on the specific rusk and topping you’re buying. Don’t rely on the product name alone to find out what kind of salt has been used; the Voedingscentrum points out that bakers don’t always use baker’s salt.