Brunch hosts and stock-up shoppers
If you’re shopping for several people, compare the pack size with the stated number of portions. For example, Jumbo lists 30 portions of 20 g for its 600 g pack of milk chocolate sprinkles.
Who is this relevant to?
People sharing who want a choice of flavours
If not everyone wants the same topping, individual flavours and portions are worth considering. According to Albert Heijn, De Ruijter Kleintjes contains eight portions of assorted chocolate sprinkles, chocolate flakes and fruit sprinkles.
Shoppers checking ingredients
If you have an allergy or prefer a particular type of rusk, check the labels on both products. The ingredients in chocolate sprinkles and rusk vary between products and, in a variety pack, sometimes between individual portions too.
What should you look for when choosing?
First decide how much chocolate sprinkles you need and whether you want one flavour or a selection. Then check the rusk and the nutritional information for the combination. If you’re topping up your supplies at a chemist, check in advance that both products are available there.
| What to consider | What to check when buying | Who should pay particular attention? |
|---|---|---|
| Quantity for sharing | Compare the net weight and stated number of portions with the number of people and how much you expect to use. | For a brunch, I want enough of one chosen flavour without being left with a large amount. Around 36% of consumers prioritise having enough in stock. |
| Choice of flavours | Check which varieties are included and how many individual portions the mix actually contains. | If guests want different toppings, I prefer flavours that I can divide between them. For around 21% of consumers, variety is their main requirement. |
| Rusk and allergens | Read the ingredients and allergen information for both the rusk and the chocolate sprinkles. If you’re buying a variety pack, check each item. | If I need to watch out for certain ingredients, I want to know whether the whole combination is suitable. This is the main priority for around 14% of consumers. |
| Portion size and nutritional value | Compare the portion size with how much you use, and check the sugars and saturated fat per portion. | If I eat this regularly, I want to be able to decide how much chocolate sprinkles to have on each rusk. Around 29% of consumers prioritise this consideration. |
Common mistakes
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Assuming a large pack is automatically a sharing pack
A 600 g pack tells you how much it contains, not how it is packaged or whether it has been divided into portions in advance.
If you’re planning to share the topping, check the net weight, packaging and any portion information separately.
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Assuming ‘dark’ or ‘wholemeal’ means allergen-free
Venz Puur, as listed by Jumbo, contains milk and soya. Bolletje Vezelrijk boeren beschuit, as listed by Albert Heijn, contains, among other things, cereals containing gluten and sesame. So these product names don’t replace an allergen check.
Read the current label on the exact rusk and chocolate sprinkles you’re buying, including any warnings about traces.
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Assuming all rusks contain iodised baker’s salt
The fact that iodine can be added to baker’s salt doesn’t tell you which salt was used in a particular rusk.
If iodine is relevant to your choice, check the ingredients list or ask the manufacturer about that rusk.
Brands to consider
De Ruijter
Jumbo lists a 390 g pack of regular chocolate sprinkles; Albert Heijn also lists Kleintjes, with eight individual portions.
- The Kleintjes variety pack offers different types of chocolate sprinkles, chocolate flakes and fruit sprinkles for people with varying tastes.
- Check the ingredients and allergens for each item in the mix. A variety pack of individual portions is also different from one large pack for stocking up.
Venz
Venz offers several varieties of chocolate sprinkles; Jumbo lists Venz Puur in a 400 g pack.
- For Venz Puur, Jumbo states that it contains at least 32% cocoa solids.
- The same variety lists milk and soya as allergens. Don’t assume other Venz varieties have the same ingredients.
Jumbo
Jumbo lists milk and dark chocolate sprinkles in 600 g packs.
- For Jumbo Chocolade Hagelslag Melk 600 g, the product information lists 30 portions of 20 g.
- For this milk chocolate variety, Jumbo lists 13,6 g of sugars and 2,0 g of saturated fat per portion. Check the nutritional information for the variety you choose.
Kiekeboe
ALDI lists Kiekeboe dark chocolate sprinkles in a 600 g pack.
- ALDI’s product information mentions Rainforest Alliance cocoa for this dark variety.
- Check availability at the shop where you plan to buy it.
Mister Choc
Lidl lists Mister Choc Hagelslag puur in a 600 g pack.
- The pack size makes it worth comparing if you want to provide several people with the same type of topping.
- Lidl states that this product is only available in store. Check the label there too for ingredients and nutritional information.
Toppings and rusk
These products show three ways to enjoy rusk with chocolate sprinkles: a 600 g pack of milk chocolate sprinkles, a smaller 400 g pack and rusk as a separate base. Decide how much topping you need, and check both packs if you’re using them together.
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g'woon milk chocolate sprinkles with smiley faces, 600 g
This pack could work for a shared breakfast if one type of milk chocolate sprinkles is enough.
Pack size: 600 g. Check the portion information if you want to divide the pack up in advance, and read the current label if you have allergies.
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Venz milk chocolate sprinkles, 400 g
This smaller pack could suit you if you want milk chocolate sprinkles without choosing a 600 g pack.
Pack size: 400 g. If the values per portion matter to your choice, check the current nutritional information on the pack, and check the label if you have allergies.
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Bolletje Dark wholemeal rusk, 10 pieces
This wholemeal rusk is a separate base for enjoying chocolate sprinkles.
Pack size: 10 pieces. Choose your chocolate sprinkles separately and check the ingredients and allergens in both products.
Frequently asked questions
Is 600 g of chocolate sprinkles enough for a brunch?
Yes, if several people want the same type and you’ll use the contents before the best-before date. For its 600 g pack of milk chocolate sprinkles, Jumbo lists 30 portions of 20 g. For another product, check its own portion information and storage instructions.
Are individual portions easier for sharing chocolate sprinkles?
Individual portions make it easier to divide them up in advance, but you don’t need them if you’re happy to portion out a large pack yourself. Albert Heijn lists De Ruijter Kleintjes as containing eight portions in different varieties. If allergens are a concern, check the ingredients in each item.
What should I look for in the nutritional information for chocolate sprinkles?
Pay particular attention to the stated portion size and compare it with how much you use. Check the sugars and saturated fat per portion too. According to the Netherlands Nutrition Centre, chocolate sprinkles are high in sugar and saturated fat; the exact values depend on the product and portion size.
Does all rusk contain iodised baker’s salt?
You can’t tell from the type of product alone. Check the ingredients list for the specific rusk, or ask the manufacturer which salt was used if iodine is relevant to your choice.