Choose small, easy-to-sprinkle portions if guests will be decorating individual treats. Opt for a larger pack if you’re preparing lots of rolls or desserts and can portion the sprinkles yourself. Don’t choose a squeeze bottle based on its shape alone: check that the opening is suitable for dry sprinkles and keep the product information available.
Would you like to divide the sprinkles into small portions in advance, or let guests sprinkle them individually? Albert Heijn describes De Ruijter Kleintjes as small portion packs, suitable for decorating cupcakes, among other things.
If you’re using sprinkles for lots of rolls or desserts, a larger pack means you won’t need to top up as often. Jumbo and ALDI stock packs ranging from 390 to 600 g, among other options.
If you sell desserts or rolls that customers can top with their choice of sprinkles, make sure you have the allergen information organised before serving. The Netherlands Food and Consumer Product Safety Authority says customers must be able to access this information before buying unpackaged products.
First decide whether you want to portion the sprinkles for each guest, prepare large quantities at once or mainly use them as decoration. If you’re selling them unpackaged, you’ll also need to pay particular attention to allergen information.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Portioning for self-service | Check the number of individual portions and the total weight. | I want to portion the toppings in advance for small treats, so guests don’t have to sprinkle them from one large pack. For around 25% of consumers, individual portions are the top priority. |
| Enough sprinkles for larger quantities | Match the pack size to how much you expect to use, and decide how you’ll top it up. | When making lots of rolls and desserts, I want to have enough sprinkles ready without opening a new pack each time. Around 33% of consumers prioritise having enough to meet this need. |
| Flavour and presentation | Choose between options such as milk chocolate, dark chocolate, a mix or fruit sprinkles. Also check that the shape of the sprinkles suits how you plan to use them. | For my dessert table, I mainly want to choose a particular flavour or a topping that looks different. This presentation is the top priority for around 17% of consumers. |
| Allergens and product information | Read the current label. If selling the product unpackaged, make sure allergen information is available before purchase. | If I’m serving loose sprinkles with food, I want to be able to give customers allergen information in good time. For around 25% of consumers, this information matters most. |
A bottle designed for liquids won’t necessarily have an opening that works for dry sprinkles. Decanting them also doesn’t replace the information on the original packaging.
Before use, check that the specific dispenser is suitable for dry sprinkles, and keep the current product information available where they’re served.
Albert Heijn points out that ingredients, nutritional values and allergen information can change. The Netherlands Food and Consumer Product Safety Authority also says allergen information must be available before purchase when selling unpackaged products.
Read the label on the pack you receive. If selling the product unpackaged, make sure up-to-date allergen information is available in advance.
These product types aren’t necessarily interchangeable when it comes to the presentation you want or the opening of your chosen dispenser.
Check the specific product type before choosing a dessert topping or dispensing tool.
Worth considering if you want to compare regular sprinkles with small, individually served portions.
A brand to look at if you’re after regular chocolate sprinkles.
Worth considering if you’re looking at own-brand packs for larger quantities.
A retailer where you can compare different sprinkles and smaller portions.
ALDI’s own brand is worth considering if you want to compare different types of sprinkles.
Worth considering if you’re looking at sprinkles for several different recipes at Lidl.
Only use a specific bottle if its product information says the opening is suitable for dry sprinkles. Keep the information from the original sprinkles packaging, especially if you’re serving the product to customers.
Small portions are handy for individual treats or self-service when you want to portion everything in advance. Albert Heijn describes De Ruijter Kleintjes as eight portions, suitable for decorating cupcakes, among other things.
Customers must be able to access allergen information before buying unpackaged products, according to the Netherlands Food and Consumer Product Safety Authority. It suggests providing the information on shelf labels or menus, or verbally with a visible notice directing customers to ask.
The current label matters because product information can change. Albert Heijn specifically notes that ingredients, nutritional values and allergen information may change, so check these details before serving the sprinkles.
A larger pack can work well when preparing larger quantities, as long as you’ll use what’s inside and have a practical way to portion it. For a range of small treats, individual portions may be easier to serve.
