Who are these choices relevant to?

Regular users

You buy chocolate sprinkles as a regular bread topping and want a pack size that suits how much your household uses.

Shoppers keeping an eye on sugar

You want to keep using chocolate sprinkles, but compare the sugar content per 100 g. If a variety contains sweeteners, you’ll also check the ingredients and any warnings.

Label-readers with allergies

You check the ingredients and allergens on the exact variety, such as milk and soya. The current packaging matters more than the brand or flavour name alone.

What should you look for when choosing?

Start with what matters most to your household: how much chocolate sprinkles you use, what you’re looking for in the nutritional information and which ingredients you need to check.

What to consider What to check when buying Who it matters to
Pack size and usage Compare the net weight and consider whether you’ll finish the pack before its best-before date. If chocolate sprinkles are often on the table, I want a pack size that suits how much we use. Around 42% of consumers prioritise this choice of pack size.
Sugars and sweeteners Check the sugar content per 100 g and per serving. For a variety with sweeteners, check the ingredients and warnings too. I want less sugar, but I also want to know whether sweeteners have been used instead. Around 25% of consumers prioritise this balance.
Allergens and ingredients Check the allergen information on the exact pack, including any mention of milk and soya. If my household needs to avoid certain ingredients, the label is the first thing I check. Around 17% of consumers put this check first.
Cocoa and flavour Compare the flavour variety, any stated percentage of cocoa solids and any cocoa certification claims. I choose mainly according to the flavour I want, then look at the cocoa information. Around 16% of consumers put this preference first.

Common mistakes

  • Choosing a large pack without considering how much you use

    A bulk pack may not be the best fit if you use little chocolate sprinkles or like to switch between flavours.

    Check the net weight and best-before date, and think about how much you usually use.

    A large pack also needs enough space to be stored somewhere cool and dry.

  • Taking ‘less sugar’ to mean the full nutritional picture

    A variety with less sugar may contain sweeteners or polyols. Céréal Puur warns that excessive consumption may have a laxative effect.

    Compare the sugar content per 100 g and per serving, and read the ingredients and warnings for the variety you choose.

  • Assuming ‘dark’ means allergen-free

    The dark chocolate sprinkle varieties reviewed show that a flavour name alone tells you nothing definitive about milk, soya or possible traces of other allergens.

    Before use, read the current label on the exact pack you’re buying, even if you already know the brand.

Brands and product ranges to consider

Kiekeboe

ALDI lists Kiekeboe Puur as dark chocolate sprinkles in a 600 g pack.

  • The product information states that the cocoa is Rainforest Alliance certified.
  • Check with the retailer whether this variety is available to you, and read the label on the pack.

Jumbo

The own-brand range includes both standard chocolate sprinkles and a dark variety with less sugar.

  • You can choose from different pack sizes and compare the nutritional information for each variety.
  • The dark varieties reviewed list milk; also check the pack you choose for any warnings about gluten or wheat.

De Ruijter

De Ruijter Puur 390 g is a branded option for anyone specifically looking for dark chocolate sprinkles.

  • According to the product information on Jumbo, this variety contains at least 32% cocoa solids and Rainforest Alliance-certified cocoa.
  • The variety reviewed lists milk and soya; check the current label if these ingredients are relevant to you.

Venz

Venz Puur 400 g is a dark chocolate option for shoppers who prefer this flavour.

  • According to the product information on Jumbo, this variety contains at least 32% cocoa solids and Rainforest Alliance-certified cocoa.
  • The pack reviewed lists milk and soya and mentions possible traces of lactose.

Céréal

Céréal Puur is a chocolate sprinkle variety with sweeteners, for anyone wanting to compare sugar content.

  • The product information on Jumbo lists 7,7 g of sugars and 40 g of polyols per 100 g.
  • The pack warns that excessive consumption may have a laxative effect; check the allergen information too.

Dark chocolate sprinkles on Joybuy

These two packs of De Ruijter dark chocolate sprinkles are worth considering if you’re looking for a branded option and want to choose between 390 g and 200 g. Before deciding, compare the ingredients and nutritional information for the exact variety too.

De Ruijter dark chocolate sprinkles, 390 g

De Ruijter dark chocolate sprinkles 390 g

A branded dark chocolate variety in a 390 g pack. According to the product information for De Ruijter Puur 390 g, this variety contains at least 32% cocoa solids. If you’re allergic to milk or soya, check the current label.

View on Joybuy
De Ruijter Intense Pure dark chocolate sprinkles, 200 g

De Ruijter Intense Pure dark chocolate sprinkles 200 g

A smaller pack of dark chocolate sprinkles if 200 g better suits how much you use. Check the nutritional information for this Intense Pure variety separately, and check the current label if milk or soya is relevant to you.

View on Joybuy

Frequently asked questions

When is a large pack of chocolate sprinkles useful?

A large pack is useful if you use chocolate sprinkles regularly and will finish it before its best-before date. If you use little or often switch flavours, consider a smaller size and check the storage instructions too.

Are chocolate sprinkles with less sugar automatically a better choice?

No. The claim ‘less sugar’ doesn’t tell you everything about the product. Compare the nutritional values per 100 g and per serving, and check which sweeteners have been used. For example, Céréal Puur warns that excessive consumption may have a laxative effect.

How should I store chocolate sprinkles?

Follow the storage advice on the pack; the product information reviewed recommends keeping them in a cool, dry place. Seal the pack well after opening and check the best-before date.

Where can I find allergen information for chocolate sprinkles?

For prepacked chocolate sprinkles, allergen information is shown on the label, as the Netherlands Food and Consumer Product Safety Authority advises for prepacked foods. Check the exact variety: the packs reviewed include mentions of milk and soya, and sometimes warnings about gluten or wheat.